TM Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 1 2011 Summer Movie Preview Issue • 30 Action Codes span the entire issue ▫ Advertising and editorial ▫ More codes increase participation • 19 Codes used in Editorial Sections ▫ Movie preview videoss enhance Summer Preview editorial feature • 11 Codes used in Advertisements ▫ Leads to advertiser content and videos framed in EW experience • Video with Post-Rolls, Playlists
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 1
2011 Summer Movie Preview Issue
• 30 Action Codes span the entire issue▫ Advertising and editorial
▫ More codes increase participation
• 19 Codes used in Editorial Sections▫ Movie preview videoss enhance Summer
Preview editorial feature
• 11 Codes used in Advertisements▫ Leads to advertiser content and videos framed
in EW experience
• Video with Post-Rolls, Playlists
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Action Codes are Promoted Throughout the Issue
• Code and instructions featured in the Letter from the Editor
• Central page provides instructions for scanning
• Code provides a link to the main mobile page
• Features advertisers
• Scan to subscribe to magazine
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Codes in advertising and editorial lead to increased overall engagement
See clips and trailers from this summer’s new releases
Action Codes bring the Summer Movie Issue to life
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Action Codes Lead to Interactive Sponsor Pages
Link to Movie Trailers
Share, Twitter, and Email sharing
Watch Video
Link to Entertainment Weekly homepage
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Summer Movie Feature Enhanced by Content
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Action Codes Lead to Interactive Movie Pages
Facebook, Twitter, and email sharing
Link to Entertainment Weekly homepage
Provides release date and movie
information
Link back to the main page
Watch exclusive video
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
Redirects After Video to Illustrated Menu Page
Access all preview pages from menu
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
Menu Page Also Connects to Sponsor Video Pages
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515