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ENTREPRENEURSHIP and INNOVATION · ENTREPRENEURSHIP and INNOVATION . CURRICULUM MAP Course/ Subject: Entrepreneurship and Innovation Grade: ... Concept of Entrepreneurship and Role

Jun 19, 2020

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  • NESHAMINY SCHOOL DISTRICT LANGHORNE, PENNSYLVANIA

    Course Title

    ENTREPRENEURSHIP

    and INNOVATION

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: September / October

    Essential Question: How do successful entrepreneurs recognize business opportunities and are these entrepreneurial traits innate or a

    product of education and work experience?

    Content Skills Assessment

    Unit 1 – Initial Phase

    Concept of Entrepreneurship and

    Role of the Entrepreneur

    Advantages and risks associated with

    entrepreneurship

    Characteristics of a successful entrepreneur

    Financial and Non-financial goal setting

    Unit 2 – Opportunity Recognition &

    Pursuit

    Sources for entrepreneurial ideas and

    recognizing opportunity

    Research, define and illustrate entrepreneurship

    using published data and celebrated

    entrepreneurial stories.

    BCIT 15.5.12.C

    Articulate the advantages and risks using online

    resources, textbook and prior knowledge

    through cooperative small group activity

    BCIT 15.5.12.A

    Critique a self-evaluation of entrepreneurial

    traits BCIT 15.5.12.A, 15.5.12B

    Hypothesize entrepreneurial characteristics and

    defend the hypothesis with documented

    entrepreneurs BCIT 15.5.12.A, 15.5.12B

    Contrast financial and non-financial goal setting

    Interpret and model creative thinking skills

    Flexibility of thought

    Left brain / right brain

    Brainstorming

    Look at trends / product mistakes

    Mind mapping

    Classroom discussion initiated by teacher

    Classwork exercises will be submitted and

    evaluated through Google Classroom

    Cooperative activity utilizes

    Google tools accompanied with oral

    presentations and assessed with rubric

    Formative assessments

    Visual monitoring by teacher

    Summative assessment (unit test)

    Cooperative activities include all students

    in creative thinking exercises where they

    will be informally assessed with visual

    monitoring and guidance by teacher.

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: October Essential Question: How can governmental regulation, liability, fiscal responsibility and personal goals affect the type of ownership

    for entrepreneurial ventures?

    Content Skills Assessment

    Selecting a type of ownership

    Advantages and disadvantages of

    ownership types

    Sole proprietorship

    General partnership

    Limited partnership

    S-corp

    C-corp

    Limited Liability Company, LLC

    Franchising

    What is a franchise?

    Advantages and disadvantages

    Researching and buying a franchise

    Who is the entrepreneur … the franchisor or the franchisee?

    Family Business

    Buying an Existing Business

    Vocabulary for Type of Ownership unit

    Define each type of ownership using cooperative

    activity BCIT 15.5.12.E

    Determine Name, Type of Ownership and

    Purpose of a start-up business that will evolve

    into the Student Business Plan Project.

    BCIT 15.5.12.E

    Compare and contrast the advantages and

    disadvantages among all types of ownerships

    BCIT 15.5.12.E, 15.5.12.F

    Using the Internet, explore the alternatives

    available for registering a business

    BCIT 15.5.12.F

    Create a partnership agreement with at least one

    other student for a fictitious business

    List advantages and disadvantages of entering

    into a franchise agreement. BCIT 15.5.12.E,

    15.5.12.F

    Using the Internet, research franchise

    opportunities to estimate start-up costs and fees

    commonly associated with franchising.

    Outline the advantages and disadvantages of

    family businesses and buying existing businesses.

    Define and recall vocabulary terms

    Cooperative activity informally

    assessed when students give oral

    presentations

    Classroom discussion initiated by

    teacher

    Classwork exercises will be submitted

    and evaluated through Google

    Classroom

    Partnership agreements will be

    collected and graded

    Visual monitoring by teacher

    Formative assessments

    Summative assessment (unit test)

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: November

    Essential Question: Why is an entrepreneur who writes a business plan prior to creating a company, two and a half times more likely

    to follow through with a business?

