ENT300 Assignment (Chelyu One Stop)

FACULTY OF ACCOUNTANCY

ENTREPRENEURSHIP (ENT 300)

“CHELYU ONE STOP”

PREPARED FOR:

PREPARED BY:

GROUP:

CHELYU ONE STOP

Diploma in Accountancy,

MARA University of Technology,

Kedah Branch,

08400 Merbok,

Kedah Darul Aman.

Mr. Zulkhairi B. Haji Nisa

Lecturer of ENT 300,

MARA University of Technology,

Kedah Branch,

08400 Merbok,

Kedah Darul Aman. 21 September 2015

Sir,

Submission of Business Plan Proposal (ENT 300)

Allude to the subject stated above, we would like to submit the proposal of our final project

paper for ENT 300 subject.

2. This business plan was completed according to the guidelines and requirements given

according to subject related. This business plan is build up to serve as a guide and prototype

for a business proposed deal which covers the top management which is started with general

manager followed by the administration, marketing, operation, and financial aspects.

3. We hope that our business plan that we recommended does fulfil your obligations. If

there are any error or lack in any part are fully depends on us. Plus, we are appreciating to

any comments or remarks on our project in order to help us to improve it and also to

ourselves as well.

1

CHELYU ONE STOP

4. Thank you for your guidance and time to go through our business plan and analyzing

it. With all our efforts we hope that you will approve this business plan that we produced.

Finally, with the cooperation that arises among us can enhance a good collaboration.

Your sincerely,

______________________________

(NAME)

Chief Executive Officer,

Chelyu One Stop.

2

CHELYU ONE STOP

This Agreement Will Bind the Partners with the Following Aspects

Type of Business

The business has been registered under Registered of Business using the name of Chelyu One

Stop. This business is a service partnership business and generally promote Korean cuisine in

Seberang Jaya, Pulau Pinang.

Term

The partnership shall begin on 1st January 2015 and shall continue until terminated.

From the consent of all partners, we agreed that:

I. Run the company until terminated.

II. Prohibited from dissolving the business without the consent of other partners

to other partners.

Capital

The capital of the partnership shall be contributed in cash by the partners as follows:

I. A separate capital account shall be maintained for each partner.

II. Neither partner shall withdraw any part of their capital account.

III. Upon the demand of either partner, the capital accounts of the partners shall be

maintained at all times in the proportions in which the partners share in the

profits and losses of the partnership.

IV. Only one of the partners contributes for the capital. The amount is:

Name Equity Contribution

(%)

Capital contribution

(RM)

20 20,000

20 20,000

20 20,000

20 20,000

20 20,000

TOTAL 100 100,000

3

CHELYU ONE STOP

Profit and Loss

The net profits of the partnership shall be divided equally between the partners and the net

losses shall be borne equally by them. A separate income account shall be maintained for

each partner. Partnership profits and losses shall be charged or credited to the separate

income account of each partner. If a partner has no credit balance in their income account,

losses shall be charged to their capital account. The partners will distribute profit according to

capital distribution. Any losses will be liable among partner equally according Partnership

Act 1961.

Salaries and Withdrawals

Neither partner shall receive any salary for services rendered to the partnership. Each partner

may, from time to time, withdraw the credit balance in their income account

Interest

Salaries of the partners shall be paid based on the 10% interest on the capital of the

partnership or on any subsequent contributions of capital.

Perquisite

Any additional pay is to follow current profit and will be present in the end of annual

financial report.

Partnership Property

Owned by the partnership and partners because it is not separate legal entity [Partnership Act

1961 S.22]

4

CHELYU ONE STOP

Management Duties and Restrictions

The partners shall have equal rights in the management of the partnership business, and each

partner shall devote their entire time to the conduct of the business. Without the consent of

the other partner neither partner shall on behalf of the partnership borrow or lend money, or

make, deliver, or accept any commercial paper, or execute any mortgage, security agreement,

bond, or lease, or purchase or contract to purchase, or sell or contract to sell any property for

or of the partnership other than the type of property bought and sold in the regular course of

its business.

Banking

All funds of the partnership shall be deposited in the name of AlaDondang Enterprise in such

checking account or accounts as shall be designated by the partners. All withdrawals there

from are to be made upon checks signed by either partner.

Books

The partnership books shall be maintained at the principal office of the partnership, and each

partner shall at all-time have access thereto. The books shall be kept on a fiscal year basis,

and shall be closed and balanced at the end of each fiscal year. An audit shall be made as of

the closing date

Voluntary Termination

The partnership may be dissolved at any time by agreement of the partners, in which event

the partners shall proceed with reasonable promptness to liquidate the business of the

partnership. The partnership name shall be sold with the other assets of the business. The

assets of the partnership business shall be used and distributed in the following order:

a) To pay or provide for the payment of all partnership liabilities and

liquidating expenses and obligations

b) To equalize the income accounts of the partners

c) To discharge the balance of the income accounts of the partners

d) To equalize the capital accounts of the partners

e) To discharge the balance of the capital accounts of the partner

5

CHELYU ONE STOP

Death

Upon the death of either partner, the surviving partner shall have the right either to purchase

the interest of the decedent in the partnership or to terminate and liquidate the partnership

business. If the surviving partner elects to purchase the decedent's interest, he shall serve

notice in writing of such election, within three months after the death of the decedent, upon

the executor or administrator of the decedent, or, if at the time of such election no legal

representative has been appointed, upon any one of the known legal heirs of the decedent at

the last-known address of such heir.

a) If the surviving partner elects to purchase the interest of the decedent in the

partnership or the close members of the family upon the entire death partner share can

make the transmission of the state, the purchase price shall be equal to the decedent's

capital account as at the date of their death plus the decedent's income account as at

the end of the prior fiscal year, increased by their share of partnership profits or

decreased by their share of partnership losses for the period from the beginning of the

fiscal year in which their death occurred until the end of the calendar month in which

their death occurred, and decreased by withdrawals charged to their income account

during such period. No allowance shall be made for goodwill, trade name, patents, or

other intangible assets, except as those assets have been reflected on the partnership

books immediately prior to the decedent's death; but the survivor shall nevertheless be

entitled to use the trade name of the partnership.

b) Except as herein otherwise stated, the procedure as to liquidation and distribution of

the assets of the partnership business shall be the same as stated in paragraph 10 with

reference to voluntary termination.

Arbitration

Any controversy or claim arising out of or relating to this Agreement, or the breach here of,

shall be settled by arbitration in accordance with the rules, then obtaining, of the Malaysian

Arbitration Association, and judgment upon the award rendered may be entered in any court

having jurisdiction thereof with witness whereof the parties have signed this agreement.

6

CHELYU ONE STOP

Bankruptcy or Dissolution of Partnership

i. When the partner is found lunatic, permanently unsound mind [Partnership

Act 1961 S.37 (a)]

ii. When a partner permanently incapable of performing his part of the

partnership contract [Partnership Act 1961 S.37(b)]

iii. When a partner calculated to affect prejudicially the carrying on the business

[Partnership Act 1961 S.37 (c)]

iv. When the partner willfully or persistently commits a breach of the

partnership agreement or otherwise [Partnership Act 1961 s.37 (d)]

7

CHELYU ONE STOP

PARTNERSHIP AGREEMENT

Verify, I name to be part of partner for Chelyu One Stop. I promise to accomplish every duty

and assigned and willing to give full commitment toward the organization management. I

also will promise to obey all the rules and regulation that been stated by Partnership

regulation.

