JERUK MADU TIP TOP ENTERPRISE 1 | Page
May 11, 2015
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1.0 NAME OF COMPANY
The name of this company is JERUK MADU TIP TOP is the official sales and marketing for the
high quality and the most reliable pickles among Malaysia market. The significance for the name
of JERUK MADU TIP TOP as our company name is, Jeruk Madu represent the product that we
sell. This is because to make people easy to recognise our company and easy to remember.
Tip Top is symbolized of high quality. We are believed that quality is the most important aspect
in our company and for sure quality is more important than quantity. We want our potential
customers to satisfy with our product and can be our loyal customers.
1.1 NATURE OF BUSINESS
JERUK MADU TIP TOP is under food sector and the reason why we choose this sector as our
main business is because we believe Malaysia has the capacity and potential to become a
market leader in this sector.
1.2 INDUSTRY BUSINESS
In Malaysia, this sector accounts for about 10% of Malaysia manufacturing output. Processed
foods are exported to 80 countries, with an annual export of more than RM5 billion (USD 1.3
billion) which amounts to two-thirds of the total exports of over RM10 billion. Although the export
performance of this sector has doubled over the last ten years, Malaysia continues to be a net
importer of food products with annual imports of more than RM12 billion (USD3.2 billion). As the
food processing industry plays a key role in the economy, government support will continue to
encourage and nurture operators with the aim of increasing exports, replacing imports and
adding value to product. The Industrial Production Index in Bank Negara June 2007 statistical
bulletin showed an increase of 16.2% in production of the food manufacturing industry for the
first quarter of 2007 (compared to the previous corresponding period). The growth of the
manufacturing sector in general, is expected to continue to be export led with the share of
resource-based exports anticipated leading to increasing consumption of imported food and
beverages from western countries. Today, Malaysia provides a significant pool of active
consumers who will continue to modernist their eating habits, leading to increasing consumption
of imported food and beverages.
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1.3 LOCATION OF BUSINESS
Our shop is located at whereas our office is at . It is next to HSBC Bank, Home-Mart, Tesco
Hypermarket and McDonalds. The reason why we choose this location is because it is strategic
and has easy accessibility and well connected via linked to major highways such as KL-
Seremban Highway, AMJ Expressway and Ayer Keroh Expressway. Moreover, investor in part
of Melaka Tengah New Golden Triangle is a thriving market of Bandar Cheng can expect a
ready market of high growing population residents with cash to spend in this area. With our shop
lot facing the highway, we stand to gain maximum exposure and publicity. Also, sufficient
parking space and space road for loading goods and entrance giving advantage to us in doing
the business daily either in management or sales perspective.
1.4 DATE OF BUSINESS COMMENCEMENT
The date of our business commencement is on 27th January 2012 and the reason why we
cannot start in 1st January is because the arising of some disputes in registration process of our
business.
1.5 FACTOR SELECTING FRUIT PICKLES BASED BUSINESS
Firstly we are inspired by the success of bumiputra entrepreneur who is Haji Ali who is the men
behind of Jeruk Madu in Penang. Moreover, we want to encourage ex-students who hold
Diploma or Degree from High Education in our country to become entrepreneur and not just
depend in choosing job in public or private sector. Since fruit pickles are popular commonly
among Malaysians and are suitable for every level of community and age so, we do not have to
worry about target market and potential customer. Besides that, we want to change perception
of Malaysian about bad effect of consuming fruit pickles too much. Some said that consuming
fruit pickles too much can lead to cough, cancer and the condition of asthma patient can be
worsen. So, in order to prevent this, we are using preservatives in making fruit pickles is apple
cider which gives no side effects to our consumer.
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1.6 FUTURE PROSPECT OF THE BUSINESS
Our expectations for this Jeruk based company for the coming 10 years is that we have stable
and strong management in the company that can generate more profit by not ignoring our
quality. All this can be achieved by opening lots of franchise firstly in Malaysia and next Asia
Pacific market. We also export our product to the most potential Asia Pacific country as such
Indonesia, Thailand, China, Japan to be our global customer because we believe that if all this
been realize we can make from 30%-65% annual return on our investment with the right
location.
We will also introduce lots of new products that will open the eye of Malaysian and the world. We
plan to produce our beverage product line and use the Jeruk as the topping. This 10 years plan
will generate more income for us and also make Malaysia well known throughout the world and
make world believe that Malaysian able to be the best in what they do.
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1.7 BUSINESS LOGO
Company Names:
“ TIP TOP”
Explanation:
2. Tip Top - It’s means new and different. Our company is the best of seller at the
Southern State in Malaysia.
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Logo Explanation:
Oval Shape
The oval shape is the symbols of our company who are allowing all kind of our customer to taste
our wonderful product. Which means that our product is affordable compare to others Pickels
business company and can buy anywhere at Malaysia state.
Exclamation Mark
The exclamation mark symbol represent our product in the high rate og quality and we sure to
give best satisfaction to our lovely customers until they cannot comment anything about our
product.
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Colour Explanation
Green
The green colour is the symbols of our main product which mean we certainly use nature of
fruits.
Yellow
Yellow represents the elegant and unique of our product which may bring satisfaction to
customers when buying our product.
Red
Of course, red colours is the symbols of us which mean the strength of us and our product to be
market at the southern state in Malaysia
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1.8 THE PURPOSE OF PREPARING BUSINESS PLAN
A business plan is written document that serves as a blueprint and guide for a proposed
business project that one intends to undertake. There are several purposes in preparing
business plan. Below are the lists of purposes that become the reason why we do the business
plan.
To Allow All Our Team Members To Think In Most Critical And Pratical Way Of The
Business That We Had Chosen Which Is Partnership.
By making the business plan, we can view all the aspect in the most detail manner. In starting
the business, we cannot deny the important of aspects such as finance, marketing,
administrative, operational, etc that relevant in the establishement of a business. In JERUK
MADU we use this business plan to carefuland examine all the details starting from basic things
for example, marketing. We will identified from the beginning who is our target customers, where
is the place that most suitable to market our product etc. Thus it helps us in doing a good
marketing process and showed that an pickles product is a marketable product.
In the business plan each of the aspect mention above were studies in detail way. Thus, this
allowed us to get good understanding about the particular business. Then we can see in a clear
way what steps and actions that we must take the business become realistic and pratical. Not
just information that useless for the strategic plan for the business.
Guidelines for Managing The Business
As been mention above, business plan consists of theory part of each aspect that we need to
master in order to make the venture is profitable. In making the plan become real, plan and
strategies are needed as guideline in making any decision that can affect the business
development from time to time. In JERUK MADU, we see the business plan as primary resource
for us in doing the entire task that occurs in our company.
To Allocate Business Resources Effectively
As a new business or venture, a financial matter is very crucial to be handling in most effective
way. All the resources is quite limited since we a new in the industry and lots of money are
needed in our effort to become a establish partnership in the competitive industry. The business
plan allowed us to make a clear an effective plan on how we will spend our resources in the
most effective manner. This is important to avoid any wasteful of resources such as fixed asset
that we owned is allocate in effective manner.
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1.9 BACKGROUND OF COMPANY
Name of company:
Jeruk Madu Tip Top Enterprise
Business Address:
GF , No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.(Shop)
Correspondence Address:
1F , No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.(Office)
Website Address:
www.jerukmadutiptop.com
Telephone Number:
06-5560292
Fax Number:
06-5560294
Form Of Business:
Partnership
Main Activities:
Sell and Distribute Fruit Pickles (Food And Beverages)
Date of Business Registration:
1 January 2012
Registration Number:
TR2012/001
Name of Bank:
SME Bank
Bank Account Numbers:
0303-6020-774-058
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GENERAL MANAGER
Name : Mohd Asrul Bin Mamat
I/C No : 860112-11-5745
Permanent Address : No 28 Taman Selasih, Jalan Sungai Rambai,
70090 Jasin, Melaka
Correspondence Address : 1F No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.