    Content Skills Assessment

    Unit 3 - Understanding the Business Plan

    The purpose and components of a business

    plan.

    Executive summary

    Company description

    Marketing plan

    Managerial plan

    Financial plan

    Appendix

    Exposure to actual business plans and

    sources for writing assistance

    Student Business Plan Project

    (also labeled Transfer Task)

    Examine multiple business plans from online

    resources, plus examples of student business

    plans distributed by teacher. BCIT 15.5.12.D,

    15.5.12.L

    Distinguish the essential components of a

    business plan and recognize its importance

    BCIT 15.5.12.D, 15.5.12.L

    Compare and contrast business plan formats

    and outline sources for writing assistance.

    BCIT 15.5.12.D, 15.5.12.L

    Compose the company description segment

    of a new business plan using worksheets,

    notes and applied knowledge. This is the

    student business plan project (Transfer

    Task). BCIT 15.5.12.D, 15.5.12.L

    Classroom discussion initiated by

    teacher

    Visual monitoring by teacher

    Writing assessments collected and

    graded, (Transfer Task).

    Summative assessment (unit test)

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: December

    Content Skills Assessment

    Unit 4 Analyzing Markets & Competitors

    Marketing Mix – product, place, price and

    promotion

    Methods to Identify Competition

    The value and types of Market

    Research

    Vocabulary for Marketing Unit

    Connect marketing strategies to actual

    businesses, their products and

    successful campaign methods.

    Student Business Plan Project

    (Transfer Task).

    Define marketing mix and outline

    promotional strategies, pricing strategies and

    channels of distribution and product mix.

    BCIT 15.5.12.H

    Interpret competitive grids and realize the

    benefit to analyzing competition.

    Compare and contrast direct and indirect

    competition.

    Differentiate primary and secondary market

    research

    Recognize the need for target markets,

    demographics and market niches.

    BCIT 15.5.12.H

    Define and recall vocabulary terms.

    Give examples of marketing strategies that

    were successfully used by companies in

    business, past and present. BCIT 15.5.12.H

    Formulate a marketing plan for the Student

    Business Plan Project, (Transfer Task).

    BCIT 15.5.12.D, 15.5.12.L

    Classroom discussion initiated by

    teacher

    Visual monitoring by teacher

    Formative assessments.

    Classwork exercises will be submitted

    and evaluated through Google

    Classroom

    Summative assessment ( unit test)

    Writing assessments collected and

    graded, (Transfer Task).

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: December

    Content Skills Assessment

    Unit 5 - Protecting Your Business

    Safeguarding intellectual property

    through

    Trademarks

    Copyrights

    Patents

    Trade secrets

    Essential Insurance coverage

    Illustrate the appropriate ways to protect a

    business using trademarks, copyrights,

    patents and trade secrets. BCIT 15.5.12.K

    Define vocabulary

    Research famous litigation involving

    intellectual property disputes and present the

    group’s findings to class. BCIT 15.5.12.K

    Locate available Internet sources that assist in

    registering intellectual property

    BCIT 15.5.12.K

    Recommend the various types of insurance

    that will provide sufficient coverage to reduce

    or eliminate risk for a business.

    Classroom discussion initiated by

    teacher

    Visually monitor cooperative activities

    and evaluate oral presentations created

    using Google tools

    Formative assessments

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: January

    Content Skills Assessment

    Unit 6 – Using Technology

    History of E-Commerce

    Website development for entrepreneurs

    Benefiting from a web presence

    and social media

    Cyber Crime

    Mid-Term Assessment

    Units 1 through 6

    Research and define E-commerce. Illustrate the

    development of e-commerce using a timeline.