Your Faithfully,

…………………………………….

Name:

Verify, I name to be part of partner for DEFIA Tuition Centre. I promise to accomplish every

duty and assigned and willing to give full commitment toward the organization management.

I also will promise to obey all the rules and regulation that been stated by Partnership

regulation.

Your Faithfully,

…………………………………….

Name:

8

CHELYU ONE STOP




regulation.

Your Faithfully,

…………………………………….

Name:




regulation.

Yours Faithfully,

…………………………………….

Name:

9

CHELYU ONE STOP




regulation.

Yours Faithfully,

…………………………………….

Name:

10

CHELYU ONE STOP

Table of Contents

EXECUTIVE SUMMARY....................................................................................................5

INTRODUCTION..................................................................................................................6

Introduction..........................................................................................................................6

Purpose.................................................................................................................................7

Company Background..........................................................................................................8

Owner Background...............................................................................................................9

Location of Business...........................................................................................................14

ADMINISTRATION PLAN................................................................................................16

Introduction to the Organisation.........................................................................................16

Organisational Chart...........................................................................................................17

List of Administration Personnel........................................................................................19

Schedule of Task and Responsibilities................................................................................20

Schedule of Remuneration..................................................................................................23

List of Office Equipment....................................................................................................24

Administration Budget........................................................................................................25

MARKETING PLAN.......................................................................................................... 27

Marketing Objectives..........................................................................................................27

Target Market.....................................................................................................................29

Market Size.........................................................................................................................30

Market Segmentation..........................................................................................................32

Market Share...................................................................................................................... 34

Competitors........................................................................................................................ 35

Sales Forecast.....................................................................................................................38

11

CHELYU ONE STOP

Marketing Strategy.............................................................................................................39

1. Pricing strategy........................................................................................................39

2. Promotion strategy...................................................................................................40

Marketing budget................................................................................................................44

OPERATIONS PLAN..........................................................................................................45

Introduction........................................................................................................................ 45

Process planning.................................................................................................................46

Operation Layout................................................................................................................47

Production planning............................................................................................................48

Material Planning............................................................................................................... 50

Machines and Equipment planning.....................................................................................51

Manpower planning............................................................................................................53

Overheads requirement.......................................................................................................54

Business and Operations Hours..........................................................................................54

License, Permits and Regulations required.........................................................................55

Operations Budget..............................................................................................................56

Implementation Schedule...................................................................................................57

FINANCIAL PLAN............................................................................................................. 58

Project Implementation Cost..............................................................................................58

Source of Finance...............................................................................................................58

Pro Forma Cash Flow Statement........................................................................................59

Pro Forma Income Statement.............................................................................................61

Pro Forma Balance Sheet....................................................................................................62

Pro Forma Financial Analysis.............................................................................................63

CONCLUSION.....................................................................................................................64

APPENDICES...................................................................................................................... 65

12

CHELYU ONE STOP

EXECUTIVE SUMMARY

Chelyu One Stop is a food kiosk located at S32 2nd Floor, Sunway Carnival Mall,

3068 Jalan Todak, Pusat Bandar Seberang Jaya, 13700 Seberang Jaya, Penang. We pick this

location as it is a well-known place and everyone has access to it. Our business focus on

selling halal Korean foods, mainly Kimbap, at a reasonable price.

Kimbap is rice rolled with laver and filled with different kind of ingredients such as

carrots, eggs, and cucumber. For the fillings, we can filled it with anything that we favour

such as sausages, crab stick, tuna and cheese. It is a type of food that can be enjoyed by

people of all ages. Since Koreans and Malaysians have different taste and preferences, we

also try to make it suits Malaysian’s tastes.

Chelyu One Stop is a partnership business and it will begin to operate on 1 st January

2015. We choose this business because there are not a lot of competitors yet and it can

expand future expectation. Besides that, since Korean culture has land in our country and it

also has start to expand, we want to introduce Korean foods to Malaysians.

This business has a good future prospect because we are creating and selling food that

differs from others. We have always believed that our business will excel due to its attention

and slowly but surely gain market share. Furthermore, we are also planning to expand our

wings by opening several branches around Malaysia. In 6 to 8 years in the future, our goal is

to have our own franchise plus introducing and selling much diverse Korean foods.

13

CHELYU ONE STOP

INTRODUCTION

Introduction

Name of company : Chelyu One Stop

Nature of business : Production

Location : S32 2nd Floor, Sunway Carnival Mall,

3068 JalanTodak, Pusat Bandar Seberang Jaya,

13700 Seberang Jaya, Penang.

Operational date : 8th January 2015

Prospects of business : This business have good future prospects as we

introduce halal Korean food which is kimbap that

specially customize with Malaysian taste. It is

really unique and new kind of kimbap since it differs

from others Korean food already exists. We believed

that in five years in the future, our kimbap will be

well-known and recognized among the adult

generation and young generation. As we are also

planning to expand our wings by opening several

kiosks around Peninsular Malaysia. In addition, for

next 10 years in future, our goal is to have our own

restaurant at centre of city, Malaysia.

14

CHELYU ONE STOP

Purpose

A business plan is a detailed written document which described the proposed business

or project to be undertaken in a comprehensive manner. It is also known as a working paper,

business proposal, project paper or prospectus. The information stated in the business plan

will be used by the readers such as entrepreneurs, investors, customers and suppliers, for

evaluation and making certain decision about your business.

Firstly, this business plan serves as a guideline for day-to-day management of the

business. Our business plan contains all of our product information, manpower and financial

estimates and our plans for the future. By having this, we can always refer to the business

plan and it helps us to understand our business better. If there will be any updates to the

business plan, we can get to see how those updates will affect the entire business and to

specific course of action to improve our business.

All the partners of our company contributed for an amount of RM 20,000 each for the

start-up capital of our business; thus, accumulated capital of our business is RM 150,000. The

capital is used to purchase non-current assets for our business used such as equipment,

fixtures and fittings also cutleries. Besides, we also used the capital for fixed assets used in

the store and office, utilities, advertisement, renovation of shop and also office.

15

CHELYU ONE STOP

Company Background

Name of Company : Chelyu One Stop

Address : S32 2nd Floor, Sunway Carnival Mall, 3068 Jalan Todak, Pusat Bandar Seberang Jaya, 13700 Seberang Jaya, Penang.

Email : [email protected]

Telephone Number : 04-668 8866

Form Of Business : Partnership Enterprise

Main Activity : Selling Korean Food Snack

Date of Registration : 1st January 2015

Number Of Registratiom

: M7532147-D

Date Of Commencement

: 8th January 2015

Initial Capital : RM100 000 (own)

Name Of Bank : Bank Islam Malaysia Berhad

16

mailto:[email protected]

CHELYU ONE STOP

Owner Background

CHIEF EXECUTIVE OFFICER

Name:

Date of birth: 12th April 1986

Address:

Contact Number: 010-3215436

Qualification: Diploma in Accountancy

(graduated in UiTMMerbok, Kedah)

Bachelor of Business Administration

(Hons) Marketing

(graduated in UiTM Shah Alam),

Master of Business Administration (MBA)

(graduated in University of Queensland, Australia).