Email Address :[email protected]
Date of Birth :12.01.1986
Age : 26 years old
Marital Status : Engaged
Academic Qualification : UiTM B.B.A ( Hons. ) in Finance
Course Attended : Business Administration, Entrepreneur Talk
and Kulinary Art
Skills : Well spoken and writing in Malay, English, Mandarin
and Arabic
Creative and Inovative thinker
Risk taker
Experience : 2 years as project manager at Petronas Gas Berhad
Present Occupation : General Manager of JERUK MADU TIP TOP
Previous Business Experience: Manage a own cafe at Mahkota Parade
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ADMINISTRATIVE MANAGER
Name : Arif Munawir Bin Khairon Zamani
I/C No : 890501-08-5533
Permanent Address : No 3, Jalan 18, Taman Sg. Petai, 78000, Alor Gajah,
Melaka
Correspondence Address : 1F No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.
Email Address : arifmunawir89@ tiptop.com
Date of Birth :1st May 1987
Age : 25
Marital Status : Single
Academic Qualification : Degree and diploma holder in Human Resources
Management from UiTM Shah Alam
Course Attended : Human Resource by MARA and TEKUN
Skills : Goods commands in Malay, English and Mandarin, both
written and spoken
Experience : Minimum 3 years experience of working at Sime Darby
Properties Bhd
Present Occupation : Administration Manager
Previous Business Experience: Human Resources Junior Manager
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FINANCIAL MANAGER
Name : Muhamad Kamil Hadi bin Daud
I/C No : 861216-12-5125
Permanent Address : No 21, Lorong 6, Taman Rembia Perdana, 87000,
Alor Gajah, Malacca
Correspondence Address : 1F No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.
Email Address : kamilhadi92@ tiptop.com
Date of Birth : 16 december 1986
Age : 26 years old
Marital Status : Engaged
Academic Qualification : Diploma in Business administration and Degree in
Finance from UiTM Shah Alam
Course Attended : Financial training in Bank Negara Malaysia
Skills : Good in Bahasa Malaysia, English, and good in
computer
Experience : 3 years experience in CIMB Bank
Present Occupation : Finance Manager
Previous Business Experience: Finance Executive.
Join venture in food retail
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OPERATION MANAGER
Name : Muhammad Hanif Bin Mohd Hambali
I/C No : 850309-14-5761
Permanent Address : No 21, Lorong 8, Jalan makan orang, Taman Paya
Rumput, 87000 Melaka.
Correspondence Address : 1F No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.
Email address : [email protected]
Date of Birth : 09 March 1985
Age : 28 years old
Marital Status : Married
Academic Qualification : Bachelor in Operation Management UiTM
Diploma in Business Studies (Insurance) UiTM
Course Attended : Course of Operation Administrative by MARA,
Entrepreneurship Course by MITI
Skills : Highly expert in running the business
Good in communication skill
Experience : 3 years of business experience
Present Occupation : Operating Manager of Jeruk Madu Tip Top Enterprise
Previous Business Experience: Seller of night market
Seller of fruit pickels at Pasar Tani
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ASSISTANT MARKETING MANAGER
Name : Ahmad Fariz Petra bin Amiroz
I/C No : 870227-08-5013
Permanent Address : No 5, Jalan Tembikai, Taman Paya Emas,
87000, Melaka.
Correspondence Address : 1F No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.
Email Address : [email protected]
Date of Birth : 27-02-1988
Age : 26 years old
Marital Status : Married
Academic Qualification : Bachelor In Marketing Management UiTM
Diploma In Accounting UiTM
Course Attended : Marketing Course by MATRADE
Skills : Good in communication skills,
Highly expert in promoting product.
Experience : 2 years of Business Experience
Present Occupation : Marketing Manager of Jeruk Madu Tip Top Enterprise
Previous Business Experience: Manager Multi Level Marketing (Monavie)
Promoter Broadband (Maxis)
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ASSISTANT OPERATION MANAGER
Name : Muhammad Saffuan Ismail
I/C No : 901018-12-3381
Permanent Address : No 282 Lorong 8 Taman Lendu Bakti
Correspondence Address : 1F No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.
Email Address : saffuanismail@ tiptop.com
Date of Birth : 18 October 1990
Age : 22 years old
Marital Status : Single
Academic Qualification : Diploma in Operation Management
Course Attended : Entrepreneurship Course by MITI
Skills : Great communication skills (English & Bahasa),
Good operation planner
Experience : One year experience as Junior Operating Manager in
Ayamas corporation factory
Present Occupation : Operating Asisstant Manager of Jeruk Madu Tip Top
Enterprise
Previous Business Experience : Shareholder in Grape best product
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MARKETING MANAGER
Name :Aimi Fadhilah binti Abd Rahman
I/C No :880703-01-5842
Permanent Address : No 9, Jalan Kemboja 1, Saujana Utama 2, Sg. Buloh
Country Resort, Sg. Buloh, 47000 Selangor Darul Ehsan
Correspondence Address : 1F No 80, Jalan Inang 3,Taman Paya Rumput
Utama,76450 Bandar Cheng,Melaka.
Email Address : aimirahman@ tiptop.com
Date of Birth :3rd July, 1988
Age : 25 years old
Marital Status : Married
Academic Qualification : Bachelor in Marketing, Hons
Course Attended : Marketing Course by MITI
Skills : Multi language, good communication skills, IT literate
Experience : 3 months of marketing advisor
Present occupation : Marketing manager of Jeruk Madu Tip Top Enterprise
Previous business experience: Have own drinking product which is Grape Best
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2.0 ADMINISTRATION PLAN
Administration is the most important thing when open up a business. It is to ensure the business
run smoothly. The performance, growth and survival of the business depend on managerial skills
and capabilities. The manager should have the administration function such as planning,
controlling, organizing, and leading the company. The task of administration manager is to set
the employee’s salaries, protect the employee’s welfare compensation and fringe benefits,
recruiting, provide the furniture and fitting in the office to ensure the employee comfortable
working environment. The administration task also including plan and set the objective or goals
of the business and ensure the company achieve the goals that have been set successfully. The
administration also has to arrange the organizational structure, do a working schedule, and
calculate all budgets relating to administration department.
Besides, the administration also responsible to ensure the partnership and the employees get
the acceptable salaries like stated in the agreement and take care about employee welfare such
as SOCSO, EPF, bonuses and leaves such as medical leaves, emergency leaves, maternity
leaves and annual leaves. Thus, in Jeruk Madu Tip Top we see administration function as a vital
task where it compresses all the elements to make sure the effectiveness in terms of performing
organization activities. Our company, Jeruk Madu Tip Top, which will focus in distribution and
selling of fruit pickles, see that Malaysian demand on fruit pickles are dramatically increases day
by day. By looking this as business opportunity, we chose to create this company that not only
focusing in domestic demand but also create new products from the fruit pickles that can give
varieties of choices to the customer.
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2.1 VISION
To become another one of the bumiputra company that produce products and services
that can fulfilled the want of the customer thus become one of the monopolist of the
industry by open up more of our franchise in Malaysia.
Jeruk Madu Tip Top will strive in creating an efficient and effective in terms of the
operation management and becoming a multinational company in 10 years from the date
it establish.
2.2 MISSION
Our mission is to get more profit by supplying different kind of fruit pickles in whole
Malacca area and widen our territory to all over state in south of Malaysia such as Johor,
Selangor, and Negeri Sembilan.
Efficient in term of handling the operation of administrative that occurs to avoid waste.
Especially, when it involved with financial resources, labor, equipment and capital that we
have invested.
We also will alert and aware regarding the feedback from the customers. We believed
that this is a medium where we can improve and upgrade the products and the services
by time to time.
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2.3 OBJECTIVE
Our objective is to ensure the business is running smoothly according to the business plan
through planning, organizing, leading and controlling from the Administration Department. From
that, our business will run effective and efficient because we have a schedule to do the task,
duties and responsibilities.
Other than that, to ensure our business is easy to understand by the partner and workers. It is
because, when Administration Department have a organizational structure, our partner and
workers are easy to understand from whom they need to submit the report and foe whom they
need to refer if have any problems.
