JOIN THE · join the mobile app revolution: 8 steps to building mobile apps fast in the cloud 4 emBrace moBile design principles Now businesses can engage more closely with their

j o i n th e mob i l e app r evo lut i o n : 8 s t e ps to b u i ld i n g mob i l e apps fast i n th e c lou d 1

8 STEPS TO BECOME AN APP COMPANY

JOIN THE MOBILE APP


Believe in the power of mobile! 3

Embrace mobile design principles 4

Lose your old infrastructure 5

Scale to millions, safely 6

Turn users into believers 7

Free your customer data 8

“Mobilize” every developer 9

Democratize mobile app development 10

Get the fastest path to mobile freedom 11

Join the revolution today 12


People use hand-held devices for everything from com-municating and playing games to shopping and surfing the Internet. In fact, it’s nearly impossible to pry the phone out of some people’s hands. The shift to mobile devices offers exciting new ways for businesses to en-gage with customers and employees quickly, continu-ously, and cost-effectively. And yet, many companies are struggling to take advantage of these opportuni-ties. They worry about security and scalability. Or they don’t have experienced developers. Don’t wait. Your customers and employees are already mobile. And you need to be too.

If you don’t enable your employees to communicate or access their data from anywhere, your best ones might be heading for the door. If you don’t share customer

Believe in the power of moBile!

information on-the-go with part-ners, distributors, and suppliers, your growth will stall. And if you don’t connect with customers to provide the best possible experience, they’ll find some-one who will.

The challenge for today’s IT de-partments is to quickly develop the mobile apps businesses demand. Connect-ing with customers, employees, partners, and products requires a mobile strategy that keeps up with them. This eBook shares 8 ways to help you develop mobile apps faster. Don’t get left behind. The mobile revolution waits for nobody.

The times have changed. It’s a mobile world.

By 2015 mobile app/dev projects targeting smartphones and tablets will outnumber PC projects by 4:1 Gartner Predicts, 2012

By 2016 US users accessing the Internet through PCs will shrink from 240 million consumers to 225 million. By 2016, US mobile users will increase from 174 million to 265 million. IDC, Worldwide New Media Market Model

Time Warner Cable’s field sales team moves door-to-door to sell bundled packages of video,

Internet, and phone service. Reps use iPads to show compelling, interactive presentations to potential customers—and increase sales.

“Having everything at a rep’s fingertips—wherev-er they are—helps them work faster and be more effective.” - Dave Schwehm, VP of Community Solutions, Time Warner Cable.

Read CUSTomeR SToRy


emBrace moBile design principles

Now businesses can engage more closely with their consumer and corporate customers, employees, and partners. When you plan your app development strat-egy, think about how you can extend your data to build connections. Don’t just make cool event- or promo-driv-en apps that don’t help your business. Create apps that are meaningful. For both consumers and employees.

Mobile’s greatest value is making data available on the go. Mobile apps can give shoppers the ability to see information on past purchases, support tickets, or upcoming deliveries. Anywhere, on any device. They let businesses deliver offers based on a customer’s loca-tion. Or build products that signal maintenance needs in real time. And, mobile apps let employees access data and workflow process anywhere, anytime. So they can get more done in less time.

It’s a paradigm shift for IT departments. They have a new focus. Bringing customer data safely and easily to handheld devices.

Before you decide which concepts to push from your whiteboard into your customers’ hands, consider these aspects of your app:

Purpose: Is the app for collaboration, communication, transactions, or entertainment?

Users: Is it for customers, partners, or employees?

Social: How can social media enhance the experience?

data: What data needs to be delivered and how fast is it refreshed?

device: What native phone features can enhance the experience? Should the app be native, hybrid, or HTML5?

Create engaging apps that put customers first.

“76% of businesses say mobile devices increased employee responsiveness and decision-making speed.” Cisco Systems, The Expanding Role of Mobility in the Workplace, 2012

mobile app users are 4x more engaged than desktop ones comScore Mobile Metrix, March 2012

1

INNOVATION

Business Innovation

Governance & Change

Management

InfrastructureManagement

MANAGEMENTINFRASTRUCTURE

Governance & Change

Management

Innovation

Keeping TheLights On

Radical changes in enterprise computing are underway, but application infrastructure isn’t keeping up.


lose your old infrastructure

Many of today’s systems—including Lotus Notes, .NET, and Oracle—were created before social and mobile took over the world. Legacy technologies require complex software stacks and frequent upgrades. Along with on-going hardware maintenance. And, their user interfaces don’t translate easily to mobile, if at all.

Smart IT departments realize they don’t want to be in infrastructure maintenance mode. They are moving to the cloud so they can focus on solving business is-sues, not infrastructure ones. Cloud platforms instantly deliver services that can take weeks to build out on legacy systems.

