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6/21/10 5045-11_C3 Case Study 1 © 2010 Computer Sciences Corporation
Enterprise 2.0: It’s No Field of
Dreams
Claire Flanagan Director, KM & Social
Collaboration Strategy
Simon Scullion C3 Business Analyst
Collaboration Lifeguard
CSC C3 I CONNECT. COMMUNICATE. COLLABORATE.
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6/21/10 5045-11_C3 Case Study 2 © 2010 Computer Sciences Corporation
Enterprise 2.0: It’s No Field of Dreams
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6/21/10 5045-11_C3 Case Study 3 © 2010 Computer Sciences Corporation
CSC: We Are Different
CSC Locations
Other Client Engagements
2,500 world-class customers — 90 countries — 92,000 employees A TRUE GLOBAL DELIVERY MODEL
INDUSTRY-RELEVANT BUSINESS SOLUTIONS
MISSION-CRITICAL DELIVERY
EXCELLENCE
PLATFORM AGNOSTIC
CLIENT INTIMACY
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6/21/10 5045-11_C3 Case Study 4 © 2010 Computer Sciences Corporation
CSC’s Collaboration Journey
Early Intranet and Distributed
Portals Full Global
Portal CSC Wiki C3 — Social
Collaboration Platform
Integrate Extend Evolve
This is one step of many — it’s part of the journey
CSC C3: Connect. Communicate. Collaborate.
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6/21/10 5045-11_C3 Case Study 5 © 2010 Computer Sciences Corporation
Locating experts and assets
New hire onboard
Intellectual property loss through attrition, use of consumer tools
Silo tools barrier to innovation
Thought leadership
Connect people to people, content, and communities
Business Problem
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6/21/10 5045-11_C3 Case Study 6 © 2010 Computer Sciences Corporation
Business Case to Pilot to Production
Be Credible Do
Homework
Define Goals Establish
Sponsorship
Evaluate Pass Audits
TCO Recommend
Pilot 5th Stage Business
Case
Production SSO, Video
Socialize — Analyze — Audits — Revise
Review Review Review Decide Review
Integrate
CSC C3: Connect. Communicate. Collaborate.
June 2008 May 2009 Oct 2009 Today
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C3: Connect. Communicate. Collaborate.
Award-winning, enterprise-class, global social collaboration in which employees: • Connect: Time zones and distance will no longer be barriers
• Communicate: Share their work, share their thoughts
• Collaborate: Get work done with others
Finalist 2010
Community Adoption Award Winner October 2009
Internal Evangelist of the Year Award
November 2009
CSC C3: Connect. Communicate. Collaborate.
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6/21/10 5045-11_C3 Case Study 8 © 2010 Computer Sciences Corporation
C3 Goes Viral, Global
• Adoption best practices makes C3 viral – Pilot limited in duration, not audience – Plan for the people – Plan for global scale – Build business use cases
• C3 goes global
CSC C3: Connect. Communicate. Collaborate.
Group Types
Private 35%
Open 32%
Secret 19%
Member Only 14%
North America 40%
India 20%
EMEA 29%
Asia Pacific 3% Latin America
1% Australia 7%
Geo Distribution
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6/21/10 5045-11_C3 Case Study 9 © 2010 Computer Sciences Corporation
C3 Provides Business Value
Collapsing time and distance barriers to leverage global expertise
Reducing cycle time for proposal development to increase revenue, reduce customer acquisition costs
Greater ease in locating and engaging internal experts
Improved new employee onboarding
Collaborating more broadly to drive process efficiencies
CSC C3: Connect. Communicate. Collaborate.
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6/21/10 5045-11_C3 Case Study 10 © 2010 Computer Sciences Corporation
C3 Wins Hearts and Minds
“Proud to be CSC”
“I went from being a skeptic to a convert. It just makes you want to get involved ... which is the origin of a good idea!”
“We can adopt it for useful pursuit of our business objectives. First impression? Excellent.”
“C3 is excellent, it is just what we need to start leveraging the power of the wider organization.”