Lastly, is to make our business looking more attractive. It is because the Administration
Department has their own allocation to purchase anything but it must relate with the
Administration Department. Administration Department cannot over expense, if that happen it
will lead loss to the business. By having Administration Department, it can control and manage
expenses made by Administration Department.
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2.4 ORGANIZATIONAL DEPARTMENT
POSITION JOB DESCRIPTION To form the objectives, planning strategies and monitor the
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MOHD ASRUL MAMAT
ARIF MUNAWIR KHAIRON ZAMANI
MUHAMMAD KAMIL HADI DAUD
MUHAMMAD HANIF HAMBALI
MUHAMMAD SAFFUAN
ISMAIL
AIMI FADHILAH ABD RAHMAN
AHMAD FARIZ PETRA AMIROZ
GENERAL MANAGER
organization policies and also as mastermind in an
organization.
To plan and monitor the strategic progress of the business
To maintain good communications skill and relationship
government, private sector, customer and also financial
institution.
Ensure all activities to run smoothly using the proper
procedure.
Able to cooperate and interact with people.
ADMINISTRATION MANAGER
To carry out interview for workers and to evaluate the
workers performance.
Ensure that all the business objective will be achieve.
To plan administration system and ensure it become
efficient and effective.
Help the general manager manage and plan systematic
management.
MARKETING MANAGER
To identify the marketing target, current market and
determine the strategy which is suitable to be used.
To prepared marketing analysis and observe the strategic
location to expand the business.
Doing consistent promotions ensure the sales reach the
objectives.
To find out the steps and effort needed to be done
systematically to smoothly increase in the sales.
2.5 JOB DESCRIPTION
Arrange the set of services and education that will be offer.
To ensure the flow stock runs smoothly without having any
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OPERATION MANAGER shortage in the supply stock.
To ensure the quality of product.
Plan out the program that will be done
FINANCIAL MANAGER
Prepared cash flow, trading profit and loss account and
also the balance sheet for the company.
To manage all financial management.
To handle the administration, operations and marketing
expenses in order for the business to be financially stable.
Responsible to the entire activities that involves the
company finance.
LABOUR WORKERS
Loading and unloading stocks.
Packaging products.
CASHIER
Manage daily sales transactions.
Manage and arrange stock at premise.
DRIVER
To deliver the product to the customer by company’s
vehicle.
2.6 POSITION AND NUMBER OF STAFF
POSITION NUMBER OF STAFF
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General Manager 1
Administration Manager 1
Marketing Manager 1
Marketing Assistant Manager 1
Operation Manager 1
Operation Assistant Manager 1
Financial Manager 1
Labor Worker 3
Cashier 3
Driver 1
TOTAL 14
2.7 JOB SPECIFICATION
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POSITION JOB SPECIFICATION
GENERAL MANAGER
A degree and or diploma holder in business,
marketing and management from UiTM or other
university.
Minimum 5 years experience in management
position.
Experts in planning, leading, managing and
controlling.
Good commands in Malay and English.
Good computer knowledge and skill.
Good interaction in overall level.
ADMINISTRATION MANAGER
Degree or diploma in Human Resource Management
from UiTM or other university.
Minimum 3 years experience of working in the
related field.
Goods commands in Malay and English, both written
and spoken.
Possessed good computer knowledge and skill.
MARKETING MANAGER
Degree or diploma holder in marketing.
Minimum 3 years experience.
Good commands in Malay and English.
Ability to develop marketing plan and strategies.
MARKETING ASSISTANT
MANAGER
Degree or diploma holder in marketing.
Minimum 1 year experience.
Good commands in Malay and English.
OPERATION MANAGER
Degree or diploma holder in operational or
manufacturing management.
Minimum 3 years experience.
Good interpersonal and communication skill and able
to work independently and computer literate.
OPERATION ASSISTANT
Degree or diploma holder in operational
management.
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MANAGER Minimum 1 year experience.
Good computer knowledge and skill.
FINANCIAL MANAGER
Degree or diploma in accountancy or finance.
Minimum experience in accounting or financial
management.
High skill in cash flow management and familiar with
micro office.
LABOUR WORKER STPM or SPM level.
Healthy body.
CASHIER
STPM or SPM level.
Experience in public communication.
Good commands in Malay and English
DRIVER
STPM or SPM level.
Having B, D and E licenses.
3 years experience
2.8 OFFICE LAYOUT
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Our office located at No 80-2, Jalan Inang 3, Taman Paya Rumput Utama, 76450, Bandar
Cheng, Malacca, Malaysia. The reason why we choose this place is because this area is very
strategic place due to the location which is in Melaka Tengah New Golden Triangle. This new
business hub will be new focus for investors and public since it has easy accessibility well
connected via linked to major highways such as KL-Seremban Highway, AMJ Expressway and
Ayer Keroh Expressway. Furthermore, the location of our premise is next to HSBC Banks,
Home-Mart, Tesco Hypermarkets and McDonalds which already attract people at surrounding
residential area.
Our office is up floor of our shop which including General Manager Room, Administration Room,
Marketing Manager Room, Operational Manager room and Financial Manager Room. We also
do the renovation in our office to ensure our workers feel comfortable. We provide good
condition in our office such as computer, table and chair, sets of sofa and artificial plant. We also
bought fixture and fitting, office equipment, air-conditioner and other to ensure our business
effective, efficiency and run smoothly.
For the processing place, we just provide tinted glass and fan for give good air circulation. It
looks simple because our operation is just to rebranding finish product and then distributes to
other retailer and also sells it at our shop.
The different environment between our office and others is that we provide all randomized
culture environment to feel the comfort at our office and this will give our employees to feel
overwhelm by working harder for our company.
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Stairs
LEGEND
Explanation
table
chair
photocopy machine
1 set of sofa
Meeting table
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Administration Manager room
General Manager room
Toilet
Financial Manager room
Operation Manager1 & 2 room
Marketing manager1 & 2 room
Meeting room
2.9 MANDATORY BENEFIT
This benefit is very important to our business. It also compulsory gives to the partner and every
staff. This benefit was stated in Employment Act 1955 (Act 265) and regulation.
2.9.1 Employees Provident Fund (EPF)
EPF is compulsory to the employer provided to the every employee which stated in the
Employment Act 1955
Our business will deducted 13% from the employee salary for the contribution.
2.9.2 Social Security Organization (SOCSO)
This benefit is also compulsory gives to the employees. It is because SOCSO give the
protection to the employees from any circumstances like accident before working hour,
during working hour and after working hour.
If any happen to the staff, they may claim from the employer which stated in Employment
Act 1955.
Our business will deducted 2% from the employee salary for the contribution.
2.9.3 Leaves
This benefit also was stated in Employment Act 1955 which the employees may take
leaves for any circumstances which implement by the employer.
Our business provides sick leaves and annual leaves.
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2.10 FRINGE BENEFIT
In our business, we also provide to the partner and the staff the fringe benefit. It is to ensure our
partner and staff will be protected and get the benefit. This is some fringe benefit that provided
by our business such as bonus, allowance, annual leave, sick leave, emergency leave, medical
leaves and maternity leaves.
Bonus will give to the partner or staff if they have a good performances in their job. The increase
of the salary will be provided when the business become more consistent and get the profit. For
the annual leave, our business provides for workers work less than 2 years with 8 days, 2 years
until 5 years is 12 days and more than 5 years is 16 days. While for the sick leave we are
provides for workers work less than 2 years with 14 days, 2 years until 5 years with 18 days and
more than 5 years with 22 days. For the emergency leave, we will give the permission to the
staff to leave with the valid reason only such as death, sick, accident and so on.
For the medical leaves any expense will burden by our business if the staff claim for that
particular. The staff should provide the evident such as medical slip. Maternity leaves will be
given to the female staff only. Our business provides 60 days to female staff and she will get the
basic salary. The staff should apply the maternity leaves 4 month before delivery birth.
For the allowance, an allowance would be paid to the workers who work more than certain
number of hours in a month. The allowance paid is RM 2.00 per hour for every additional
number of hours they work.