“The traditional model for enterprise application distribution and deployment is quickly being obsoleted by the cloud PaaS/app store model.” IDC Predictions 2012: Competing for 2020

Developers never have to install servers, data centers, databases, or software stacks. Instead, they move straight to the business logic and user experiences that differentiate brands and innovate for customers.

Cloud platforms include these services out of the box:

Infrastructure: Hardware, software stack, and storage application: Web services, security, and access modeloperations: Authentication, monitoring and back up, and patch managementPlatform: APIs, security, search, and identitymobile: Geo-location APIs, REST APIs, and native SDKs Social: Feeds, profiles, status updates, and file sharing

$

80%OF

IT time, resources and budgetis spent keeping the lights on

Gartner Predictions 2012

2

Mobile internet traffic has grown rapidly

2009

FROM

TO

2013

13%

1%


Although it’s usually—but not always—easier to predict the number of users for business apps, a good, viral, consumer app can easily overwhelm a data center, and your brand can take a big hit. Services like Insta-gram and Twitter process tens of thousands of posts each minute. And Google fields a whopping 700,000 searches every 60 seconds. Prepare yourself for suc-cess. A cloud-based solution puts you in the position to capitalize, not crash, if your wildest expectations are exceeded. Managing scalability issues is another way the cloud is winning.

When company and customer data is accessed on mobile devices, you need to know it is secure. You want a platform with certifications for all major worldwide security and data privacy standards, covering all IT systems (including third-party ones). And, be sure all standard requirements are met for security, availability, integrity and confidentiality.

scale to millions, safelyDesigning apps for millions of connected devices creates new scalability and security challenges.

What do you look for?

Security standards: AICPA, ISO27001, VeriSign, and SysTrustdata privacy compliance: Meet even the strictest require-ments (including those from the EU, Germany, and Japan)Government approval: For all US agencies

Stat Counter Global Stats, November, 2012

3

As mobile apps access more customer and enterprise data, authentication and identity are increasingly crucial. Users are frustrated by a proliferation of pass-words, and businesses struggle with security and compliance. Just as consumer social platforms like Facebook can manage consumer identities across multiple websites, companies need a single identity across all their own apps.

Businesses need to be able to easily design roles, permissions, and profiles, re-strict access to specific information, and enforce their security policies on mobile apps. They also need to be able to shut down and erase data from lost or stolen devices, or customize different elements that are available in the mobile client.

If your app doesn’t have a social feed or way to post to a social network, you’re missing out on the best opportunities for engagement and exposure. Not to mention the increased productivity employee social networks enable. The benefits of making your app, intranet, or product social are obvious. So look for a platform with social functionality built in.

Mobile device brands, sizes, screen resolution are evolving faster and faster. Your cloud app platform needs to make it easy to support these devices. Look for robust SDKs that let you build native, hybrid, or HTML5 apps for iOS or Android using wizards, JavaScript libraries, and tooling.

Cloud-based platform services can help you optimize your app in a variety of ways.


turn users into BelieversTo engage with customers and employees, you need a mobile-first experience that keeps them coming back for more.

“mobile employees’ expectation of a great user experience on any device can only be met with collaboration solutions architected with native apps and cloud delivery...” Mobilize Your Collaboration Strategy, Forrester Research

4


Built-in social feeds to follow customer records, documents, dashboards, and more

Built-in enterprise-grade security and identity services to safeguard customer data

Industry standard RESTful APIs for access to cloud customer data

File management including storage and access

User access permission to secure visibility down to the field level

free your customer dataConnect customers, employees, and partners with the data and features they need. Companies use many different apps to run their busi-nesses, but most don’t automatically work in the mobile world. Data from HR, ERP, financial systems, or cus-tom apps isn’t usually available to employees on their devices. And, customers and partners can’t quickly ac-cess information like order status, shipping, or payment processing.

Unlocking your data is critical for enterprise mobile apps. So employees can access everything they need to do their jobs, and customers can connect to your company. Unfortunately, getting enterprise data onto mobile apps typically involves complex integrations, middleware, and APIs that are challenging to work with.

5

Luxury fashion brand Burberry uses a mobile app to help sales asso-ciates build connections with retail customers. Used by employees in stores around the world, Burberry’s clienteling applets sales associates see customers’ past purchases, likes, and other information on iPads—as soon as customers enter a store.

“our vision is that a customer has total access to Burberry, across any device, anwhere.” Angela Ahrendts, CEO, Burberry

WaTCH vIdeo

Put your customer data securely in the cloud and make it accessible via open mobile APIs


Developers add value to your business when they cre-ate features that help you leapfrog the competition. Not so much when they’re stuck maintaining software stacks or integrating systems.

Cloud app platforms provide services that make it easy to access and protect customer data. Developers can

“moBilize” every developerWith the right tools, your developers can quickly extend their skills to developing mobile apps.