    Categorize information that is essential to any

    business website. Flowchart a navigation of

    student’s website for proposed business. Include

    in business plan. BCIT 15.5.12.J

    Articulate the benefits associated with conducting

    business online BCIT 15.5.12.J

    BCIT 15.5.12.K

    Research the Supreme Court Quill Decision of

    1992 and determine if legislation for online sales

    tax has changed. Write an opinion to defend the

    federal government’s position or offer an opinion

    outlining alternative guidelines for online sales

    tax collection. BCIT 15.5.12.J, BCIT 15.5.12.K

    Using the Internet, compile data on the severity

    and frequency of cybercrime

    BCIT 15.5.12.J

    Paraphrase cyber crime vocabulary

    Refer to skills entries from units 1 through 6

    Classroom discussion initiated by

    teacher

    Visually monitor cooperative activities

    and evaluate oral presentations created

    using Google tools

    Formative assessments.

    Classwork exercises will be submitted

    and evaluated through Google

    Classroom

    Summative assessment ( unit test)

    Concepts will be identified and reinforced

    with applications and reviewed with

    cooperative activities. Students have

    access to all notes through Google

    Classroom. Summative assessment will be

    formally graded.

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: February

    Content Skills Assessment

    Unit 7 - Preparing the Financial Plan

    Estimating start-up costs

    Operational Expenses

    Sources and types of funding common to

    entrepreneurs

    Vocabulary for Financial Unit

    Financial Statements

    Balance sheet

    Cash flow statement

    Income statement

    Analyzing financial statements to guide

    business strategy

    Determine the costs commonly incurred when

    starting a business and further categorize

    expenses into fixed and variable.

    Explain the advantages and disadvantages of

    primary sources of borrowing

    BCIT 15.5.12.M

    Examine more unconventional options for

    funding, such as crowdfunding, person-to-

    person lending and micro-lending. BCIT

    15.5.12.M

    Contrast debt and equity financing

    BCIT 15.5.12.M

    State the role a business plan has in obtaining

    financing BCIT 15.5.12.M

    Define and recall vocabulary common to

    financial reporting

    Create balance sheets, cash flow statements

    and income statements for teacher initiated

    scenarios.

    Recognize the intended purpose of each

    financial statement.

    Classroom discussion initiated by

    teacher

    Classwork exercises will be submitted

    and evaluated through Google

    Classroom

    Visually monitor student activities

    Formative assessments

    Summative assessment (unit test)

  • Student Business Plan Project

    (Transfer Task).

    Discuss

    alternatives to solving cash flow problems

    factors affecting profit/loss

    the influences of a market economy on individual businesses and their

    financial strategies

    Formulate a financial plan for the Student

    Business Plan Project, (Transfer Task).

    Project cash needs by estimating start-up costs

    Using Excel templates create a cash flow statement, an income statement

    and a balance sheet.

    Summarize projected financial data and long-term goals.

    BCIT 15.5.12.D, 15.5.12.L

    Writing assessments collected and

    graded, (Transfer Task).

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: February / March

    Essential Question: Aside from monetary compensation, what methods can be used to motivate staff in an entrepreneurial setting?

    Content Skills Assessment

    Unit 8 - Management

    Hiring and Managing a staff

    The role of compensation and benefits

    when hiring

    Managing and Motivational Strategies

    Sequence the steps of hiring: from identifying

    staffing needs to making an offer.

    BCIT 15.5.12.I

    Recognize alternatives to full-time employees

    and the benefits of outsourcing

    BCIT 15.5.12.I

    Freelancers

    Temporary workers/agencies

    Interns

    Outline the types of pay and illustrate each

    method with mathematical formulas

    Wage, salary, commission and combination plan

    Describe benefits portion of a compensation

    package and label benefits as optional for the

    business owner or required by law.

    Distinguish the implications of using extrinsic

    and intrinsic rewards as motivational strategy

    for employees BCIT 15.5.12.I

    Classroom discussion initiated by

    teacher

    Formative assessments

    Classwork exercises will be submitted

    and evaluated through Google

    Classroom

    Visually monitor cooperative activities

    Informally evaluate student recall with

    an oral questioning that is teacher

    directed.