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2.11 WORKING HOURS
DAY TIME
Monday - Friday 8.00 am – 5.00 pm
Saturday (Week 1 and 3) 8.00 am – 2.00 pm
2.12 ORGANIZATIONAL STRUCTURE
The organizational structure can be say as the backbone of the organizational management.
Where, it showed the hierarchy of responsibilities of the organization itself. It is vital to know the
hierarchy because it can show us who is responsible in each of the operation management. That
includes the administration, finance, marketing and operation. It also make the activities of the
organization become smooth and efficient since we have determine which person will handle
which scope of responsibilities and to whom shall that particular staff report for his or her
progress of work.
For Jeruk Madu Tip Top, we decided to use functional organization structure. The main reasons
why we choose this structure are list as below.
It can clearly showed the chain of command that make the flow of work become easier
since we know who in charge for a particular department.
It can help the management team directly tackle the problem that arise due to factors of
we have a representatives for each department that will frequently report the progress of
the department.
It will have the manager focus only one department. This can lead to an effective and
efficient work since the manager will focus only one department.
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2.13 REMUNERATION FOR ADMINISTRATIVE STAFF
POSITION NO. MONTHLY
SALARY
(RM)
EPF
CONTRIBUTION
(13%)
SOCSO
(2%)
AMOUNT
(RM)
General Manager 1 2,500 325 50 2,875
Administration
Manager
1 1,800 234 36 2070
Marketing
Manager
1 1,800 234 36 2070
Marketing
Assistant Manager
1 1,800 234 36 2070
Operation
Manager
1 1,800 234 36 2070
Operation
Assistant Manager
1 1,800 234 36 2070
Financial Manager 1 1,800 234 36 2070
TOTAL 7 13,300 1,729 266 15,295
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2.14 LIST OF OFFICE EQUIPMENT
ITEM QUANTITY PRICE/PER UNIT(RM)
TOTAL COST(RM)
Printer 1 200 200
Telephone 1 95 95
Fax 1 365 365
Photocopy machine 1 3,688 3,688
Computer 1 2,500 2,500
TOTAL 6,848 6,848
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2.15 LIST OF FURNITURE, FIXTURE AND FITTING
NO. ITEM QUANTITY PRICE/UNIT
(RM)
TOTAL COST
(RM)
1 Square table 6 unit 170 1020
2 Office chair 7 unit 60 420
3 Air conditioner 7 unit 2200 15400
4 Executive table + chair 1 set 500 500
5 Meeting table + 8 chair 1 set 1600 1600
6 First aid kit 1 unit 40 40
7 Multipurpose cabinet 2 unit 400 800
8 Dustbin 1 unit 25 25
9 Fire extinguisher 2 unit 130 260
10 Sofa 1 set 999 999
TOTAL 6,124 21,064
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2.16 LIST OF STATIONERY
ITEM QUANTITY COST PER UNIT
(RM)
TOTAL
(RM)
A4 paper 5 rim 8.50 42.50
Calculator 5 4.90 24.50
Duster 1 2.00 2.00
Eraser 5 0.20 1.00
File 10 1.50 15.00
Glue 5 1.00 5.00
Marker pen 1 2.50 2.50
Pen 10 1.20 12.00
Pencil 10 1.00 10.00
Ruler 5 0.20 1.00
Rubber stamp 5 2.00 10.00
Stamp Pad 5 7.00 35.00
Stapler 5 1.50 7.50
Total 72 33.20 168.00
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2.17 PRE OPERATIONAL BUDGET
ITEM RM
Business license:
Process RM 10
Retail shop RM 100
Processing RM 400
Lighting billboard (20m × 4m) RM 130
Dustbin RM 160
Apron RM 25
Picture RM 3
Patil RM 10
Food handling certificate × 6 person RM 300
Injection book × 6 person RM 30
Injection × 6 person RM 180 1338
Business registration 60
Fire insurance 200
Stamp duties 10
TOTAL 1608
2.18 UTILITIES EXPENSES
ITEM RM
(for 2 months)
Water deposit 100
Electricity deposit 360
Telephone deposit 220
Rental deposit 6,600
TOTAL 7,280
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2.19 JERUK MADU TIP TOP ADMINISTRATIVE BUDGET
Items
Fixed Assets
Expenses
(RM)
Monthly Expenses
(RM)
Others Expenses
(RM)
Renovation and
construction
10,000
Office Equipment 6,848
Furniture, fitting and
fixture
21,064
Salaries 13,300
EPF 1,729
SOCSO 266
Water bill -
Electricity bill -
Telephone bill -
Water deposit 100
Electricity deposit 360
Telephone deposit 220
Business Registration &
License
1608
Rental deposit 6,600
Stationery 168
TOTAL 37,912 15,295 8,888
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JERUK MADU TIP TOP ENTERPRISE 38 | P a g e
3.0 INTRODUCTION TO MARKETING
Marketing can be defined as a process of exchange activities that takes place between a
business and the customers. It also can be said as the activities that are carried out
systematically to encourage and increase sales of products or services as long as the activities
are in the line with religious and ethical practices.
In a simple word, we can say that marketing is an activity that entrepreneurs used to promote
their products in most efficient and effective ways. In order to do so, the backbone of the
marketing strategies which is four P’s are the main guideline that have been used in a good
marketing strategies.
Marketing also involved with details plan on identifying the market itself. Where, it is a vital thing
to know exactly the market that we wish to enter so that our entering will have a good prospect
in the future. Thus, lead the company to gain profit. Starting with knowing who the targets
consumers are until forecasting the sales that we will own in the future, marketing plan will be
needed in the process.
Thus, we can conclude that practical marketing plan is highly needed to ensure that the overall
of our business plans becomes smooth and easy to implement. To make a good marketing plan,
there are several characteristics that we must critically analysed. The characteristics are listed
below:
1. Define the product concept
2. Identify the target market
3. Determine the market size
4. Identify the competitors
5. Determine the market share
6. Developed sales forecast
7. Developed marketing strategies
8. Preparing a marketing budget
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3.1 PRODUCT CONCEPT
Jeruk Madu Tip Top Enterprise, is the company that focusing on the pickles production in the
area of Cheng, Malacca. We will not only focusing on the domestic needs, but we also venture
into others prospect in this industries. This is where we can see that this fruit pickles business
can make a lot of profit due to the demand of this product in the market. Means that in a
thousand of people in this country, there were 60% to 70% of them are interest in having fruit
pickles for their snacks. This is based on our latest research after the questionnaires have been
completed and shows that most of Malaysian love honey fruit pickles. Understanding these
needs and wants of the population in Malaysia, especially in our target population which is the
potential customers in that reside in the Malacca area, we decide to make a business to fulfil this
demands and needs of fruit pickles.
In addition, not only supplying the fruit pickles to the seller and regular customer, we also
expand the business by using the selling method of custom made in order to fulfil customer’s
needs and wants. Event such as wedding, aqiqah or any other special occasion are some
examples of custom made demands. This is recommended to some customers since they have
their own preferences and thus, we provide those services to them. This could be as our
competitive advantage to our company.
In a nut shell, we have a full confident that Jeruk Madu Tip Top Enterprise have a great quality of
product and we also one of the company that distribute honey fruit pickles that provide special or
custom made according to our customer preferences. We can gain the market share if this
business plan is done in effective and practical manner.
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3.2 TARGET MARKET
As a newborn in this industry, it is been too difficult for us to identify specific area as our
distribution target for the purpose of distributing and marketing our fruit pickles to the market. As
the target market, that is the essential part in marketing section since it is the target to distribute
our sales. It is important for our company in order to make the proper marketing strategy and it
will becoming more easy to manage and run our business since we have know the market and
customer demands and also to make sure our effort in marketing and distributing had been
successfully satisfy the customer. In ensuring our aim to gain profit in this market, our business
had to focus on the effort of marketing to identify the group of customer, peoples who love
pickles and care for their health.
Thus, in order for us to distribute our product successfully in the market, there are several
strategies we have been identified to make sure that the marketing will run smoothly. The
strategies are known as market segmentation and mass marketing. Market segmentation helps
our company to clarify our product based on geographic and psychographic.