Skills: 1. The ability to take timely action based on environmental factors at

work.

2. The ability to communicate effectively with fellow team members

and explore ideas and suggestions put forward by the team.

Experiences: She has 5 years working experience as Sales and Marketing Manager

of KFC Holdings before deciding to start up a business in food and

beverage industry.

Role in business: A Chief Executive Officer must be impulsive and any course of action

must be constructed after careful thought and analysis. A CEO must

not only be able to design strategies but also able to execute them in a

manner that enhance the profitability of the business. A CEO also need

to be open-minded to the ideas or strategies put forward by staff

members rather than focusing on strategies that are designed by

himself or herself.

17

CHELYU ONE STOP

MARKETING MANAGER

Name:

Date of birth: 22 May 1990

Address:

Contact Number: 010-683457

Qualification: Bachelor in Art (Hons) in Business

Innovation

Skills: 1. Able to market products effectively.

2. Has a very good communication method.

3. Very good in getting point across.

Experience: Previously worked as marketing manager at Yusuf Taiyoob for 2

years.

Role in business: As a Marketing Manager, the main role in this post is to gather

sufficient and reliable information from the public and current events

to ensure that the service we provide meets their expectation. More

importantly, marketing is an effective way to spread the word about the

outstanding service that we provide. For one day, Chelyu One Stop

will be major in food and beverages industry.

18

CHELYU ONE STOP

FINANCIAL MANAGER

Name:

Date of birth: 25 June 1987

Address:

Contact No. : 013-3210781

Qualification: Bachelor in Accountancy

(graduated in UiTM Shah Alam),

ACCA (graduated in Dublin Business

School, Ireland).

Skills: 1. Very good accountability in doing her job.

2. A person with a broad view of management and corporation.

Experiences: Was an accountant for a very well-known corporate company. She

worked there as an accountant for 2 years before she decided to be a

business partner in this project.

Role in business: As financial manager, the main job in this post is to record everything

about finance of the company. This job also needs high experience of

evaluating and decision making about finance. More important, the

prediction of the future economic, with this ability, we can maintain

our company financial better.

19

CHELYU ONE STOP

PUBLIC RELATION / OPERATIONAL MANAGER

Name:

Date of Birth: 26 May 1989

Address:

Contact No: 017-5182879

Qualification: Bachelor in Business Admin.

(Seoul National University, South Korea)

Certificate III in Hospitality

(Food & Beverage)

(Fiji National University, Malaysia)

Skills: 1. Speaks bilingually

2. Analytical and problem solving

3.Effective communication

4.Strong initiative and leadership

Experience Before joining this venture, I worked in Café Korea as senior chef for 9

months and worked as Operational Manager at L’SON Company for 2

years.

Role in business: As a Public Relation Manager, she needs to aware of customer needs.

She also need to know what customers need and struggle to attract

their attention and convince them to do business with our company.

Learn the basics of direct marketing, from the cost of time to

improving sales conversion rate and form business relationships with

new customers and maintain links with existing customer base.

20

CHELYU ONE STOP

HUMAN RESOURCE MANAGER

Name:

Date of Birth: 22 December 1988

Address:

Contact No: 018-3082736

Qualification: Bachelor of Arts (Honours) Degree

in Accounting and Economics

(University of Kent, Canterbury, UK).

Skills: 1- Able to work well with a range of

people both within and outside of the

organisation.

2- Expert in both HR and commercial

issues and takes a professional approach.

Experiences: Works with Andersen & Co and John Cumming Ross Ltd as Senior

Auditor. After that, she joined Habib Bank Zurich as internal auditor.

Then, Unitar Capital Sdn. Bhd. as Chief Operating and Financial

Manager.

Role in business: As a human resource manager, she needs to ensure that the relationship

between the organisation and staff is managed within a clear and

appropriate framework.

21

CHELYU ONE STOP

Location of Business

22

CHELYU ONE STOP

Advantages of location

We decided to open our kiosk at Sunway Carnival Mall, 3068 Jalan Todak, Pusat

Bandar Seberang Jaya, 13700 Seberang Jaya, Penang. This shopping mall located at the

centre of Seberang Jaya area in Penang and sometimes there was events held which invite

artists and singer. It is located beside Sunway Hotel within the town centre of Seberang Jaya,

a township initiated by the Government to boost the administrative, residential, industrial and

commercial sector of Malaysia’s north region.

First advantage is it was close with our supplier where from Penang. It is easy for

them to deliver the ingredientsto us that we use in preparation for our products. It only takes

less than 1 hours to send the ingredients and really save time as we do not have to wait for a

long time. But, if the supplier could not send the ingredients on specified date and time, we

can take it by ourselves from them.

Another advantage is easy to achieve our target market. Our target market is young

generation who are young adults and teenagers. They are more technology and modern, so

major of them know about Korean food especially female teenagers. This will help our

products to be known entirely in Malaysia. Its location is 5 km to 10 km near to UiTM

Penang, Politeknik Penang, SMK Tun Hussien Onn and Kolej Komuniti Penang where there

are more teenagers. Sunway Carnival Mall also contains over 150 specialty stores and this

will attract more teenagers to come to this shopping mall.

In terms of competition, there is high competitive advantage for our products. Since,

there is no halal Korean food sell at Sunway Carnival Mall and this will help our customers

easier to approach us in buying our Kimbap. If it based on oriental food, we have competitors

in this mall which from Japanese food such as Sushi King, Sakae Sushi, Sushi Tei and Sushi

Zento but all of them are serve as non halal food and not approved by Department of Islamic

Development (JAKIM) (Halal Hub Division). So, it easy to our products to enter the markets.

We believe that this location is the best to operate our business as it have many

advantages besides improved our revenue and increased marketing exposure. Through this

23

CHELYU ONE STOP

strategic location, it easy for us to be the first one to introduce Kimbap in Malaysian version,

halal, healthy and suitable for Malaysian’s taste at Sunway Carnival Mall.

ADMINISTRATION PLAN

Introduction to the Organisation

VISION

Chelyu One Stop to be recognised as a well-knownrestaurant that provide Korean food which

customise with Malaysian taste within 5 years in Malaysia.

MISSION

- To provide halal Korean food at a reasonable and affordable price.

- To introduce Korean cuisine throughout the Malaysia.

- To make tasty and delicious Kimbap among the variety Korean food that had been

sold in Malaysia so it can create impeccable customer satisfaction.

OBJECTIVE

- To sell delicious and remarkable Korean food.

- To provide Korean food that customise with Malaysian taste.

- To have every customer who comes through our doors leave impressed by Chelyu

One Stop’s and excited to come back.

- To consistently provide our customers with impeccable service by demonstrating

warmth, graciousness, efficiency, knowledge, professionalism and integrity in our

work.

SLOGAN

Get some FUN – Fast Unique Nutritious

24

CHELYU ONE STOP

Organisational Chart

Structure Based on Functions

Structure based on functions is a line organizational structure based on functions and it is

suitable for business organizations that emphasize functional specialties to perform tasks.