  • Are Leaders Born or Taught?

    Characteristics of Effective Leaders

    Leadership Managing Styles

    Student Business Plan Project

    (Transfer Task).

    Interpret the importance of delegation for the

    entrepreneur BCIT 15.5.12.I

    Connect creativity, innovation and

    profitability with employees working in

    groups or teams. BCIT 15.5.12.I

    Cite innovative businesses and their

    philosophies on teamwork and creativity.

    Show research that examines if successful

    leadership ability is innate or developed

    through experience and education.

    BCIT 15.5.12.I

    Identify the common characteristics of

    effective leaders BCIT 15.5.12.I

    Recognize the importance of good listening

    skills, employee training and employee

    evaluation procedures. BCIT 15.5.12.I

    Formulate a managerial plan for the Student

    Business Plan Project, (Transfer Task).

    BCIT 15.5.12.D, BCIT 15.5.12.I,

    15.5.12.L

    Visually monitor cooperative activities

    that model leadership roles in groups

    Informally evaluate student discussion

    that is teacher driven.

    Summative assessment ( unit test)

    Writing assessments collected and

    graded, (Transfer Task).

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: March

    Content Skills Assessment

    Unit 9 - Finalizing the Business Plan

    The executive summary and its purpose

    Submit Completed Student Business Plan

    (Transfer Task)

    Examine online samples of executive

    summaries to determine essential features of

    the business plan component

    Define an executive summary, its importance

    and purpose

    Compose an executive summary for the

    student business plan project, (Transfer

    Task). BCIT 15.5.12.D, 15.5.12.L

    Create a cover, table of contents and appendix for student business plan.

    Revise and compile all student business plan components.

    Submit student business plan project, (Transfer Task) BCIT 15.5.12.D,

    15.5.12.L

    Classroom discussion initiated by

    teacher

    Writing assessments collected and

    graded, (Transfer Task).

    Formally assess student business plan

    project with rubric, (Transfer Task).

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: April / May

    Essential Question: How can social entrepreneurship and creative capitalism work to solve global crises in health, education and

    poverty?

    Content Skills Assessment

    Unit 10 – Virtual Business –

    Computer Simulation

    Lessons – Focus on business concepts and

    strategic management

    Student business driven with independent

    decision making

    Unit 11 - Business Ethics

    Ethical issues in Business

    Social Entrepreneurship

    Interpret the importance of lessons to

    business ownership. Topics include ideal

    locations, advantageous store floor designs,

    target markets, pricing levels, purchasing,

    financing and market research.

    Complete reading assignments, reading

    assessments and simulated computer

    objectives for respective lessons.

    Using the software simulation, create, operate

    and grow a retailing business.

    Define ethics and related terminology

    Examine ethical issues in business and

    strategies followed by ethical driven

    companies

    Cite examples and influence of social

    entrepreneurship. Compare and contrast

    entrepreneurship with social

    entrepreneurship. BCIT15.5.12.H

    Classroom discussion initiated by

    teacher

    Visually monitor computer activity

    Formally assess reading quizzes and

    computer simulated work for assigned

    lessons.

    Formally assess student driven

    businesses with computer generated

    grade percentages based on

    benchmarks.

    Visually monitor simulation progress.

    Classroom discussion initiated by

    teacher

    Formative assessment

    Summative assessment ( unit test)

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Month: June

    Content Skills Assessment

    Unit 12 – Special Topics

    Review Famous Entrepreneurs

    Strategies of Successful and Innovative

    Companies

    Final Exam –

    Units 7 through 12

    Connect the name of famous entrepreneurs to

    their companies

    Examine the “stories” of innovative startups

    and note their steps to creating a successful

    business BCIT 15.5.12.J

    Recognize terminology from course

    curriculum

    Outline main topics of course units

    Recall course content through cooperative

    activities

    Interpret course curriculum through teacher

    guided discussion

    Classroom discussion initiated by

    teacher

    Informally evaluate through classroom

    discussion.