Mass Marketing
Our company applies for a mass marketing which we are not focusing only in certain group as
our target customer because our product is suitable for public which is suitable for any level of
age, lifestyles, genders and personalities. Our fruit pickles are most likely to be as a snack while
doing any activity. For example, customer can eat these pickles while watching television,
listening to music, reading a book or comic, driving, or during any leisure time. So it is our
speciality advantage to promote our product in a public event. For the commencement of our
fruit pickles, we can join in an open events or small events which require a small cost.
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Geographic Segmentation
Geographic is a part of our important segment to distribute the market of our product. It will be
easy and suitable for us to take place first in Malacca states and predicted to expand to the
nearest states includes Johor and Selangor. Malacca is the best place because Malacca has a
high demand places for tourist to visit the historical venue and Jeruk Madu Tip Top is a local
food which also will attract those tourists. This also as an opportunity for us as our product ready
to be eating as a snack while travelling and visiting great places in Malacca. As for the
beginning, this will easily make our company to be recognized by other citizen in Malacca and
those tourists.
Psychographic Segmentation
Based on our survey in Malacca, nowadays people really looking for something vast, ready to
eat, unique and come with several taste. For example, during leisure time, people demand to eat
something that is instantly ready. In addition, for wedding ceremonies are often been requested
for petite ‘door gift’ for the guests. The feedback we get means also symbolises that our fruit
pickles are as sweet as the couple of the bride. Thus, with all the information gathered, we could
conclude that our fruit pickles are going to be highly demanded in the market based on our
uniqueness and preferences of our customers.
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3.3 MARKET SIZE
Market size refers to the total potential purchase that is expected from the target. The potential
purchase includes purchases of our competitor’s product within the same market.
Based on our estimation, the potential customer that we target consists of five groups: The
calculation market size of honey pickles for each group will be calculated as following:
Market Size of Basic Base Fruit Pickles
Types Prices Offered
For customer (retail price) 100g = RM 2.00
250g = RM 5.00
500g = RM 10.00
1Kg = RM 20.00
For seller (wholesale price) HONEY SALAK (10Kg) = RM 135
YELLOW MANGO (10Kg) = RM 125
MANGO WITH SKIN (10Kg) = RM 125
KEDONDONG (10Kg) = RM 125
SENGKUANG (10Kg) = RM 110
KELUBI (10Kg) = RM 110
GUAVA (10Kg) = RM 110
CERMAI (10Kg) = RM 110
MIXED CHERRY = RM 100
ONION (10Kg) = RM 100
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For Customer
Number of customer Price offered Average spend per week
(RM)
(RM)
105 100g = RM 2.00 130 x 2.00 x 7 days 1,820
95 250g = RM 5.00 95 x 5.00 x 7 days 3,325
70 500g = RM 10.00 70 x 10.00 x 7 days 4,900
50 1 kg = RM 20.00 50 x 20.00 x 7 days 7,000
TOTAL 17,045
Year = RM 17,045 x 48 weeks = RM 818,160
For Retailer
Number of Retailer Price offered Average spend per week
(RM)
(RM)
10 Honey Salak (10kg) 10 x 135 x 7 days 9,450
9 Yellow Mango (10kg) 9 x 125 x 7 days 7,875
6 Mango with skin
(10kg)
6 x 125 x 7 days 5,250
9 Kendondong (10kg) 9 x 125 x 7 days 7,875
8 Sengkuang (10kg) 8 x 110 x 7 days 6,160
7 Kelubi (10kg) 7 x 110 x 7 days 5,390
9 Guava (10kg) 9 x 110 x 7 days 6,930
6 Chermai (10kg) 6 x 110 x 7 days 4,620
6 Mixed Cherry 6 x 100 x 7 days 4,620
5 Onion (10kg) 5 x 100 x 7 days 3,500
TOTAL 61,670
Year = RM 61,670 x 48 weeks = RM 2,960,160
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Competitors
Competitors refer to the offer similar, substitute or alternative products / services to the same
target market. This is important for us to identify any others competitors’ strength and weakness
in terms of experience, the stability in the business, financial ability, target market and
differentiation, etc. This is to prepare our company to be ready to compete with all the
competitors and become competitive advantage in the market.
We have conducted some survey on the available competitors within the scope of our business
and we have identified three most close competitors to our company. Below are all our
competitors for our company which is Aishah Jeruk, Jeruk Pak Latif and Nasir Jeruk.
COMPETITORS STRENGTH WEAKNESS
Well known
Have regular
customers.
Multiple choices.
Focused only certain
fruit products
Well known only at
certain area in
Penang
Very popular in
Penang.
Taste good.
Multiple choice
Not widely distributed
Have small factory,
difficult to produce
more.
Well known
Have regular
customers.
Low price.
Taste almost same
with others
Focused only certain
fruit products.
Well known only at
the bazaar in Penang.
Fulfil customer desires
Provide special order
such as door gift for
special occasion
Reasonable price
New in the market
Have to compete with
many competitors.
Low in capital.
JERUK MADU TIP TOP ENTERPRISE 45 | P a g e
3.4 MARKET SHARE
Market share refers to the predictable potential sales of the business after taking into
consideration of the market size and competitor’s influences. As a new comer in the business,
we must have the nerve to venture and be brave to face with the existence competitors who are
doing the similar types of business with us. Meanwhile, to determine the market share we have
been resolute through the market size month and the products that have been produced by our
business.
Market Share before Jeruk Madu Tip Top Enterprise enter the Market
Competitors Market Share Annually (RM)
Aishah Jeruk Enterprise 25% 163,843.50
Jeruk Pak Latif Enterprise 50% 327,685
Nasir Jeruk Enterprise 25% 163,843.50
TOTAL 100% 655,370
Jeruk Pak Latif EnterpriseAishah Jeruk EnterpriseNasir Jeruk Enterprise
25%
25%50%
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Market Share after Jeruk Madu Tip Top Enterprise entered Market
Competitors Market Share Annually (RM)
Aishah Jeruk Enterprise 30% 196,611
Jeruk Pak Latif Enterprise 40% 262,148
Nasir Jeruk Enterprise 20% 131,074
Tip Top Enterprise 10% 65,537
TOTAL 100% 655,370
Jeruk Pak Latif EnterpriseAishah Jeruk EnterpriseNasir Jeruk EnterpriseTip Top Enterprise
40%10%20%
30%
JERUK MADU TIP TOP ENTERPRISE 47 | P a g e
3.5 FORECASTED SALES
Sales Forecast For Jeruk Madu Tip Top Enterprise Year 2012
Month Sales Collection (RM)
January 49,360
February 50 580
March 56 350
April 55 650
May 55 850
June 54 458
July 54 320
August 70 350
September 63 285
October 48 850
November 64 733
December 70 450
Total 694 236
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The Sales Forecast
Sales forecasting is the process whereby the marketing manager will forecast the sales that the
company earn in every month one the first year. Below are the details of the forecasting that we
had make to for a year in a roll.
January
Since our company, Jeruk Madu Tip Top Enterprise was establishing in the last week of
January, so, we are focusing on the renovation of our factory and our sales only up to RM
50,000.
February
In this month, we predict to gain RM 50,000. Since we just launch our promotion by distributed
our promotion activities such as business card and commercial our product in the website, this
activities are making people realize about our business. On this month we also plan to introduce
our product at the event of “Hari Melawat Melaka, Melaka Bandaraya Bersejarah” which
exhibited local fruits. There will be a lot of tourists, visitors and potential customers buying our
product.
March
This march we predict to gain RM 56,000. After we launched an aggressive promotion, we are
expecting to get a small amount of sales increase, due to the factors that the customers start to
know and acknowledge the existence of our company in the market.
April, May and June
On these three months, we expect to gain consistent sales which are RM 55,000 in each month
respectively. Within this three month the customers start to familiarize with the existence of our
company and acknowledge our existence. This is a suitable situation for us to start build trust
and convince the customers about the quality of our products. Thus, we will try to create a good
relationship with our customers.