Activities may be divided into marketing manager, operational manager, financial manager

and human resource manager.

25

CHELYU ONE STOP

Employees and Functions

Employees and functions is a line organizational structure for employees to perform

tasks based on the functions that suitable for the employees to perform tasks. Functions may

be divided into dining and kitchen.

26

OPERATIONAL

DINING

EMPLOYEE1

EMPLOYEE2

KITCHEN

EMPLOYEE3

EMPLOYEE4

CHELYU ONE STOP

List of Administration Personnel

NO. POSITION IN THE COMPANY NO. OF STAFF

1. Chief Executive Officer 1

2. Financial Manager 1

3. Human Resources Manager 1

4. Marketing Manager 1

5. Operational Manager 1

TOTAL 5

27

CHELYU ONE STOP

Schedule of Task and Responsibilities

Position Tasks and Responsibilities

Chief Executive Officer Creating, communicating and implementing the organization's vision, mission, and overall direction.

Leading, guiding, directing, and evaluating the work of other executive leaders depending on the organization's reporting structure.

Formulating and implementing the strategic plan that guides the direction of the business or organization.

Overseeing the complete operation of an organization in accordance with the direction established in the strategic plans.

Evaluating the success of the organization. Maintaining awareness of competitive landscape,

opportunities for expansion, customers, markets, new industry developments and standards.

Representing the organization for civic and professional association responsibilities and activities in the local community, the state and at the national level.

Financial Manager Maintain a documented system of accounting policies and procedures.

Assist in determining the company's proper capital structure.

Manage the preparation of the company's budget. Review the performance of competitors and report on

key issues to management. Engage in benchmarking studies to establish areas of

potential operational improvement. Interpret the company's financial results to

management and recommend improvement activities. Participate in target costing activities to create

products that meeting predetermined price goal.

28

CHELYU ONE STOP

Marketing Manager Plan marketing and branding objectives. Expand product solutions and offerings. Prepare marketing strategies alongside other company

executives and staff. Analyze market trends and recommend changes to

marketing and business development strategies. Design print ads and publications. Gather and analyze customer insight. Engage consumers on social media.

Operational Manager Evaluate and implement sales promotion programs. Improve management and employee relations. Release promotion literature about new products. Develop and maintain corporate image and logos. Manage an organization's reputation with the public in

general and clients. Develop and launch Internet or intranet web pages. Manage communications budgets.

Human Resource Manager Maintains human resource staff by recruiting, selecting, orienting, and training employees.

Prepares employees for assignments by establishing and conducting orientation and training programs.

Ensures planning, monitoring, and appraisal of employee work results.

Maintains the work structure by updating job requirements and job descriptions for all positions.

Maintains management guidelines by preparing, updating, and recommending human resource policies and procedures.

Employees Treating customer with respect and dignity. Prepare the food based on customer wants. Act as cashier for the payment. Maintain cleanliness in food service areas and

throughout the food establishment. Notifying kitchen staff of any food orders or food

shortages. Complying with workplace rules, regulations, policies

and legislation

29

CHELYU ONE STOP

Schedule of Remuneration

Monthly based remuneration

No Position Monthly

Salary

(RM)

EPF,

12%

(RM)

SOCSO,

2.5 %

(RM)

Total Amount

(RM)

6 Employee 1 1,000 120 25 1,145

7 Employee 2 1,000 120 25 1,145

8 Employee 3 1,000 120 25 1,145

9 Employee 4 1,000 120 25 1,145

TOTAL 4580

Yearly based remuneration

No Position Year 1

(RM)

Year 2

(RM)

Year 3

(RM)

6 Employee 1 13,740 14,340 14,940

7 Employee 2 13,740 14,340 14,940

8 Employee 3 13,740 14,340 14,940

9 Employee 4 13,740 14,340 14,940

Total Payroll 54960 57360 59760

Interest on capital for partners

Position Capital

contribution

Interest rate

(%)

Interest on

capital (RM)

Chief Executive Officer 20,000 10 2,000

Marketing Manager 20,000 10 2,000

Financial Manager 20,000 10 2,000

Operational Manager 20,000 10 2,000

Human Resource Manager 20,000 10 2,000

TOTAL 10000

30

CHELYU ONE STOP

List of Office Equipment

Office furniture and fittings

No. Items description Quantity Price per Quantity Total Price

1 Telephone and Fax 1 RM 350.00 RM 350.00

2 Table 5 RM 200.00 RM 1000.00

3 Meeting table 1 RM 250.00 RM 250.00

4 Chair 5 RM 70.00 RM 350.00

5 Cabinet 2 RM 250.00 RM 500.00

6 Air conditioner 1 RM 1260.00 RM 1260.00

TOTAL RM 3710.00

Stationeries

No. Items description Quantity Price per Quantity Total Price

1 Double A A4 paper (500’s) 3 RM 12.50 RM 37.50

2 Faber Castell ballpoint pen 2 sets RM 5.00 RM 10.00

3 Account book 5 RM 3.00 RM 15.00

4 Stamp pad 3 RM 5.00 RM 15.00

5 Casio scientific calculator 2 RM 40.00 RM 80.00

6 Cheque book 2 RM 32.50 RM 65.00

7 Envelop 1 set RM 4.00 RM 4.00

8 Ring file 3 RM 6.00 RM 18.00

9 Canon ink cartridge 2 RM 50.00 RM 100.00

TOTAL RM 344.50

31

CHELYU ONE STOP

Administration Budget

ItemsFixed Assets

(RM)

Monthly Expenses

(RM)

Total

(RM)

Interest on capital 20,000.00 20,000.00

Renovation 1000.00 1000.00

Furniture & Fittings

Desktop computer 3800.00 3800.00

Telephone and fax 350.00 350.00

Table 260.00 260.00

Chair 210.00 210.00

Cabinet 500.00 500.00

Air conditioner 1260.00 1260.00

SUB TOTAL 6779.00

Utilities

Water 50.00 50.00

Electricity 80.00 80.00

Telephone bill 50.00 50.00

Internet 130.00 130.00

SUB TOTAL 310.00

32

CHELYU ONE STOP

Stationeries

Double A A4 paper (500’s) 37.50 37.50

Faber castel ballpoint pen 10.00 10.00

Account book 15.00 15.00

Stamp pad 15.00 15.00

Casio scientific calculator 80.00 80.00

Cheque book 65.00 65.00

Envelop 4.00 4.00

Ring file 18.00 18.00

Canon ink cartridge 100.00 100.00

SUB TOTAL 344.50

Other Expenditure

Business registration 75.00 75.00

License 240.00 240.00

SUB TOTAL 315.00

TOTAL 28,748.50

33

CHELYU ONE STOP

MARKETING PLAN

Marketing Objectives

In Chelyu One Stop, we want to introduce to the market our product named Kimbap,

which we innovate the original recipe to better suit the taste of Malaysian. Besides, we want

to make an estimation on the acceptance of our product in the existing market and forecast

sales.

There are a few ingredients that we use in making the Kimbap. Basically, Kimbap is a

seaweed rice roll made of kim (a sheet of dried seaweed) and bap (rice). From there, variety

types of filling can be found in the Kimbap including carrots, cucumbers, eggs, sausages,

crab sticks, tuna. As our vision is to customize Malaysian taste with Korean taste, we

innovate the original recipe with Malaysian food. For example, Rendang or Sambal Bilis is

put in the Kimbap which act as a substitute of tuna.

