Entering a New Era of Communications Preparing Your Organization Amidst A Tumultuous Environment Vanessa Alvarez, Industry Analyst and Alaa Saayed, Industry Analyst November 19, 2009
Aug 20, 2015
Entering a New Era of Communications
Preparing Your Organization Amidst A Tumultuous
Environment
Vanessa Alvarez, Industry Analyst
and
Alaa Saayed, Industry Analyst
November 19, 2009
2<GPS>
Agenda
�The State of the Market
�Technology Roadmap
�General Trends
�IP Telephony Endpoint Market
�Conclusion and Recommendations
3<GPS>
Economic Crisis: Factors Contributing to Decline
7.6%8.1%
8.5%8.9%
9.4% 9.5% 9.4%9.7% 9.8%
10.2%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Source: U.S. Bureau of Economic Analysis
U.S. Unemployment Rate (%)
•U.S. Unemployment Rate: 10%
•GDP: Declined in 2H08 and continued to decline 1H09
•Most technologies had great
earnings for 1H09, but came from cutting, not revenue
growth
4<GPS>
An Economy in Crisis Impacts Adoption of Enterprise Communications
Enterprise Telephony Market: Shipment Forecasts
(World), 2009-2014
40,000,000
42,000,000
44,000,000
46,000,000
48,000,000
50,000,000
52,000,000
54,000,000
2007 2008 2009 2010 2011 2012 2013 2014
-6
-4
-2
0
2
4
6
8
Gro
wth
Ra
te (
%)
units growth rate
CAGR: 3.1%
Un
its
•Enterprises are delaying their purchasing
•Equipment lifetime is beingextended
•IP migrations going forward
will drive growthSource: Frost & Sullivan
5<GPS>
2008-2009 2010-2011 2012-2013
Software based Telephony
Virtualization
Communications
On Demand (Cloud
Computing)
Technology Roadmap: Drivers to Adoption
CaaS
Cost savings; Reduction of on premise hardware
Reduction of physical servers; flexibility;resource efficiencies
Dynamic resource allocation;flexibility; on demand billing
Source: Frost & Sullivan
6<GPS>
IT and Telecom Continue to Converge
Source: Frost & Sullivan
•Amazon
•Google•TerreMark•3Tera
•Cisco
•Avaya•Siemens Enterprise Group•Mitel
7<GPS>
A Market in Convergence: Virtualization
virtualization infrastructure
VM VM VM VM VM VM VM
Oracle SAP Voice VideoFinance App
HR App E-Mail
•The ability to power multiple virtualmachines on one server•Applications can share the necessary
resources on demand• IT environment is moving in this direction
Source: Frost & Sullivan
8<GPS>
A Market in Convergence: Cloud Computing
Infrastructure and Storage
Platform
Application
Services
Clients
Amazon, GoGrid, RackspaceAmazon, GoGrid, Rackspace
Microsoft Azure, Google AppEngine
Infrastructure as a service
Platform as a service
Salesforce.com, Google Apps,IBM’s LotusLive
Software as a service
Source: Frost & Sullivan
9<GPS>
A Market in Convergence: Enterprise 2.0 Has Emerged as the Next Wave of Productivity
Source: Frost & Sullivan
Formal Use of Social Networking/Web 2.0
Initiatives
(N=1439)
57%43%
Yes No
IPT Endpoint Market
11<GPS>
Corded Devices
Cordless Devices
Desktop & Mobile Soft Clients
DECT
PBX System
IP PhonesDigital PhonesAnalog Phones
Digital Deskphones IP DeskphonesAnalog Deskphones
Source: Frost & Sullivan
IP DECT/SIP DECT
Analog Cordless
Mobile FMC Clients
VoWLAN Phones
Single-Mode
Business Communication Endpoints
PC Softphones
UC Clients
IP Devices
IP Clients
12<GPS>
Total IP Endpoint Snapshot
IP Desk
Phones
40.6%
FMC C
24.9%
Cordless IP
Phones
2.6%PC
Softphones
2.4%
UC C
29.5%
2015
Cordless IP
Phones
3.4%
PC
Softphones
7.0%
UC C
3.8%
FMC C
2.4%
IP Desk
Phones
83.5%
2008
19.5 Million 85.0 Million
UC Clients
FMC Clients
2.4%
UC Clients
FMC Clients
FMC Clients: Growth
UC Clients: GrowthIP Desk Phones: Decline
PC Softphones: Decline
Cordless IP Phones: Decline
IP Endpoint Unit Shipment – General Shift from Hardware to Software
Source: Frost & Sullivan
IP Desk Phones: Growth/Maturity
PC Softphones: Maturity/Decline
Cordless IP Phones: Growth/Maturity
FMC Clients: Introduction/Growth
UC Clients: Introduction/Growth
13<GPS>
Integrated, Multi-purpose Endpoints Simplicity + MobilityDiversification
Multiple Types of IP Endpoints Targeted at Different Users & Platforms:
• IP Desk Phones
• Desktop Softphones
• VoWLAN Single-mode
Phones
• Basic UC Clients
• IP/SIP DECT
• Basic FMC Clients
• Basic Headsets
More Intelligent IP Endpoints Integrating Multiple Functionalities:
• Multiuse Headsets
• Advanced UC Clients
• Advanced Mobile Clients
Fewer Devices – With Transformable Form Factors – Simplifying Communications :
• Mobile Communications
Devices with a Desktop
Docking Station
IP Telephony Hype Era
Last 5 to 7 YearsIP Telephony Plateau Era
Present and Next 3 to 5 Years
Future Enterprise Comm. Era
Beyond 5 Years
Total IP Endpoint Trends - Move from Diversification to Integration and
Simplicity
Source: Frost & Sullivan
14<GPS>
Demand Potential: Very Low
Revenue CAGR 2008-2015: (9.6%)
Demand Factors: Absorption of softphone capabilities in advanced UC Clients.