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July
In July, we predict that there will be a decrease in our sales. There will be a fasting season
known as Ramadan and we can conclude there will be a small demand from customers
especially from Muslim. The Ramadan will end at the end of August.
August
In this month our profit is much better than the month of July. We predict to gain a significant
increase of sales in this month. This month all the Muslim celebrates Aidilfitri festive seasons
and an Independence Day, so this will came up a lot of demand especially for unique and
custom order. This month we can see a lot of sales occurs due to the family gathering and the
ceremony that the customers make.
September
In this month we predict there is a slightly decrease in the sales. This is due to the end of the
festive seasons.
October and November
In these months, our sales were slowly increased. This is because there are many demands
from the customers due to the celebration of Hari Raya Haji for Muslims and Deepavali festive
seasons for Indians. We feel very fortunate to make a business in this country which consists
many races which is Malay, Chinese, Indians and many else.
December
In the last month, we predict that the sales will slightly increase. This is due to the holiday
season and Christmas where all the people will basically make events such as wedding
especially on the date which every people really demand for, 12.12.12. There was a high
demand unique and custom order for door gift and thanks giving ceremony. Thus, we can say
that there will be an increase to the sales of our products in this month.
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3.6 MARKETING STRATEGIES
Product and Services Strategies
Jeruk Madu Tip Top Enterprise is not only producing and supplying fruit pickles, but we can act
as a pioneer in taking steps in designing and producing different kind of item based on fruit
pickles. This differentiates our product from our competitors as well as to attract customer to buy
our product. Our company currently focusing on the type of fruit, mixed fruits and custom made
for special occasion such as door gift for wedding, etc.
In the term of quality, our fruit pickles will be chosen based on the best fruits that ever been
supply in the Malacca area. This is because the method and procedure at the beginning is
always being our top priority. We take things seriously when it comes to the customer health and
safety. Thus, in order to do that our premises will be check regularly in term of cleanliness,
environmental effects, etc.
Other than quality, packaging also plays and equally important role as attracting customer’s
attention and encouraging sales. Factors that we considered is ease of use and attractive to
customers. Service package on the other hand has to be comprehensive and eye-catching to
the target market.
Pricing Strategies
The price of our product is the amount charged to the customer for a particular purchase. Pricing
strategies is one of the key methods to ensure the company profit. It is because the price will
influence customers to buy our product. Our company pricing strategies are divided into two
which are retail price and special order price. As far as we concern, we use price lining strategy.
This method is usually used for retail customers. However, for custom made and sellers, we
used price based on cost strategy.
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Place Distribution Strategy
We are as a wholesaler, use the below type of distribution channel for our business activity.
1. Jeruk Madu Tip Top Enterprise Consumer
2. Jeruk Madu Tip Top Enterprise Retailer Consumer
The first distribution channel is Jeruk Madu Tip Top Enterprise as a wholesaler will produce and
sell our products to our consumer directly. This is where the consumer will purchase directly our
product. In addition, we also deal with consumer especially for special event such wedding
ceremony, festival events, etc. The second distribution channel is Jeruk Madu Tip Top
Enterprise as a wholesaler will produce and sell our products to our retailer and straight to the
consumer.
The location for our business is strategic enough that is at Cheng, Malacca. The location is
located in the part of “Melaka Tengah, New Golden Triangle” between the town and also near to
the hypermarket Tesco Extra, Cheng which is one of the new business focus location in
Malacca. Besides, there are a lot of parking space facilities provided nearest our place. This will
help our product to be easily and reachable especially to that entire area.
Therefore, we believe that the choice of this location may lead to maximum profit in the future
since that Cheng is still under development. This location also has its own attraction to customer
because there are a lot of places for hanging out, meeting friends and good for business
purposes, etc.
Promotion Strategies
The existence of Jeruk Madu Tip Top Enterprise must be realized by our target market. Thus, as
to increase our target market awareness, we have developed certain promotion strategies.
These are the method we have used to promote our company’s production:
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1. Banner and Signboard
Banner and signboard is one of the best methods to promote our fruit pickles. The reason that
we choose the banner and signboard:
1. Easy to be seen by our customer because of the size and clear
2. The signboard will include company’s logo, name, address, phone number and
company’s website
3. The signboard are placed at our boutique and office
4. Attractive design and colour will attract our customer to come and see our product
Characteristics of our banner and signboard:
1. Size about 4” x 15” with stainless steel materials.
2. Sign board lighten with colourful light and easy to be seen
3. The cost of our banner and signboard is RM1,000
2. Business Card
All managers in our company have their own business card. The business card is to promote our
company’s production, besides we can exchange it with our customers, relatives, friends and
neighbours. The relatedness will help us promote our business as they get on contact with us.
Every manager will get his or her own copies of business cards. And we spend about RM100 for
500 units of business card.
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\
1. Company’s Facebook fan page
We plan to make the hosted website where we host our website in the free hosted server. The
address for our website is http://www.jmtiptop/facebook.com. We expect that our website will
promote our business and inform the visitor of our website about our business and the product
we provide to the website. This can ease our customer to gain any information more effectively.
This is because by through our website, the customers are always updated with our latest
promotion, offerings, packages, etc.
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2. Newspaper Advertising
We are looking for a large quantity of customer and in order to make our company to be
recognized by Malaysian people outside from Malacca area. Thus, we have take some steps in
promoting our product in newspaper, Harakah :
1. RM 1,200 per publish (usually Harakah publish once a week)
2. The size is quarter or ¼ of page of the newspaper.
We take our own risk in the mission to gain more profit, to be recognized and able to compete
with ours competitors.
3.7 GANTT CHART
Month
Activities 1 2 3 4 5 6 7 8 9 10 11 12
1 On the job training personnel
2 Advertising and promotion launched
3 Departmental research
4 Briefing for all distribution channel
5 Visit promotion
6 Custom made orderings
7 Identify problem and take corrective
action
8 Consolidation among department
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3.8 MARKETING BUDGET
Items Fixed assets Expenses
(RM)
Monthly Expenses
(RM)
Others Expenses
(RM)
Signboard
Marketing personnel
- Salary
- EPF/ SOCSO
Delivering
Promotion
- Banner
- Business card
- Website
- Newspaper
advertising
1,000
5,600
840
1,000
200
100
200
1,200
Total 1,000 7,440 1,700
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4.0 OPERATION PLAN INTRODUCTION
In any business that we want to set up, an operation objective is important element that should
be add on in order to ensure that the business will be run smoothly and accordingly. The
successful of the business is depending on how the effective of the operation in the business
itself. The smoothly and a well condition of operation can lead the business achieved the goal
easily without face any difficulties that hinder the success of the business. Therefore, the
objective operation should be set up in order to serve as a guideline for the business in
achieving their goal.
The main objective for the TIP TOP ENTERPRISE is to give a best quality of our product, which
are many different types and taste of fruit pickles to our customer in order to make them more
satisfied with these products. We also try to fulfill our customer requirements and needs and also
to change the perspectives of our customer about the healthiness of fruit pickles where we
enriched it with honey and using a healthy preservative such as apple cider.
4.1 OPERATION OBJECTIVES
1. To make sure that all the operation activities will be run properly and effectively by the
workers who are responsible for it and able to achieved the business goal.
2. To ensure that all the products that provided to our customer follow the requirements and
needs in order to make them satisfy with our product.
3. To make sure that our product is nutritious, clean, Halal and always available to the
customer.
4. To make sure that the stocks is being managed properly.
5. To ensure all the workers can perform their job effectively.
6. To maximize the sustainable profit growth and minimize the lost.
7. To make our company grow faster in order to be more competitive in the business.
8. To be more creative and innovative in order to attract customers.
9. To be aware with new business opportunity that is based on our product
10. To make sure the performance of our business operation will be successful.
Apart from all the objectives, the main priorities of TIP TOP ENTERPRISE is to ensure that
all the operation activities run effectively and systematically based our business plan. Hence
in order to achieve our objectives, our management aggressively promotes responsible,
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ethical, proactive, responsive toward the customer needs and requirements for their
satisfaction.