As everyone may have known, the halal issue is a matter that is taken seriously by all

religions in Malaysia, not only the Muslims. When a food store is able to gain halal certificate

from Jabatan Kemajuan Islam Malaysia (JAKIM), it is mean that all the ingredients used

food making process is considered halal by JAKIM and the store is clean. When our customer

saw our Halal Certificate, especially the Muslims, they won’t be suspicious on the safeness

and cleanliness of our product.

Kimbap is serve as snacks that can be eaten at any time and any occasions like, for

example is during picnic or birthday party. It is because Kimbap usually serve in a large

quantity so it can be shared among family members or friends. For this kind of occasion, we

also take order for a large quantity of Kimbap where the order must be made three days

earlier.

34

CHELYU ONE STOP

Product Description:-

Ala-carte

RM 7.00

Fillings:

Tuna/Rendang, Sambal Bilis, Cucumber, Carrot, Sausages,

Crab sticks, Eggs

Add-on: Chicken floss (RM 1.00)

35

CHELYU ONE STOP

Target Market

Target market can be identified as a group of customers that have needs and wants

that can be satisfied by products and services supplied by the business.

This is exactly why we decided to start up our store at foodcourt of Sunway Carnival

Mall. This is because, it was located at the center of the Seberang Jaya area in Penang. The

population people at Seberang Jaya are 400,000 people who include all age. This mall usually

will invite some artist for entertainment purposes. In addition, the public universities also

usually will take this well-known shopping area to share information to the pre-university

students. Therefore, it will be easy for our target market to reach us.

For target market, we are focusing on selling our Kimbap to individual customers. We

have identified several types of customers in the market which are young generation and

adult generation. We minored on focusing to adult generation because adult have less interest

in eating Kimbap since it just normal Korean food.

Basically, we are aiming at major group which is young generation who are teenagers

and young adults that like Korean Pop (K-pop) especially female. This is because they are

more knowledgeable about Korean culture and the influences of K-pop. As our Kimbap is

unique and special because we specialize to match it with Malaysian taste, teenagers

ultimately want this kind of Kimbap since it never been exist or serve at any Korean

restaurant.

Through this young generation, our Malaysian Kimbap will be known to other district

since they are most likely to use Social Network System as a medium in sharing information.

For example, they will upload picture of our Kimbap on Instagram, add to their moments in

Wechat, status in Facebook and Twitter. Furthermore, technology have more influence on

young generation and this will help us to achieve our target market.

36

CHELYU ONE STOP

Market Size

Market size is a total potential purchase that is expected from the target market.

Estimation of market size required information regarding the particular market that the

business intends to enter. The potential purchase includes purchase of the competitor within

the same market.

Sunway Carnival Mall is a stylish 4-storey shopping mall strategically located within

the town center of Seberang Jaya, a well-integrated township initiated by the Government. As

the second largest shopping complex in mainland Penang, Sunway Carnival Mall proves a

highly convenient stop to fulfil Malaysian wants and needs.

We consider that there is 80 000 total population of people in Seberang Jaya. Our

business has identified our target market that is mainly oriental food lovers. Therefore, we

only target people from those in the group of kids, teenagers, young adults and adults and not

include the elders and infants. After deducting the elders and infants, our target market has

been decrease to 48 000 only.

After all the calculations, we estimate that 12 751 from 48 000 are oriental food

lovers. From 12 751, we target around 10% will come to our place. Thus, other competitors

will conquer the balance of the population.

37

CHELYU ONE STOP

Estimations:

Estimation of people in Seberang Jaya is 48 000 (not include elders and infants).

Population based on demographic segmentation:

Age range

(years old)

Percentage

(%)People

Adults 30 – 39 27.07 12 994

Young adults 20 – 29 33.86 16 253

Teenagers 13 – 19 19.23 9 230

Kids 5 - 12 19.84 9 523

TOTAL 100 48 000

Population based on psychographic segmentation (visitors of the mall): Figure 1

Total of peopleVisitor

(%)No. of visitors

Adults 12 994 60 7 796

Young adults 16 253 70 11 377

Teenagers 9 230 65 6 000

Kids 9 523 20 1 905

TOTAL 48 000 27 078

38

CHELYU ONE STOP

Population based on psychographic segmentation (oriental food lovers): Figure 2

PREFER NOT PREFER TOTAL

% people % people % People

Adults 30 2 339 70 5 457 100 7 796

Young adults 60 6 826 40 4 551 100 11 377

Teenagers 55 3 300 45 2 700 100 6 000

Kids 15 286 85 1 619 100 1 905

TOTAL 12 751 14 327 27 078

Market Segmentation

MARKET SEGMENTATION VARIABLE/BASES

Geographic - Seberang Jaya

- Permatang Pauh

- Butterworth

Demograhic

- Age - Adults

- Young adults

- Teenagers

- Kids

Psychographic

- Lifestyle - Oriental food lover

39

CHELYU ONE STOP

40

Adults Young Adults Teenagers Kids0

10

20

30

40

50

60

70

80

90

Figure 2

PreferNot Prefer

Perc

enta

ge (%

)

Non-market, 20,922

Adults, 7,796

Young Adults, 11,377

Teenagers, 6,000

Kids, 1,905

Figure 1

Target population = 48,000

CHELYU ONE STOP

Market Share

Name of CompetitorsBefore Entering The Market

(month)

After Entering The Market

(month)

Sales (RM) % Sales (RM) %

Sushi King 34,000 34 30,000 30

Tei Sushi 32,000 32 30,000 30

Sakae Sushi 18,000 18 15,000 15

Zento Sushi 16,000 16 15,000 15

Chelyu One Stop 0 0 10,000 10

TOTAL 100,000 100 100,000 100

Before Chelyu One Stop enters the market, the market shares for the oriental food

business are split between four competitors which are Sushi King, Tei Sushi, Sakae Sushi and

Zento Sushi. Each of them has the market share of 34%, 32%, 18% and 16% respectively.

We estimate that the total sales of the market share in one month is RM100,000. Sushi King

has the highest sales of RM34,000 per month as it is the earliest oriental food business

opened at Sunway Carnival Mall followed by Tei Sushi (RM32,000), Sakae Sushi

(RM18,000) and Zento Sushi (RM16,000).

However, after Chelyu One Stop enter the market, the market share for the oriental

food business at the target market has changed. Chelyu One Stop manages to acquire 10% of

the market share leaving its competitors with the share of 30%, 30%, 15% and 15%

respectively. The estimation of total sales per month is still RM100,000. Sushi King, Tei

Sushi, Sakae Sushi and Zento Sushi has total sales of RM30,000, RM30,000, RM15,000 and

RM15,000 per month respectively while Chelyu One Stop acquire total sales of RM10,000

per month. The initial stage, of course Chelyu One Stop could not manage to beat its

competitors share but after a while, we are confident that we can acquire more of the market

share.

