1 ESMD Commercial Development Policy (ECDP) ESMD Commercial Development Policy (ECDP) National Aeronautics and Space Administration October 3, 2007 October 3, 2007 Ken Davidian Exploration System Mission Directorate Ken Davidian Exploration System Mission Directorate
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ESMD Commercial Development Policy (ECDP)
ESMD Commercial Development Policy (ECDP)
National Aeronautics and Space Administration
October 3, 2007October 3, 2007
Ken DavidianExploration System Mission Directorate Ken DavidianExploration System Mission Directorate
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AgendaAgenda
• ESMD Commercial Development Team
• ECDP Definition and Overview
• ECDP Constructs
• ECDP Activities
• ESMD Commercial Development Team
• ECDP Definition and Overview
• ECDP Constructs
• ECDP Activities
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ESMD Commercial Development TeamESMD Commercial Development Team
HQESMD, OGC,
SOMD
HQESMD, OGC,
SOMD
ARCSpace Portal
ACES
ARCSpace Portal
ACESGRCGRCJPLJPLJSCC3P0
JSCC3P0LaRCLaRCMSFCMSFC
WoodwardStoneCO
TSC
OTS
Nall
Pittman Voigt
Schier
Davidian
GrahamRasky
Jim Grady
Grady
Schmidt
Adv
isor
sA
dvis
ors
HuntsmanScherbenski
Kelso
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Definition of “Commercial Development”Definition of “Commercial Development”
Technology Commercialization
Commercial Development
Gov’t Role
Supplier of Technological Assets
Customer of Commercial Space
CapabilitiesPolicy NPD 7500.2 ECDPTRL 1-6 6-9Leverag ing
None to Low Medium to High
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ECDP - ScopeECDP - Scope
• The ECDP provides ESMD with a set of best practices, ideas, and concepts which all ESMD programs, projects, and activities should be cognizant of and work toward with respect to encouraging commercial space capabilities.
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ECDP - ObjectivesECDP - Objectives
• To encourage the development of commercial space capability industries.
• To accomplish NASA exploration mission goals at a lower cost and cost risk to NASA.
• Through “fixed price” acquisition of commercial goods and services.
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ECDP - GoalsECDP - Goals
To Encourage...• The development of commercial space
capabilities and markets.• “Buy Commercial” instead of “Government
Provided” decisions.• Commercial representation and opportunities in
NASA’s exploration architectures.
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ECDP - ApproachECDP - Approach
• Coordinated set of policy elements that encourage the private-sector to develop, demonstrate, provide, and support commercial space capabilities.
• Fair, open, and non-intrusive execution that allows the private-sector to retain IP rights and market share.
• Emerging space business community identifies viable commercial sectors for NASA encouragement.
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ECDP Barriers of Entry and Policy ElementsECDP Barriers of Entry and Policy Elements
Policy Elements
Targeted Barriers of Entry
Encourage Investment
Encourage Production
Encourage Demand
• Multi-Phased Programs
• Being a Reliable Customer• “Encourage Commercial