    Formative assessments

    Lead cooperative activities and evaluate

    performance where appropriate.

    Informally evaluate student recall

    Summative assessment (final exam)

  • Common Core Standards Cross Referenced with Entrepreneurship and Innovation

    Grades 9 – 12 PA Common Core Academic Standards for Reading in Science and Technical Subjects

    Craft and Structure

    CC.3.5.9-10.E.

    Analyze the structure of the relationships among concepts in a text, including

    relationship among key terms.

    CC.3.5.11-12.E.

    Analyze how the text structures information or ideas into categories or

    hierarchies, demonstrating understanding of the information or ideas.

    Application

    Using graphic organizers, students will contrast debt and equity financing after

    reading an article provided by teacher.

    Grades 9 – 12 PA Common Core Academic Standards for Writing in Science and Technical Subjects

    Research to Build and Present Knowledge

    CC.3.6.9-10.H.

    CC.3.6.11-12.H.

    Draw evidence from informational texts to support analysis, reflection and research.

    Application

    Students will conduct research and write a report that examines the history of state

    sales tax legislation for online sales (e-commerce activity), the stakeholders who benefit

    and those who are negatively influenced by the current laws, and formulate an opinion

    defending the federal government’s position or an opinion outlining alternative

    guidelines for online sales tax collection.

  • CURRICULUM MAP

    Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

    Enduring Understandings

    a) By understanding how to create and maintain a business, students will have the knowledge to pursue financial independence

    and have an avenue for personal satisfaction.

    b) By learning the principles of entrepreneurship, students will develop skills to become better employees regardless of taking entrepreneurial risks in business.

    c) Knowing that entrepreneurial success is dependent upon recognizing business opportunities, students become more open-minded, creative, curious and resourceful to problem-solving.

    d) Entrepreneurship is the pathway to owning your future, which in turn permits philanthropic work, the advancement of stakeholder interests and a commitment to improve the environment.

    TRANSFER TASK FOR ENTREPRENEURSHIP AND INNOVATION:

    Students will write a business plan detailing the operation of a new business. The students have fictional ownership

    and financial risk in the company. The plan should have a unique idea connected to the venture that makes it

    competitive or entrepreneurial in the market. The components of the business plan are an executive summary,

    company description, marketing plan, management plan and financial plan. Students will complete the business plan

    components at different stages throughout the course for assessment. In March, the plan will be finalized, compiled

    and submitted for grading.

  • Business, Computer and Information Technology Standards - 15.5 ENTREPRENEURSHIP

    15.5.12.A Analyze personal choices in preparation for entrepreneurship.

    15.5.12.B Evaluate personal management and organizational abilities to succeed in entrepreneurship.

    15.5.12.C Analyze the impact of entrepreneurship in the domestic economy.

    15.5.12.D Create a business plan using appropriate data to support the business concept.

    15.5.12.E Evaluate legal forms of business entities when considering entrepreneurship (e.g., corp., LLC , partnership, sole proprietorship, etc).

    15.5.12.F Research the opportunities for local entrepreneurship in the global economy and discuss the impact of government regulations.

    15.5.12.G Analyze factors affecting global pricing including international currency fluctuations, tariffs, price controls, and anti-dumping laws.

    15.5.12.H Assess advantages and disadvantages for entrepreneurial business in foreign markets; including language and trade barriers, marketing and regulations.

    15.5.12.I Evaluate the functions of operations management as influenced by the business parameters.

    15.5.12.J Evaluate strategies for incorporating emerging technologies into specific business operations.

    15.5.12.K Analyze issues and cases associated with government regulation.

    15.5.12.L Analyze an innovational/business concept and develop a comprehensive business plan.

    15.5.12.M Analyze funding sources for an entrepreneur including IPO, venture capital, loans, and owner capital.

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