41

CHELYU ONE STOP

Competitors

At our location, Chelyu One Stop has some competitors which are the same business

like us. The major competitors in Korean cuisine which is Sakae Sushi, Sushi Zento, Sushi

Tei and also Sushi King. We look competitors as an incentive to improve our company to be

good in providing the delicious Korean snack to customer. Chelyu One Stop also takes the

competitors as healthy challenge. It just wants to make a variety in market competitors

especially at Seberang Jaya, Seberang Perai Tengah. Therefore, customer can also have many

choices to meet their preferences. At the same time, Chelyu One Stop will also provide halal

and good quality products to meet their expectations and satisfying their taste.

Competitors list

COMPETITOR STRENGTH WEAKNESS

- It is already well

known.

- Easy to make order.

-Non-halal certified

restaurant.

- The price is slightly

expensive.

- Charge GST

-It is already well known

- Quick service restaurant

concept.

- Providing cosy and

hygienic environment.

- Non-halal certified

restaurant.

- Charge GST

- It is already well known.

- Served quality and

premium Japanese dishes at

an affordable price.

- Not consider as halal

restaurant.

- Serve alcohol in their

restaurant.

42

CHELYU ONE STOP

- Offering a wide variety of

selections in their menu.

- Charge GST

- It is already well known.

- Have attantive service.

- Giving as authentic

ingredients as possible to

their customer.

Non-halal restaurant.

- Charge GST

Strength and weakness

STRENGTH WEAKNESS

We provide halal Korean food to our

customer with affordable price.

Since we are a new company, we might not

have many experiences like our competitors.

We sell Korean food or snack that suitable

with Malaysian taste. Customer can choose

the ingredients that they wants in the

kimbap.

We did not have any loyalty customer yet.

We also provide quick service for our

customer. We already serve an already

making kimbap that they can buy.

We are not well known to our target market.

No GST charged on the customer.

Differences and similarities

43

CHELYU ONE STOP

DIFFERENCES SIMILARITIES

No GST charged on our customer. We provide good quality services to all our

customer.

We provide halal and healthy food to our

customer with affordable price.

We sell oriental food.

We provide Korean food that suitable with

Malaysian taste.

We provide cosy and hygienic environment.

Strategy to overcome our competitors

Using halal ingredients in our food.

Sell our products with affordable price so everybody can taste it.

Provides uniqes and nutritiuos ingredients that suitable with malaysian taste.

Provides a creative and convenience packaging that can attract customer.

Sales ForecastSales Forecast for Chelyu One Stop

Year 1

44

CHELYU ONE STOP

MonthAverage 80 unit per day

(unit/RM7.00)Notes

January RM10,500 50 unit per day , just start the business

February RM16,80080 unit per day, Chinese New Year’s

festival

March RM21,000 -

April RM14,700 -

May RM21,000 -

June RM14,700 -

July RM21,000 -

August RM21,000 -

September RM14,700 -

October RM21,000 -

November RM14,700 -

December RM24,150115 unit per day, Christmas Day and

school holiday

TOTAL 0

Total sales for year 2015: = RM 215,250.00 (year 1)

Total sales for year 2016: increase 5% =RM 226,013.00 (year 2)

Total sales for year 2017: increase 10% =RM 248,614.00 (year 3)

Marketing Strategy

45

CHELYU ONE STOP

1. Pricing strategy

For Chelyu One Stop, the suitable price strategy that can be used in selling this new

product to the market is penetration pricing. This is because we will offer the best price for

our consumers so that everybody can afford to buy this new product produce by Chelyu One

Stop.

From the beginning of the product is released, the price of our new product will

charges a relatively low price as it is a way to reach our market. As our competitor like Sakae

Sushi, Zento Sushi and Sushi King are charge at high price for their product. Through this

pricing, it really give benefits to us since our competitor produce sushi which same kind like

our product which Kimbap. As a conclusion we have decided to set the product price RM7.00

per meal.

2. Promotion strategy

46

CHELYU ONE STOP

We started our promotion a week before the launching of our first outlet in Sunway

Carnival Mall. Firstly, we hang up our sign board in front of our shop to show our existence

in the mall. We also hang up banners in a few places such as in front of UiTM Penang, the

parking lot of Sunway Carnival Mall, the housing area in Seberang Jaya, Permatang Pauh and

also Butterworth. We used banners to announce the citizen about our shop that is soon to be

opened in the food court of Sunway Carnival Mall.

On the day of the launch, we give out brochures to shoppers who came to Sunway

Carnival Mall while explaining about our product to those who showed an interest in

purchasing it. We explained to them about the ingredients we used in making the Kimbap, the

variety of fillings put in the Kimbap and also the price range for ala-carte menu and also add-

on course.

Aside from distributing brochures, we also provided samples for the first-timers to

have a taste on the uniqueness of our Kimbap. As for those who already knew how Kimbap

taste like, we provide Kimbap that include Rendang or Sambal Bilis as the fillings so that

they can differentiate our Kimbap from the other Kimbap that they usually tasted. We also

want to store some confidence in our customer so that they won’t think that it is a waste of

money to be spent on Kimbap made by us.

Besides, we have prepared business cards to be given to our customer for every

purchase made by them. The business cards contain information such as our contact number

and also e-mail address. By having our business card, it will make ordering becomes much

easier to them in the case of when they wanted to order in large quantity for any kind of

occasions. We also want to encourage our customer to call or e-mail us for any complaints or

improvements that they think necessary for the development of our business in the future.

SIGNBOARD

47

CHELYU ONE STOP

BANNER

BUSINESS CARD

48

CHELYU ONE STOP

SAMPLE

BROCHURE

49

CHELYU ONE STOP

50

CHELYU ONE STOP

Marketing budget

Item Fixed Assets Expenses

(RM)

Monthly Expenses

(RM)

Other Expenses(RM)

Amount(RM)

Signboard 988.00 988.00

Banner[5ft x 2ft](RM40 x 3)

120.00 120.00

Business card(RM0.16 x 100 pcs)

16.00(every 3 months)

16.00

Brochure(RM0.20 x 200pcs)

40.00 40.00

Total 1108.00

51

CHELYU ONE STOP

OPERATIONS PLAN

Introduction

Operation plan is one of the most important elements in the business. It is the process

of planning strategic goals and objectives. It present highly detailed information specifically

to direct people to perform the day-to-day tasks required in running the organization.

Organisation management and staff should frequently refer to operational plan in carrying out

their everyday work. Operation strategy will make our business more effective and efficient

to achieve good services and satisfy customer’s needs.

Good management in the operation process is important to make sure the business is

stable. The operation of business has to plan, prepare and control all the transaction of the

business. The operational plan provides the what, who, when and how much:

What – the strategies and tasks that must be undertaken

Who – the persons who have responsibility of each of the strategies/tasks

When – the timeliness in which strategies/tasks must be completed

How much – the amount of financial resources provided to complete each

strategy/tasks

Process planning

52

CHELYU ONE STOP

Flow chart of process of making Kimbap

Position the seaweed on top of the bamboo mat.

Spread a layer of rice on top of the seaweed.

Arrange the fillings on top of the rice.

Roll the bamboo mat up and over the fillings.

Keep rolling and releasing the mat until form a compact cylinder.

Cut into bite size piece.

Serve.