“C3 will transform CSC because it allows us to overcome silos by creating and working with our own personalized CSC network”
CSC C3: Connect. Communicate. Collaborate.
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Plan For Success
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Plan For the People Adoption Planning
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You can’t plan to go viral. “You can’t go viral if you don’t plan well.” Claire Flanagan
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Don’t Do
Executives
Taxonomy
Politics/Culture
Fit with Other Tools
Deployment
Staffing
Content
Conversation
Speed to Users
Adoption Best Practices
CSC C3: Connect. Communicate. Collaborate.
You can’t plan to go viral. You can’t go viral if you don’t plan well.
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6/21/10 5045-11_C3 Case Study 15 © 2010 Computer Sciences Corporation
Don’t Do
Executives Overlook Find executives to “walk the talk”
Taxonomy Reflect organization chart Allow patterns to emerge
Politics/Culture Ignore Be credible. Listen, learn, adapt
Fit with Other Tools Fail to give guidance Provide “What do I use when?”
Deployment “If you build it, they will come” Plan for adoption; locate advocates
Staffing Think this is another IT tool Staff community manager
Content Launch with a blank slate Seed use cases
Conversation Think just work, no play Provide “watercooler”
Speed to Users Wait to get it perfect Pilot. Deliver early, frequent releases
Adoption Best Practices
You can’t plan to go viral. You can’t go viral if you don’t plan well.
CSC C3: Connect. Communicate. Collaborate.
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6/21/10 5045-11_C3 Case Study 16 © 2010 Computer Sciences Corporation
Business Case Planning Seed Launch
Executives X X X
Project Team X X X X
Community Managers (1.5) X X X
Chief Champions (12) X X X
Advocates (100+) X X
Life Guards (150+ growing) X
C3 Adoption Planning
Business Case Planning Seed Launch
Multi-layered Advocate Plan: Top Down, Bottoms Up, Side-Ways
CSC C3: Connect. Communicate. Collaborate.
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Adoption Planning Engage Fans (Advocates)
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Adoption Planning Executives as Advocates
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Adoption Planning Seed Use Cases
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know each other People work better together when they
on a personal level. “ “
Adoption Planning Watercooler
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6/21/10 5045-11_C3 Case Study 21 © 2010 Computer Sciences Corporation h#p://www.flickr.com/photos/jemimagibbons/2844127002/
Adoption Planning Feedback and Transparency
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6/21/10 5045-11_C3 Case Study 22 © 2010 Computer Sciences Corporation
June 2008: Business Case Begins May 2009: Pilot
August: 20K registered users September 2009: Production Contract
February 2010: SSO/Video
June 2010: Jive SBS V4
Other Communities
CSC’s Ecosystem Journey
May 2010: 45K registered users
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If You Plan Well, They Will Come!
1. Be Credible • Do your homework • Know the industry, your company,
your culture • Map project to company strategy
2. Engage Sponsors • Talk executive • Build partnerships with stakeholders • Locate sponsors to “walk the talk”
3. Move Quickly • Speed to users (pilot, frequent releases)
4. Plan for Adoption • Select the right tool, plan for scale and make the best first impression • Locate advocates to go wide, global • Think top down, bottom up, sideways • Seed use cases; don’t forget the Watercooler • Allow collaboration patterns to emerge; self-service
5. Be Ready to Adapt
CSC C3: Connect. Communicate. Collaborate.
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Text Cell 1A
Claire Flanagan Senior Manager, KM Director Social Collaboration Strategy CSC Office of Innovation LinkedIn: http://www.linkedin.com/in/cflanagan Twitter: cflanagan
Simon Scullion C3 Business Analyst, Collaboration Lifeguard Collaboration Services LinkedIn: http://es.linkedin.com/in/simonscullion Twitter: sscullion
Photo Credits p. 22 h#p://www.flickr.com/photos/yumtan/2719472932 p. 23 h#p://knowledge.wpcarey.asu.edu/arFcle.cfm?arFcleid=1653 p. 24 h#p://www.flickr.com/photos/jemimagibbons/2844127002
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Thank You
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