Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Stalker for Hire – How to be an Engaging Ethnographer No Matter Where You are Erica M. Ruyle Market Strategies Portland, OR US (West) http://25hourbooks.wordpress.com/2010/01/10/who-am-i-stalking-1-good-books-inc/
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Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Stalker for Hire – How to be an Engaging Ethnographer No Matter Where You are Erica M. Ruyle Market Strategies Portland, OR US (West)
Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
A quick word on analysis • No single canonical way to approach the data
• Data analysis should be taking place throughout data collection in order to gain momentum
• Look for patterns, connections, similarities or contrastive points
• Spend time getting to know the “site” and spend thoughtful time on its meaning
• Code data with short and concise code frame
• Market Research will almost always need to engage in ethnographic rapid assessment procedures
• Can turn into long term fieldwork; no reason to cut ties • Triangulate data
• Field notes/interviews/coding/site documents • Look for “local categories of meaning”
• What is the “native point of view” and what is the meaning for the research http://lilfairie.deviantart.com/art/A-thousand-words-50799719?q=boost:popular+words&qo=122
Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
A friendly reminder….
Thank you!
Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)