Boot Camp 4 Entrepreneurs Session 1: April 9, 2012 5-6:30 Idea Generation & Screening: Customer Pain Points Dr. Amy Sauers
Oct 19, 2014
Boot Camp 4 Entrepreneurs
Session 1:April 9, 2012
5-6:30
Idea Generation & Screening:Customer Pain Points
Dr. Amy Sauers
2
Introductions
Ordeal of Entrepreneurship
Crossing the Chasm
Target Niche Differentiate with Demographics
Entrepreneurship Steps
Customer Pain Point
Emotional Motivation
Pitch Your Prospect Activity
Entrepreneur’s Character
Business Map
Strategy Scoreboard Pitch the Room
Homework
Agenda – Session 1
3
The Ordeal: Entrepreneur’s Stages
4
The Ordeal: Crossing the Chasm
How to Cross: Niche Target
Law of Chasm Model
5
How to Cross: Target the Niche
Win the Target. Repeat.
6
Differentiate or Die
Polarize
Age/Family Stage
Gender
Ethnicity
Income/SES
Location
Generation
Aspirations
7
Target Customer Pain• Guilt• Google
“complaints”• Takes too
much time and effort
Meaningful, Emotional Solution• Save your
loved ones• They’ll love
you• Saves you
time
Prototype & Sell• Would you
use?• Would you
recommend?• How much
should I sell it for?
• Google tools
Business Model• How will you
make $• Wheel• Breakeven• 3 statements
Entrepreneurship Steps
8
Meaningful, Emotional Solution• Save your loved ones• They’ll love you• Saves you time
What’s Meaningful?
Esteem - Actualization• Respect from others
Love• Belonging
Safety• Shelter• Family safety
Physiological needs• Food• Free from physical pain
9
Listen: Custome
r Pain
Meaningful, Emotional
Solution
Meaningful, Emotional Motivation
10
Agile Business Plan
11
Target Customer
Pain
Meaningful, Emotional Solution
Pitch your Prospect
12
Passion
Get others on board
Persistence and discipline
Customer-focus
Entrepreneur
Entrepreneur’s Character
13
Mission Vision
Strategy Values
Business Map
14
Goal 1•Tactic 1•Tactic 2•How will this goal be measured•How will you know when you’ve “won”
Goal 2•Tactic 1•Tactic 2•How will this goal be measured•How will you know when you’ve “won”
Goal 3•Tactic 1•Tactic 2•How will this goal be measured•How will you know when you’ve “won”
Strategy Scoreboard
15
Target Customer
Pain
Meaningful, Emotional Solution
Pitch the Room
16
Introductions
Ordeal of Entrepreneurshi
p
Crossing the Chasm
Target Niche
Differentiate with
Demographics
Entrepreneurship Steps
Customer Pain Point
Emotional Motivation
Pitch Your Prospect Activity
Entrepreneur’s Character
Business Map
Strategy Scoreboard
Pitch the Room
Homework•SBA•Art of the Start•Lean Startup
Summary – Session 1
17
Homework for Session II – April 16 5pm:1. Check out The Art of the Start or Google
Guy Kawasaki.2. Check out The Lean Startup, by Eric Ries3. Do the SBA Online Tutorial Course
http://dor.myflorida.com/dor/taxes/registration.html
•Contact:Amy [email protected]. Petersburg College – EpiCenter