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8/8/2019 Enterprise Microblogging at Siemens, Building Technologies Division: A Descriptive Case Study
is a social networking tool, which networkscolleagues and animates them to
communicate to each other,
is intended for internal use (by Siemens
members) only and thus available within
the Siemens intranet,
contains knowledge references (customer
projects, solution/service concepts, etc.)
and suitable documents,
contains several discussion forums (UrgentRequests, etc.) and a microblog
section,
considers its users as global community
(~ 7,000 members located in 73 countries)
supporting each other.
3 m o s t r e
c e n t
m i c r o b l o
g p o s t i n
g s
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Postings are not limited to a specific amount of characters.
File attachments are not possible.
Any specific layout apart from hyperlinks is not supported.
Hyperlinks (URL and text) can be easily coded, e.g.:
[[http://www.siemens.com/ Siemens Homepage]]
Replying to any posting is possible.
The initial posting and all replies are hierarchically displayed
as 'topic'.
The author's name and portrait are displayed along with each posting.
Tags or keywords:
Tagging is mandatory for initial postings and optional for replies.
Tags are not pre-defined and can be freely chosen ("Folksonomy").
The most frequently used tags are summarized (see page 9).
Postings can be imported from other microblogging
sites.
8/8/2019 Enterprise Microblogging at Siemens, Building Technologies Division: A Descriptive Case Study
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Postings of all 'followed' authors can be received via e-mail oncea day or once a week.
It's possible to receive all new postings once a day.
In case of a new reply, the author is informed via e-mail
immediately (independent of any alert settings).
Several RSS Feeds are provided:
postings from a certain author
postings from all authors, whom anybody is following
postings having a certain tag
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g r o w i n g k n o w l e d g e r e p o s i t o r y .
n e w r e p l y
n e w t o p i c
f o l l o w t h i s c o l l e a g u e
t h i s c
o l l e a
g u e ' s
p o s t i
n g s
p o s t i n g s w i t h s a m e t a g
e -ma i l a ler t
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individual Season’s Greetings shortly before Christmas.
Certain postings filtered according to defined tags are dynamically displayedon related (Web 1.0) intranet pages.
Import of postings owning a certain hashtag
from several microblogging
providers (Twitter , Yammer , Socialcast ).
Members of the same locations are individually proposed for 'following' withina personalized e-mail sent to all community members. This resulted in about
3,000 new following relations within just a few days.
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Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010
blog postings 101 102 88 90 158 159 163
blog authors 31 34 39 33 37 58 40
still existingfollowing relations 60 106 47 45 67 53 2,988
Total figures on September 1st
, 2010:1,989
blog postings
458
blog authors
3,870 existing following relations
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the additional channel of promoting events (2 statements)
new means of networking with others (2 statements)
suitable tool to improve writing skills (2 statements)
possibility to follow experts (1 statement)
way of identifying current trends (1 statement)
new awareness of latest happenings (1 statement)
"The microblogging
tool helps to understand or be aware of the latest happenings
in terms of product releases, features, market enhancements, etc. in the BT
Division. (...) This will help to benefit in terms of knowledge,
understand some of
the best-practices used in BT, and to network with others."
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possibility of importing blog posts from externally hosted
microblogging
services
possibility of forwarding blog topics or profile pages
"We need to look at Web 2.0 aspects and try to improve this tool
to be inclined
towards Web 2.0 standards. Since the number of blog entries is increasing, it is
good to group all the blogs to their respective blog group name."
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assistance on getting the right information/knowledge (4 statements)
enlarging the personal network (1 statement)
learning from followers (1 statement)
gaining an edge on information (1 statement)
"(...) The microblogging tool helped me in getting the right contactsworking on a specific protocol and to receive more information
about this protocol that helped me with my documentation work."
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better flow of information caused by the microblogging
service (4 statements)
enabling of worldwide networking (4 statements)
drive on knowledge management practices and learning
(1 statement)
reduced overall workload (1 statement)
diffusion of rich experiences which lead to moreinnovative thinking and better products (1 statement)
"Finding other people in the organization that might have the skills or knowledgeyou require for a particular problem is often very hard. Microblogging
provides
the ability to find and exchange knowledge with other people in the organization
and thus enables very quickly best-practice sharing and avoids 'reinventing the
wheel'. It also reduces the workload compared to e-mail communication. (...)"
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Would you like to learn more aboutReferences@BT? Feel free to visit the
presentation in the I-KNOW Praxisforum:
References@BT
–
a Case Study for
Knowledge Exchange and Social
Networking using Web 2.0 within the
Organization
Thursday, September 2nd, 11:00-11:30 am
(The presentation is spoken in German.)
8/8/2019 Enterprise Microblogging at Siemens, Building Technologies Division: A Descriptive Case Study
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