“enterprises face a severe shortage of mobile developers as pressures from Byod [bring your own device] escalate and as mobile becomes a strategic customer engagement channel.” Al Hilwa, International Data Corporation, Venturebeat, July 2012

Geo-location Enhance apps with location-based information

an enterprise mobile container Add enterprise-grade features, including secure offline storage and OAuth 2.0 authentication; data stored on

devices is securely encrypted

native device services Add camera, location, and contacts into apps using a common set of APIs and easily access native device features or corporate data using simple JavaScript

code

mobile rest apis

Leverage standard web protocols to access enterprise data and services, and enforce access, security, and common policy across all device types

social rest apis

Quickly transform apps with social feeds and col-laboration features

mobile policy manaGement Enforce enterprise security on mobile apps with features like 2-factor authentication, device PIN protection, and password rotation; and enable or disable user access

build logic and data integration components with the platform so the majority of code is device independent and executes in the cloud. Less time and resources are spent on device customization, so it’s easier to support multiple devices.

6

SERVICESLIKE THESEcan help any developer

DEVELOP MOBILE APPS

II


Behind the current enthusiasm for mobile, there’s a harsh reality for many IT leaders. The gap between business demands and delivered apps is creating a trillion dollar ‘IT deficit’ that’s growing bigger every day—and it’s only accelerated by mobile.

Given the right governance controls, drag and drop development tools, and IT centralized management, business users can solve their own business problems and help close the deficit. A cloud platform lets busi-ness users create apps quickly, deploy anywhere, and make updates on the fly, but doesn’t sacrifice IT’s need to control data access.

With just clicks, business analysts can customize their own apps. Anyone who can use a spreadsheet can cre-ate apps with drag and drop tools, wizards and forms. With a few clicks, they can build the business logic and automate workflows, incorporate UI components, and

democratize moBile app developmentWhat if you could empower your business users to build mobile apps?

automatically generate page layouts. Securing data, fields and apps is as easy a clicking a few check boxes to enable permissions. With built-in analytics, reports and dashboards can be quickly configured. And, in the cloud, they always have the latest data.

Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,” 6.22.12

ID

EA

S

T I M E

BUSINESS IDEAS

IT CAPACITY

IN UNDELIVERED PROJECTS

TRILLION

$1 “In order to continue to grow for the next 140 years, we have to have social and mobile.” Mike McCranie, Global Director, Information Technology, Kimberly-Clark

WaTCH vIdeo

7

j o i n th e mob i l e app r evo lut i o n : 8 s t e ps to b u i ld i n g mob i l e apps fast i n th e c lou d 1 1

get the fastest path to moBile freedomGo mobile now with Salesforce Platform—and don’t get left behind by the mobile revolution.The Salesforce Platform has more than 14 years of cloud experience, and already powers 3 million apps for more than 100,000 companies. New Mobile Ser-vices deliver everything you need to quickly build mobile apps for customers and employees. Unlock your customer and back office data, and run on any device.

Infrastructure included: Scalability is built in

easy development for business analysts and developers: Support for clicks, code, and common languages

Large developer ecosystem: 1+ million strong

Salesforce mobile SdK: Use familiar REST APIs and Javascript packages

enterprise-grade security and identity: Support for AICPA, ISO27001, VeriSign, and SysTrust

Proven scale: Powers 1+ billion transactions each day

Built-in social: REST APIs

File management: Storage and access

developer mobile packs: New tools, components, and templates with lightweight JavaScript libraries

8

DRAG

& DROP DEV

HTML 5,

HYBRID, NATIVE

DATABASE

MOBILE SDK

IDENTITY

& SECURITY

FILES

SOCIAL

DEVELOPER

MOBILE PACKS

j o i n th e mob i l e app r evo lut i o n : 8 s t e ps to b u i ld i n g mob i l e apps fast i n th e c lou d 1 2

© Copyright 2000-2013 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark @ One Market, Suite 300, San Francisco, CA, 94105, United States

If you’re still using legacy platforms to build today’s mo-bile apps, you’re wasting precious time and valuable re-sources. Apps built with this complexity and infrastruc-ture are difficult to scale when usage spikes, hard to update as business needs change, and tricky to make mobile and social. Development cycles for a simple app can take months, and once you plow through the de-sign, core development, testing, and deployment stages, your idea may be obsolete or someone else may have beat you to market with it.

When you build mobile apps on a cloud platform, you can transform your business. Check out the Salesforce Platform and join the mobile revolution today.

Visit us at : www.salesforce.com/platform/mobile for more information and a free trial.

“With Salesforce our stylists can pack a trunk—virtually—from their mobile phones.” Jason Smith, VP of Product

Join the revolution today

JOIN THE · join the mobile app revolution: 8 steps to building mobile apps fast in the cloud 4 emBrace moBile design principles Now businesses can engage more closely with their

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