Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance 1 JOIN. ENGAGE. LEAD. THE RISK MANAGEMENT ASSOCIATION.

Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance

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THE RISK MANAGEMENT ASSOCIATION


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Chapter Membership Campaign

The Risk Management Association


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CHAPTER MEMBERSHIP CAMPAIGN: INSTITUTIONS

• Chapter recruits new institutions year round:

– Campaign runs June 1 – May 31.

• No need for special application, chapter automatically receives credit for new recruits.

• Chapter gets a $100 rebate for banks recruited June through January and a $50 rebate for banks recruited February through May.

• Chapter gets a $100 rebate for banks that renew in the second year.


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20–30% = $300 rebate.

2–9.9% = $100 rebate.

10–19.9% = $200 rebate.

CHAPTER MEMBERSHIP CAMPAIGN: INDIVIDUALSChapters will receive a monetary rebate based on net percent increase in total individual members:


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RMA Member-Get-a-Member Program


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RMA MEMBER-GET-A-MEMBER PROGRAM

• Members recruiting new members.

• All Associate and Professional members are eligible.

• Enroll to become a liaison:

– Form available in brochure.

– Or register online.

• New member must fill in the “referred by” line on the application.


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RMA MEMBER-GET-A-MEMBER PROGRAM (CONT.)

• Program runs from August 1 through June 30.

• Different award levels based on number of recruits.

• Liaisons (One Star and above) will be recognized in The RMA Journal and on the website.

• All liaisons who achieve a One Star level or higher, will receive a special membership card and a special gift.


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RMA MEMBER-GET-A-MEMBER PROGRAM: AWARD LEVELS


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RMA MEMBER-GET-A-MEMBER PROGRAM: AWARD LEVELS (CONT.)


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Best Practices in Recruiting New Members



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BEST PRACTICES IN RECRUITING NEW MEMBERS

• Request a nonmember institutional list from RMAHQ

• Pass the list around to all board members to see if anyone has a key contact at any of these institutions

• Ask board members to help solicit nonmembers

• Develop a board competition to see who can bring in the most nonmember institutions

• Get your regional manager involved.


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Member Retention Tips


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MEMBER RETENTION

• Get Organized!

– Develop a membership committee (not just a chair).

– Create a retention strategy.

– Brainstorm with the board to come up with responses to many common concerns about the cost and benefits of membership.

– Establish an Ambassador Program.

– Utilize the Membership Toolbox.

– Contact other Chapters for ideas and suggestions.

– Track your successes and failures to constantly streamline the process.


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RMA Resources


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RMA RESOURCES

• Product Boxes

• Membership Kits

• Membership Cards

• Membership Strategies Section of the Website

– Slide Deck

– Membership Trifold Brochure


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RMA RESOURCES (CONT’D)

• Membership Toolbox

– Membership calendar

– Best strategies

– Membership types

– Sample letters

Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance 1 JOIN. ENGAGE. LEAD. THE RISK MANAGEMENT ASSOCIATION.

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