Operation Layout

53

CHELYU ONE STOP

54

Washing & Cutting Area Refrigerator& Freezer

Coo

king

A

rea

Prep

arin

g A

rea

Cash RegisterCounter

Kitchen

Front

6 feet

6 feet

CHELYU ONE STOP

Production planning

Capacity planning refers to the amount of output that can be produced within a

specified time. For daily production, we had limit our production to 80 units only per day. To

produce 1 units of Kimbap it take 10 minutes. We also offer chicken floss for the customer as

an add-on to their Kimbap.

Material

55

Average sales forecast per month = RM 16,800.00Price per unit = RM 7.00Number of output per month = RM 16,800.00

RM 7.00 = 2,400 unit

If the number of working days per month is 30 days.The amount of output to be produced per day is: = 2,400 units

30 days = 80 units per day

CHELYU ONE STOP

ItemPrice per unit of

Kimbap (RM)

Sumo Calrose rice 0.03

Taokeinoi Seaweed Big Bang Classic (60g) 0.72

Carrot 0.03

Cucumber 0.03

Qplus Medium Farm Fresh eggs (15 pcs) 0.01

LP crab filament sticks (250 g) 0.15

Farm’s Best Chicken Frankfurter (850 g) 0.27

Buruh cooking oil 0.01

Gula Prai coarse grain sugar 0.01

Tesco Everyday Value refined salt 0.01

Rendang ayam 0.19

Chicken floss 0.16

Tuna mayonnaise 0.19

Packaging 0.06

Wooden chopstick 0.10

TOTAL 1.97

Cost per Unit :

Total Material Cost = RM 4309.46

Unit Produce = 2,314 units

Cost per unit = RM 1.97

Selling price per unit = RM7.00

56

CHELYU ONE STOP

Material Planning

Description Quantity Price

Supplier: Tesco Extra Seberang Jaya

Sumo Calrose rice 10 kg RM 65.98

Taokeinoi Seaweed Big Bang Classic (60g) 180 packets RM 1674.00

Carrot 4 kg RM 66.00

Cucumber 4 kg RM 66.00

Qplus Medium Farm Fresh eggs (15 pcs) 3 cartons RM 17.55

LP crab filament sticks (250 g) 120 packets RM 346.80

Farm’s Best Chicken Frankfurter (850 g) 60 packets RM 635.40

Buruh cooking oil 3 kg RM 9.00

Gula Prai coarse grain sugar 1 kg RM 2.84

Tesco Everyday Value refined salt 1 kg RM 0.89

Plastic packaging 1500 pcs RM 150

Wooden Chopstick 300 pcs RM30

Supplier: Salmah Catering

Rendang ayam 15 kg RM 450.00

Chicken floss 15 kg RM 375.00

Tuna mayonnaise 15 kg RM 450.00

TOTAL RM 4339.46

57

CHELYU ONE STOP

Machines and Equipment planning

EQUIPMENT

Items Quantity Price Per Unit

(RM)

Total

(RM)

1. Rice cooker 1 399.00 399.00

2. Freezer 1 559.00 559.00

3. Punch card 1 368.00 368.00

4. Cash register 1 1150.00 1150.00

Total 2476.00

FIXTURES AND FITTINGS

Items Quantity Price per unit

(RM)

Total

(RM)

1. Desk for employees 1 239.00 239.00

2. Chairs for employees 4 35.00 140.00

3. Cabinet (storage) 1 450.00 450.00

Total 829.00

58

CHELYU ONE STOP

KITCHEN APPLIANCES

Items Quantity Price per unit

(RM)

Total

(RM)

1. Frying pan 2 30.00 60.00

2. Microwave 1 890.00 890.00

3. Cooking stove 1 100.00 100.00

4. Ladle 5 15.00 75.00

5. Spoons and forks 1 set 15.00 15.00

6. Knives 3 7.00 21.00

Total 1161.00

59

CHELYU ONE STOP

Manpower planning

Manpower planning is one of the key functions that strive to manage and maintain the

good will of a business while giving due importance to the human element than that of

material elements. It is of great significance for various reasons necessitating the process. At

the same time, it contributes significantly to the achievement of organizational objectives by

avoiding overstaffing and understaffing.

Planned rate of production per day in making Kimbap is based on our target market

who went to Sunway Carnival Mall, so we estimated to produce 80 units of Kimbap per day.

Estimated time in cooks and preparation for all the ingredients is 1 hour. It short the time in

making the Kimbap from customer’s order. Standard time for a worker to produce one unit of

Kimbap is 10 minutes. Since, operation starts from 11.30 am to 9.30 pm, the working hours

for workers is 10 hours. The rest time for workers is 2 hours for 2 shifts which each shift is 1

hour and 30 minutes. Therefore, workers productive hours is 8 hours (10 hours – 2 hours).

According to calculation in determine number of workers required, we need to hire 2 workers

in making the Kimbap. So, we having one worker at kitchen for one shift.

60

Number of worker = Planned rate of Production per day X Worker standard

required Worker Productive Time per day production time / unit

Number of worker required = 80 units X 10 minutes/units

(8 x 60 minutes)

= 80 units X 10 minutes/units

480 minutes

=1.67 = 2 workers

CHELYU ONE STOP

Overheads requirement

Overhead requirement that Chelyu One Stop needs is electricity, waters, telephones

and WIFI. Electricity is very important to the operation of Chelyu One Stop because it will be

operated from 10.30 am until 10.00 pm. It will be the same as water expenses as water is

important elements in washing the ingredients. Therefore, it is important for the managers to

calculate the estimate amount of all the overhead incurred.

Business and Operations Hours

Chelyu One Stop will open everyday as we follow the schedule of Sunway Carnival

Mall. Operating hours of the mall is from 10.30 am to 10.30 pm but our business is open

from 11.30 am to 9.30 pm. However, the workers need to be there from 10.30 am until 10.00

pm for the purpose of preparing and cleaning the place.

We provide 2 hours rest for the workers where the first one hour is for the first rest

and another hour is for another rest. It is up to the workers when they want to use their rest

time as long as it is not straight 2 hours. Besides that, we have two shift. The first shift is

from 10.30 am to 7.30 pm and the next shift is from 1.00 pm to 10.00 pm.

Operation Hour

Everyday : 10.30 am – 10.00 pm

Business Hour

Everyday : 11.30 am – 9.30 pm

61

CHELYU ONE STOP

License, Permits and Regulations required

Chelyu One Stop has to get licenses from the related bodies and authority in order to

run the business smoothly. The licenses that are required are:

1. Signboard license from MPSP

2. License for outdoor advertising from MPSP

3. Typhoid injection for the workers

62

CHELYU ONE STOP

Operations Budget

ITEMS FIXED ASSETS

(RM)

MONTHLY EXPENSES

(RM)

OTHER EXPENSES

(RM)

Equipment1. Rice Cooker2. Freezer3. Punch card4. Cash register

399.00559.00368.001150.00

Fixtures and fittings1. Desk for employees2. Chairs for employees3. Cabinets (storage)

239.00140.00450.00

Kitchen Appliances1. Frying pan2. Microwave3. Cooking stove4. Ladle5. Spoons and fork6. Knives

