#ESA2012 social media workshop

Social Media for Collaboration, Outreach and Impact2012 ESA Annual Meeting in Portland, Oregon

Who are you and what do you want?• Do you tweet? Facebook? Blog?• Who’s proficient? Somewhat experienced but looking to

be more effective? Just trying to figure out whether and what to try?

• Are you students? Postdocs? Pre-tenure? Tenured? Other?

Who we are• Jacquelyn Gill (@JacquelynGill)

• Sandra Chung (@sandramchung)

Workshop goals• See what you might be missing• Learn how to have more meaningful and satisfying

experiences with social media• Get your questions about social media answered• Meet the #ESA2012 community

Workshop hashtag: #esasocial• Experienced Twitter users: What do you wish you knew

about Twitter or blogging before you got started? Advice for newbies?

• Newbies: say hello! Ask a question. Try something new.

Why social media?• Keep on top of developments in your field & others• Get help with your science• Build your online presence• Join the online conversation about science

• Science journalists, educators, non-scientists• Online conversation translates to traditional media, nonscientific

audiences• Data don’t speak for themselves. They need you to give them

meaning.• Broader impacts!• @NerdyChristie:

http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/

Common misconceptions about social media• It’s only for young people.• Everybody’s talking and nobody’s listening.• You have to be a power user to be successful.• You have to give up all of your privacy.• Your productivity will go down.

Social media is a big, diverse ecosystem

So You’re Going Social

•Explore. Don’t be afraid to try new things, make mistakes, or ask for help.

•Be strategic. What are your goals?

Some basic rules for social media success

• Be personal

• Be generous

• Give credit where it’s due

How to promote your work using social media

• Build an audience by building a community

• Build a community by engaging with the community

• Share your work with the community

• The community will share your work with others (and maybe even contribute to your work)

How Twitter works• Text messages on the Internet, with some powerful

enhancements that the ecosystem evolved to use in many clever ways:

• Mentions get someone’s attention and/or give them credit• Shortlinks (bit.ly, ow.ly, t.co, point to more content in the form of

images and websites• Hashtags (e.g. #ESA2012) make it possible to follow an event or

topic using a simple search• Retweets (RTs or MTs) are a quick way to spread the word or

interesting content

How Twitter works• Example: broadcast leads to conversation

How Twitter works Go to twitter.com/search or twitterfall.com and search for #esa2012 – that’s the LT (live tweet) of the conference, in reverse chronological order

#ESA2012 on Sunday

Via Edmund Hart@DistribEcology

How to get started on Twitter• http://www.twitip.com/10-easy-steps-for-twitter-beginners/

• Choose a username• Realname versus pseudonym

• Pseudonym reduces risk• Realname increases credibility

• Start by listening and learning

• Experiment with a personal account before you go pro

How to get started on Twitter• http://mashable.com/guidebook/twitter/

• Find people and hashtags to follow• Twitter directories• Search for someone on Twitter (make yourself easy to find!)• See who they’re following• Search for hashtags to see what comes up

• #ecology is not very fruitful …• students, try #phd and #phdchat

• Watch for Follow Friday (#FF)• Look for good Twitter lists

http://twitter.com/#!/NEONInc/scientists

https://twitter.com/#!/MiriamGoldste/esa2012/members

How to build a Twitter following• Share good stuff, other people’s as well as your own• Use event hashtags in a timely manner• Participate in an LT• Start or get on a good Twitter list• Embed your Twitter feed in your blog or website (see

PLOS!)

Why blog?• Keep an open lab notebook

• @cboettig or carlboettiger.info/lab-notebook.html

• Share the process of science• Rosie Redfied at rrresearch.fieldofscience.com

• Gain exposure• Solicit peer review/input• Dare to cover science better than traditional media outlets

• @edyong209 or Not Exactly Rocket Science

• Generate discussion • @DynamicEcology or dynamicecology.wordpress.com

How to get started blogginghttp://learn.wordpress.com

•Read• http://researchblogging.org/• http://blogs.scientificamerican.com• Ecology and big data blogroll: http://www.neonnotes.org/blogroll

•Comment •Blog

•Engage and promote

How to build a blog following• Leverage a Twitter feed and a Facebook following to

promote your posts• Look for opportunities to write guest posts in established

blogs• Include your blog URL in your signatures and profiles• Link to blog posts you like (pingbacks!)• Comment on other people’s posts• Feature other people’s work on your blogs• Join a blog network

Advanced social media use• Once you’ve built an audience, you can

• Crowdsource answers and solutions, funding, entire books• Promote other users • And much, much more!

Evaluating how you’re doing (data!)• Twitter

• # of followers/mentions/retweets• Bit.ly stats• tweetstats• Klout, PeerIndex

• Blog• Comments• Google Analytics/Jetpack stats• Social media shares• Linkbacks

• New connections and opportunities

Workshop hashtag: #esasocial• Experienced Twitter users: What do you wish you knew

about Twitter or blogging before you got started? Advice for newbies?

• Newbies: say hello! Ask a question. Try something new before you go to #ESA2012

• Feedback!

Other Resources• Delicious stack on scientists and social

mediahttp://delicious.com/stacks/view/CCtxAA

• Twitter tools• TweetDeck and HootSuite

• Social networking for scientists wiki http://socialnetworkingforscientists.wikispaces.com/Twitter

• Us! Tweetup!

http://scienceonlinenow.org

http://scienceonlinenow.org/near-you/

#scio12 #scio13 #soba #sosea #sovan #sonyc … #soden?

Welcome!• Questions?