Effective Public Communication
“Longest Operating Western Colonial-Themed Restaurant”
Record Award
Establish in :1921
Location:
During British Colonial rule of Malaya, restaurant + 10 room were popular among servants, army personnel, travellers
Popularity:
98 Jalan TAR, 50100 Kuala Lumpur.
Atmosphere
Remaining old-fashioned, colonial setting until now.
Survival Attributed to strong teamwork from staff to management.-Passion to overcome obstacles.
Reasonable pricing strategy positioning Coliseum as a niche casual family dining
Reasonable pricing
Customer
Strong awareness & brand loyal among Coliseum customers
Owner
HainaneseCheam Tat Pang (New owner of Coliseum)
Background of Coliseum
“Best Cheap Eats in the Time Out KL Food Awards 2013.”
Record Award
Establish in1928
Location 35, Jalan Dang Wangi, 50100, Kuala Lumpur.
Atmosphere
Remaining old-fashioned, Chinese setting until now.
Survival Attributed to strong teamwork from staff to management.-Passion to overcome obstacles.
Change from time to time
Founder
Tai Yu was thechef of a business man
Worker r
Background of Yut Kee
RetirementLess worker
Low Efficiency
Man-Power
Quality decreasing
CompetitorKampachi, Noble MansionAppealing to the younger crowd
Challenges
Hard to find Chinese as full time worker
Short working hour
Hire foreign labors to do heavy work.
High salary.
Man Power InflationIncrease of price
Not increase the price of food easily
Examination of restaurant.
Arrangement of seat for customer
Temper of customer
Customer
NATURE of BUSINESS• Famously known for its Western Hainanese
Cuisine
• Evolved over the years through the influence of the British Colonial Era and the assimilation of Asian taste buds.
• Famous Dishes:Hainanese MeehoonHainanese Chicken ChopSizzling SteaksHOTEL SERVICE
• Located on the second floor
• Provides affordable accommodation for backpackers.
AMBIENCEWarm Lighting
Atypical of a colonial grillroomretaining many of its original woodinterior and trimmings.
Quiet and well ventilated
Light background oldies music
POSH SERVINGSWaiters provides great courtesy towards their customers
Serves food using trolleys
Once famous for its ‘Old veterans male waiters’But recent change of managements altered its tradition.
VISIONEnsure strict conformity with the standard operating procedurein food processing and preparation, food quality, cost control and wastages.
Coliseum should be able to identify and sustain at 10-15 outlets.
In 2013, a second coliseum outlet at Plaza 331, Petaling Jaya Selangor.1st march 2014, we will be opening an outlet at Mid valley.
Nature of business• Long standing Hainan’s traditional cuisine• 20years ago, sell mutton chop• Famous cuisine: Hainam chicken chop New recipe: roasted pork invented by mum• Desserts are introduced.
Noisy backgroundThe crowd (office workers and tourists)
UnorganizedOld miscellaneous are arranged around the restaurant
StuffyVentilation not good ,fans not strong, covered by the dust, too crowded.
Bonding• Family business bonding the whole family together
• Between the customer and owner Remember names
• Generations addicted Story
• Different races story