60.00890.00100.0075.0015.0021.00

Raw Material 4339.46

Wages + EPF + SOCSO + Allowance 4580.00

Utilities1. Electricity bill2. Water bill

150.00100.00

Shop renovation 1000.00

Rent 1764.00

TOTAL 5466.00 1764.00 -

63

CHELYU ONE STOP

Implementation Schedule

Activities Deadlines Durations

Incorporation of business January – April 2014 4 Months

Application of permits and license

January – April 2014 4 Months

Searching for business May – June 2014 2 Months

Renovation of premise July 2014 2 weeks

Setting Fixtures and fittings

July 2014 5 days

Recruitment of labour August – October 2014 3 Months

Procurement of stocks and raw materials

November – December 2014

2 Months

Final Checklist December 2014 1 day

Grand Opening January 2015

64

CHELYU ONE STOP

FINANCIAL PLAN

Project Implementation CostCHELYU ONE STOP

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing F. AssetsLand & BuildingRenovation 1,000 1,000Furnitures and Fittings 6,779 6,779

Signboard 988 988Banner 120 120

Equipment 2,476 2,476Fixtures and Fittings 829 829Kitchen Appliances 1,161 1,161Renovation 1,000 1,000Working Capital 1 monthsAdministrative 310 310Marketing - -Operations 10,933 10,933Pre-Operations & Other Expenditure 716 716

TOTAL 26,312 26,312

Source of FinanceName Equity Contribution

RM 20,000

RM 20,000

RM 20,000

RM 20,000

RM 20,000

TOTAL SOURCE OF FINANCE 0

65

CHELYU ONE STOP

Pro Forma Cash Flow Statement

CHELYU ONE STOPPRO FORMA CASH FLOW STATEMENT

MONTH Pre-Operations 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL

YR 1 YEAR 2 YEAR 3

CASH INFLOWCapital (Cash) 26,312 26,312

LoanCash Sales 10,500 16,800 21,000 14,700 21,000 14,700 21,000 21,000 14,700 21,000 14,700 24,150 215,250 226,013 248,614Collection of Accounts Receivable

TOTAL CASH INFLOW 26,312 10,500 16,800 21,000 14,700 21,000 14,700 21,000 21,000 14,700 21,000 14,700 24,150 241,562 226,013 248,614

CASH OUTFLOWAdministrative ExpenditureUtilities 310 310 310 310 310 310 310 310 310 310 310 310 3,720 3,720 3,720

Marketing Expenditure

Operations ExpenditureCash PurchasePayment of Account Payable 4,339 4,339 4,339 4,339 4,339 4,339 4,339 4,339 4,339 4,339 4,339 4,339 52,068 53,109 54,172Salaries, EPF & SOCSO 4,580 4,580 4,580 4,580 4,580 4,580 4,580 4,580 4,580 4,580 4,580 4,580 54,960 54,960 54,960Utilities 250 250 250 250 250 250 250 250 250 250 250 250 3,000 3,000 3,000Rent 1,764 1,764 1,764 1,764 1,764 1,764 1,764 1,764 1,764 1,764 1,764 1,764 21,168 21,168 21,168

Other Expenditure 401 401 401 401

66

CHELYU ONE STOP

Pre-OperationsBusiness Registration & Licences 315 315

Fixed AssetsPurchase of Fixed Assets - Others 14,353 14,353TOTAL CASH OUTFLOW 14,668 11,644 11,243 11,243 11,243 11,243 11,243 11,243 11,243 11,243 11,243 11,243 11,243 149,985 136,358 137,421

CASH SURPLUS (DEFICIT) 11,644 (1144) 5,557 9,757 3,457 9,757 3,457 9,757 9,757 3,457 9,757 3,457 12,907 91,577 89,655 111,193BEGINNING CASH BALANCE 11,644 10,500 16,057 25,814 29,271 30,028 42,485 52,242 61,999 65,456 75,213 78,670 91,577 181,232

ENDING CASH BALANCE 11,644 10,500 16,057 25,814 29,271 30,028 42,485 52,242 61,999 65,456 75,213 78,670 91,577 91,577 181,232 292,425

67

CHELYU ONE STOP

Pro Forma Income Statement

CHELYU ONE STOPPRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3Sales 215,250 226,013 248,614Less: Cost of SalesPurchases 52,068 53,109 54,172

Gross Profit 163,182 172,904 194,442

Less: EnpenditureAdministrative Expenditure 3,720 3,720 3,720

Marketing Expenditure - - -

Other Expenditure 401 401 401Business Registration & Licences 315

Depreciation of Fixed Assets 2,671 2,671 2,671

Operations Expenditure 79,128 79,128 79,128

Total Expenditure 86,235 85,920 85,920Net Profit Before Tax 76,947 86,984 108,523

Tax 0 0 0Net Profit After Tax 76,947 86,984 108,523Accumulated Net Profit 76,947 163,931 272,454

68

CHELYU ONE STOP

Pro Forma Balance Sheet

CHELYU ONE STOPPRO-FORMA BALANCE SHEET

Year 1 Year 2 Year 3ASSETS

Non-Current Assets (Book Value)Renovation 900 800 700Furnitures and Fittings 5,423 4,067 2,712

Signboard 790 593 395Banner 96 72 48

Equipment 1,981 1,486 990Fixtures and Fittings 663 497 332Kitchen Appliances 929 697 464Renovation 900 800 700

11,682 9,012 6,341

Current AssetsCash Balance 91,577 181,232 292,425

TOTAL ASSETS 103,259 190,244 298,766

Owners' EquityCapital 26,312 26,312 26,312Accumulated Profit 76,947 163,931 272,454

TOTAL EQUITY & LIABILITIES 103,259 190,244 298,766

69

CHELYU ONE STOP

Pro Forma Financial Analysis

1 2 3 4 5 6 7 8 9 10 11 120

5000

10000

15000

20000

25000

30000

Chelyu One Stop

cash inflow cash outflow

70

CHELYU ONE STOP

CONCLUSION

In a conclusion, we are hoping that we can change people’s perception about kimbap.

This is because our product is an innovation of the original recipe with the addition of

Malaysian taste which make our kimbap a lot different to the original one. As for the original

kimbap, we used tuna as the main flavour to the kimbap. As for the new kimbap, we offer

additional flavour to our customer which we include ‘Rendang’ and ‘Sambal Bilis’ in making

of Kimbap.

Besides that, we will also make sure to satisfy our customer on how the packaging of

the products were done by us and also the flavouring taste from kimbap made by us. The

advertisement we made on this new product will enable us to compete with other sushi

restaurant in Malaysia in terms of price, quality and also safeness of product.

Therefore, we hope that our Kimbap will match and suit with Malaysian taste plus the

Kimbap will be well received and not easily forgotten through its special and unique

ingredients. We believe that our Kimbap will become the most favorable Korean food in

Malaysia and internationally in future.

71

CHELYU ONE STOP

APPENDICES

Cutlery and Kitchen Appliances

72

CHELYU ONE STOP

Our Product

73

CHELYU ONE STOP

Form 1

74

CHELYU ONE STOP

Form 2(a)

75

CHELYU ONE STOP

Form 2(b)

76

CHELYU ONE STOP

Form 3(a)

77

CHELYU ONE STOP

Form 3(b)

78

CHELYU ONE STOP

Form 3(c)

79

ENT300 Assignment (Chelyu One Stop)

Education