4.2 OPERATION DEPARTMENT STRATEGIES
As the world keep on changing and globalization in the Malaysian industry field, we TIP TOP
ENTERPRISE are ready to take up the challenge. One of our strategies is through our
operation plan itself. Where this particular plan is vital as others plan that we has discussed
early. The operation plan itself discusses on how exactly the basic operation will occurs. In
the operation department, all the inputs are merging to produce are merging to produce the
output.
In simple word, we at TIP TOP ENTERPRISE will efficiently combine the work force, stock
available, equipment and apparatus, technologies, information and capital to meet the
demand of our customers and the same time gain the profit that we had estimated. In order
to do so, we had made several strategies in making sure that the objectives of our operation
plan are well achieved.
The strategies are listed below:
TIP TOP ENTERPRISE will make sure that the staff that we hire fulfill the
requirement of the particular position. This merely due to avoid excessive staff in the
operation department.
TIP TOP ENTERPRISE will ensure that our stock is always for the customer
TIP TOP ENTERPRISE make sure that all the barrel that we received from “Jeruk
Madu Pak Ali” is properly concealed, clean and in good condition (Extra precaution)
TIP TOP ENTERPRISE will take note on all the feedback that came from of our
customer. We believed that the critics that they give to us would improve the level
efficiency in the operation department.
TIP TOP ENTERPRISE will always find new initiatives and business plan that can
increase our opportunity for success.
In the term of management, we will set up clear objectives and goals to achieve in
this industry. A clear goal and objectives will derive our staff to perform well .in their
own job task thus lead to a smooth and efficient of the business.
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4.3 CONCEPT OF OPERATION
As a new comer for the business that distributes a variety of fruit pickles, our company come
with the new concept that will show the uniqueness of our company that provide variety method
of selling our product. It is important to make sure that our customer can easily recognize and
interested with us. Due to that, our company, which is JERUK MADU TIP TOP ENTERPRISE,
always does the job based on the concept of “CUSTOMER IS OUR MAIN PRIORITY”. By
applying this concept, our company tries to make sure that all the requirements and needs of the
customer must be fulfilled first. It is vital to ensure that our customer satisfied and become a
loyal customer for our product.
In our business, we offer a various type of fruit pickles and also provide special order in order to
attract the customer to buy our product. By putting the customer as our main priority, we will do
our job effectively so that we can reduce any complaint by the customer, however, if has any
complaint, we will solve it immediately and take corrective action to curb that problem.
4.3 PRICES OF OUR PRODUCTS
in JERUK MADU TIP TOP, we will try our best to distribute the most quality and best honey fruit
pickles. Instead of that, we also will give our customers a reasonable price and ensure that the
customers are satisfied with our fruit pickles that we distribute. To know about the price that we
offer to the customer regarding our product, we show the price according to the types of buyer
and fruit pickles that we provided.
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Types Prices offered by JERUK MADU TIP TOP ENTERPRISE
For end customer (retail
price)
100g = RM 2.00
250g = RM 5.00
500g = RM 10.00
1Kg = RM 20.00
For seller (wholesale price) HONEY SALAK (10Kg) = RM 135
YELLOW MANGO (10Kg) = RM 125
MANGO WITH SKIN (10Kg) = RM 125
KEDONDONG (10Kg) = RM 125
SENGKUANG (10Kg) = RM 110
KELUBI (10Kg) = RM 110
GUAVA (10Kg) = RM 110
CERMAI (10Kg) = RM 110
MIXED CHERRY = RM 100
ONION (10Kg) = RM 100
4.5 OPERATION HOUR
Jeruk Madu Tip Top Enterprise operates 7 days per week and we practice a shift hour for our
worker. Our company does not have off day due to the demand from the customer that
chocolate would be everyday needs. When the demand comes, our company will fulfill their
request in order to guaranteed satisfaction of our customer.
Jeruk Madu Tip Top Enterprise will be close just driving the public holiday such as Labor day but
will not be closed during Hari Raya and any big festival seasons in Malaysia. This is due to the
higher demand from the customer for our product.
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The operation hour of our boutique:-
DAY TIME
Sunday – Thursday 10.30 am – 10.30 pm
Friday – Saturday 10.30 am – 11.00 pm
4.6 REST HOUR
The rest hour for our company is state 12.30 pm until 1.30 pm for the first shift and the rest hour
for the next shift is 8.30 pm until 9.30 pm.
For Friday, there are extra 30 minutes for the workers to perform a Jumaat prayer and the rest
day for Saturday is at 1.00pm until 2.00 pm for the first shift and the next shift is 9.00 pm – 10.00
pm. The reasons why there were just 1 hour rest for the worker is that business need to be
operate continuously to fulfill the demand of the customer and be more effective in making more
profit to the company.
4.7 MANPOWER AND LABOR
In Jeruk Madu Tip Top Enterprise, we have seven workers under operation department, 3
workers for managing and preparing the stocks and 3 workers taking order and managing
the front cashier counter and also plus one lorry driver for delivering the product from
supplier and also to our sellers. This 7 staff have been chosen based on the criteria that our
company has decided. All seven workers plays a very important role in ensure that our
business running smoothly. These seven workers are responsible in ensuring the process of
managing and distributing the stocks was on the time and the delivery of the fruit pickles is
perfect and any delay must be avoid by the workers.
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They are also having the responsibilities in cleanliness in order to avoid any damages to the
employees due to use of apparatus and equipments in managing the fruit pickles. They must
ensure that the apparatus and equipments are in good condition and safe to be use.
Our workers are totally have been supervised and trained in order to manage the stocks
properly and based on the guidelines as to maintain our quality of product. This will help our
worker to work effectively and can handle the stocks efficiently in order to fulfill the demand
of the customer.
