Navigating Today's Media (Media literacy workshop)

Sr. Jennifer Tecla Hyatt, FSP Oxnard Public Library July 12, 2014

Media (singular is medium) are ways/means to communicate/transmit information from person to person

Media with storage and transmission began more than 30,000 years ago (cave painting) This is a 16,000 year old cave painting from Lascaux, France

The first alphabet is over 3000 years old. This is an Egyptian alphabet from 1700 B.C.E.

The Gutenberg Press Johannes Gutenberg invented 1st printing press. He printed 180 copies in Europe 1455 C.E.

Newspapers - 1640 With mass printing available newspapers could be made. 1640 in England The London Gazette in 1666 was the 1st commercial newspaper

Phonograph home audio Patented by Thomas Edison in 1877 We can finally store and transmit audio

Photographs The idea is more than 1000 years old. George Eastman made it more available to the public in 1888 and founded the Eastman Kodak Company in 1892 The Kodak Brownie Produced in 1910

Radio - 1894 Finally wireless and paperless transmission of information is available.

Movie Theatres First public movie show in New York, 1896 Now we can store And transmit video The first full length film (12 minutes) was The Great Train Robbery made in 1903

TV live action in home 1936 First black & white then color Allows us to transmit More media to more people 1st Color TV Philo Farnswoth in 1928 was the inventor

established to research and develop new technology for the United States Military

Business + Military Computers Not for homes. They were huge! IBM Business Computer 1964

Video players 1976 movies in your home Sony made first VCR Publically available one In 1971 cost $1400

Video cassettes - 1976 A long battle between VHS and BetaMax VHS wins the battle Betamax VHS

Walkman - 1979 Take your music with you. Revolutionary portable media Sony Walkman

CD Players 1982 Play better quality music in your home This is a 1980s era home CD player

Consumer Computers Not yet popular but soon!! Apple Computers in 1976 The Apple I & Apple II, TRS-80 and Commodore computers were released in this era

From 1977 today Computers have advanced rapidly They have come from massive machines to small laptops with more power. Computers are used in many parts of our daily life.

Personal Media Players Very popular, can play more than just songs

Media Literacy = asking questions The ability to access, analyze, evaluate, create and participate with messages in a variety of forms from print to video to the Internet.

Core Concepts Key Questions 1. All media messages are constructed. Who created this message? 2. Media messages are constructed using a creative language with its own rules. What creative techniques are used to attract my attention? 3. Different people experience the same media message differently. How might different people understand this message differently? 4. Media have embedded values and points of view. What values, lifestyles and points of view are represented in, or omitted from, this message? 5. Most media messages are organized to gain profit and/or power. Why is this message being sent?

All Media are constructed

Words Music Color Movement Camera angle

boys eye level car with remote ignition family at center Silence

What was your experience of watching this commercial?

Friendship universality

Its all about the money!

Avatar $760,505,847

"Pirates of the Caribbean: At World's End" (2007): $341.8 million 2. Priciest film to make of all time? "Cleopatra" (1963): $339.5 million

Techniques to craft stories Careful framing and deliberate camera angels Close-ups=create intimate relationship Music=draws audience into story Costumes Lighting Set designs

Hugo big machine

Medialit.org Namle.net Frankwbaker.com ( Media Literacy Clearinghouse) (National Association for Media Literacy Education) (Center for Media Literacy)