F&S Recommendations: Focus on development of advanced UC clients, the
implementation of various migration programs and campaigns and limit (not
discontinue) the use softphone-only solutions to specific groups (e.g.
telecommuters, SMBs, etc.)
IP Endpoint Opportunity Assessment
PC Desktop Softphones
Demand Potential: Very High
Revenue CAGR 2008-2015: 45.7%
Demand Factors: Continuous investments in development of UC-related
applications, growing number of virtual workers, and adoption of UC clients.
F&S Recommendation: Allocate present resources to enhance UC offerings,
strive for increased partnerships, develop strategic bundling, offer value-added
applications and integrate with Enterprise 2.0 tools.
UC Clients
15<GPS>
VoWLAN Single-mode & DECT Phones
Demand Potential: Medium Shifting to Low within 4 to 6 yearsRevenue CAGR 2008-2015: VoWLAN Single-mode: 20.9%; DECT: 0.7%Demand Factors - Near-to-medium-term: Mainstream adoption of WLAN infrastructure and device penetration into new vertical segments. Demand Factors - Medium-to-long-term: Proliferation of advanced FMC clients. F&S Recommendations: Focus on key verticals, evidence of ROI and application integration.
Demand Potential: Very High
Revenue CAGR 2008-2015: 61.4%
Demand Factors: Growing number of road warriors and mobile workers,
escalating mobile costs, the need for increased productivity.
F&S Recommendations: Allocate present resources on extending enterprise
communications through mobile devices. Offer multiple FMC flavors. Strive for
continued support of mobile operating systems, prosumer device models and
prosumer service delivery methods.
Advanced FMC Clients
IP Endpoint Opportunity Assessment
16<GPS>
Demand Potential: Medium Shifting to Low within 4 to 6 yearsRevenue CAGR 2008-2015: 11.4% Demand Factors - Near-to-mid-term: Decline in price points, adoption of SIP and general productivity gains. Demand Factors - Long-term Demand: Shift from hardware to software.F&S Recommendations: Focus resources on SIP, open-standards phones, and simple and easy-to-use, yet feature-rich devices.
IP Desktop Phones
IP Endpoint Opportunity Assessment
Demand Potential: Medium Shifting to High within the next 3 to 5 Years
Revenue CAGR 2008-2015: 4%
Demand Factors: Need for multi-tasking and device integration
F&S Recommendations: Focus on the development of multiuse wireless
headsets that integrate multiple present IP endpoints and standardize voice
quality across multiple UC apps at the headset level.
Enterprise Headsets
17<GPS>
Strategic Considerations
Increasingly Bet on Open Standards
Develop Mobility Strategies Based on User Based Roles
Source: Frost & Sullivan
Enterprise
Communications
Success
Strategies
Gradually Shift Investment Focus from Hardware to Software
Enterprises must plan a cohesive and holistic IT and communications strategy
Evaluate the lifecycleof equipment, considerhybrid approach
Work with your vendors to ensure interoperability
18<GPS>
Global Perspective
• 1,700 staff across every major market worldwide
• Over 10,000 clients worldwide from emerging to global 1000 companies
19<GPS>
Next Steps
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20<GPS>
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21<GPS>
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Business and Financial Services
(210) 247-3806
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