4.8 OPERATION LAYOUT
Store
Entry
Legend:
1.Upright Freezer 2. Sink 3. Long Table
4.Rack 5. Dustbin 6. Extinguisher
4.9 OPERATIONAL DEPARTMENT CHART
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Cashier Kiosk
4.10 MANPOWER REQUIREMENT
DESIGNATION NO. OF SALARY EPF (10%) SOCSO (2%)
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Assistant Manager
(Muhammad Saffuan Ismail)
Operation Manager
(Muhammad Hanif Hambali)
Driver
Workers
Cashiers
WORKER
(RM) (RM)
MONTHLY
Cashiers
Workers
Driver
TOTAL
3
3
1
7
900 x 3 = 2,700
900 x 3 = 2,700
900 x 1 = 900
6,300
2,700 x 13% = 351
2,700 x 13% = 351
900 x 13% = 117
819
2,700 x 2% = 54
2,700 x 2% = 54
900 x 2% = 18
126
YEARLY
Cashiers
Workers
Driver
TOTAL
3
3
1
7
2,700 x 12 = 32,400
2,700 x 12 = 32,400
900 x 12 = 10,800
75,600
351 x 12 = 4,212
351 x 12 = 4,212
117 x 12 = 1,404
9,828
54 x 12 = 648
54 x 12 = 648
18 x 12 = 216
1,512
For Overtime payment
RM 3.75 x 1.5 = RM 5.63 per hour
*basic payment for 1 hour RM 3.75
*overtime payment for 1 hour is RM 5.63
4.11 PRODUCTION SCHEDULE
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TIME SHIFTS WORKERS
Cashier Workers Driver
10.30 – 11.30 1 1 1
11.30 – 12.30 1 1 1
12.30 – 13.30 2 2 1
13.30 – 14.30 2 2 1
14.30 – 15.30 3 3 1
15.30 – 16.30 3 3 1
16.30 – 17.30 3 3 1
17.30 – 18.30 3 3 1
18.30 – 19.30 2 2 1
19.30 – 20.30 2 2 1
20.30 – 21.30 1 1 1
21.30 – 22.30 1 1 1
4.12 STOCK REQUIREMENT
TYPES COST PER UNIT (10Kg)
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1
2
3
Honey salak RM 125
Mangga Kuning RM 80
Mangga Kulit RM 80
Kedondong RM 80
Sengkuang RM 65
Guava RM 80
Cermai RM 65
Cherry RM 80
Onion RM 95
Kelubi RM 95
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MONTH
STOCK PURCHASES (RM)
Honey
salak
Mangga
kuning
Mangga
kulit Kedondong Sengkuang
January
1,875 1,200 1,200 1,040 640
February
1,920 1,350 1,350 1,150 760
March
1,920 1,375 1,350 1,175 760
April
1,820 1,350 1,275 1,080 740
May
1,780 1,210 1,250 1,098 665
June
1,875 1,265 1,265 1,165 700
July
1,850 1,195 1,350 1,150 640
August
3,750 2,400 2,400 2,000 1,200
September
1,920 1,459 1,270 1,450 1,190
October
1,500 1,000 990 990 590
November
2,500 2,000 2,000 1,900 1,000
December
2,400 1,700 2,350 2,290 1,550
TOTAL 25,170 17,504 18,050 16,488 10,435
MONTH
STOCK PURCHASES (RM)
TOTAL
(RM)Guava Cermai Cherry Onion Kelubi
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January
640 325 640 475 950 8,985
February
770 460 745 560 875 9,940
March
775 445 725 565 945 9,975
April
770 375 695 520 980 9,605
May
645 325 655 475 1,120 9,223
June
745 405 685 500 985 9,590
July
660 325 630 450 965 9,215
August
1,200 650 1,200 950 2,200 17,953
September
950 550 965 750 1,850 12,354
October
600 265 600 450 975 7,960
November
1,100 690 950 950 2,200 15,290
December
1,500 990 1,350 1,250 2,250 17,630
TOTAL 10,355 5,805 9,840 7,895 16,295 137,720
4.13 CONVENTIONAL SYMBOL
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SYMBOL ACTIVITY DECRIPTION
Operation Material are being processed
or information being or the
process of planning and
calculating
Transporting Movement of material from
one place to another
Inspection Inspection on the quantity or
quality of the product
Delay Processed is delay or
material waiting for further
processed
Storage Process of the materials or
finished products is stored in
the storage area
4.14 FLOW CHART OF PACKAGING OR STOCK PROCESS OPERATION
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Receive the stocks from the supplier (Jeruk Madu Pak Ali)
Inspect the quality of the stocks that been received from supplier
Packaging the stocks according to sizes and types
Custom packaging for customer (Special Order)
The extra pickles is store in the storage compartment
All the sale data of the product is being recorded
2.15 EXPLANATION OF PROCESS FLOWCHART
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Receiving stocks: The stocks been received from supplier, Jeruk Madu Pak Ali, according to
how many stocks that we ordered.
Quality Inspection: Process to inspect the quality of the barrel if there any leakage and make
sure that the product quality is in good condition such as the colours or defective. The product
that is in good condition is accepted and put in the store while if the product does not meet the
requirement is sent back to the supplier.
Weighing: The product is weight and put into a sterile plastic bag according to certain weight
(100g,250g,500g and 1kg)
Sealing: The product that is weight and keeps in a sterile plastic is sealed by sealer.
Packaging: The product is pack according to the demand of the customer and order of the
customer. If there is any excess is kept in the storage.
Custom packaging (special order): Some customers demand for special order such as
goodies for special occasion and else. This process of packaging is depends on customer’s
demand.
Storage: The other rest of the stock will be stored in storage compartment
Recorded: all the sale data is recorded
4.16 EQUIPMENT AND APPARATUS:
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The material management is important in our packaging process as its need to be clean
and sterile at any time. The entrepreneur should plan and control the quality of packaging
effectively and efficiently.
Item Price / unit
(RM)
No.
requirement
Total cost Supplier
Weight
Machine
(for retail
use)
150 2 300
Jong Hong
Enterprise
Weight
Machine 100 3 300
Jong Hong
Enterprise
Sealer
55 3 165
Jong Hong
Enterprise
Strainer
5 15 75
Kedai Runcit
Kamal Sdn
Bhd
Basin
3 10 30
Kedai Runcit
Kamal Sdn
Bhd
Container 35 15 525 Bima Sakti
Enterprise
Others 7,650 7,650
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Total 9,045
4.17 OTHER EXPENSES
No. Items Quantity Price/unit
(RM)
Total (RM)
1 First Aid 1 40 40
2 Fire Extinguisher 2 130 260
3 Uniform 6 25 150
4 Packaging 50Kg
(small = 20Kg,
Medium = 15Kg
Large = 15Kg)
Small size = 9
per Kg
Medium size =
12 per Kg
Large = 15 per
Kg
585
5 Plastic bags 50Kg 4 per Kg 200
6 Glove 4 10 40
7 Insurance Lorry 1,000
8 Road Tax 500
9 Lorry Inspection 60
Total
2,835
4.18 LIST OF EQUIPMENT
Item Price/unit
RM
No.
Requirement
Total
Cost
RM
Supplier
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Sink 225 2 450 Deluxe Sdn
Bhd
Upright
Freezer
1200 1 1200 Rakan
niaga Corp
Rack 420 4 1,680 IKEA
Stainless
steel table
1,200 1 1,200 Stanley sdn
bhd
Dustbin 25 3 75 Kedai runcit
Bilah
enterprise
Cash
Register
1,000 1 1,000 Stationeries
is ours
enterprise
Long Table
90 2 180
Hong leong
hardware
sdn bhd
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Small
Square
Table
120 1 120
Jati
sungguh
sdn bhd
Others 2,835
Total 8,740
4.19 OPERATIONAL BUDGET
NO. ITEMS
FIXED ASSET
EXPENSES
(RM)
MONTHLY
EXPENSES
(RM)
OTHER
EXPENSES
(RM)
1 Equipment 8,740
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2 Apparatus 9,045
3 Lorry 85,000
4 Labour wages 6,300
5 EPF 819
6 SOCSO 126
7 Stocks 8,985
8 First aid 40
9 Fire extinguisher 260
10 Uniform 150
11 Packaging 585
12 Plastic bags 200
13 Glove 40
14 Insurance lorry 1,000
15 Road tax 500
16 Lorry inspection 60
TOTAL 102,785 16,230 2835
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FINANCIAL PLAN
INTRODUCTION
A financial plan incorporates all financial data derived from the operating budgets i.e. the marketing, production (or operations) and administration budgets. Financial information from the operating budgets is then translated or transformed into a financial budget.
Based on the financial data, projections are prepared via the following pro forma statements:
Cash flow
Income (or profit and loss) statement
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Balance sheet.
THE IMPORTANCE OF A FINANCIAL PLAN
A financial plan is crucial to the overall business plan that is developed for a particular business or project. Its importance can be summarized as follows:
To determine the size of investment
To identify and propose the relevant sources of finance
To ensure that the initial capital is sufficient
To analyze the viability of the project before actual investment is committed
To be used as a guideline for project implementation
VISION OF FINANCIAL PLAN
To utilize every resource those owned by the organization and lead to increase of our company profit.
To check in every single transaction inflows and outflows of the financial resources that being made within the financial year and to prevent and detect any corruption and misused of money and can lead to decrease in our profit.
MISSION OF FINANCIAL PLAN
The flow of work is well managed and reduce error in every single transaction. To equally distribute the financial resource to each department.
FINANCIAL INPUT
Administrative Budget.
ADMINISTRATIVE EXPENDITUREFixed Assets RMLand & Building -Office Equipment 6,848 Renovation 10,000 Furniture & Fixture 21,064
Working Capital
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Salary 13,300 EPF & SOCSO 1,995 Rental Deposit 6,600 Stationary 168
Other Expenditure Other Expenditure Pre-Operations Expenditure Deposit (rent, utilities, etc.) 680 Business Registration & Licenses 1,408 Insurance & Road Tax for Motor Vehicle Other Expenditure 200 TOTAL 62,263
Useful life of fixed assets.
FIXED ASSETS Econ. Life (yrs)
Office Equipment 5 Renovation 5 Furniture & Fixture 5 Signboard 5 Vehicle 5 Equipment & Apparatus 5
Marketing Budget
MARKETING EXPENDITURE
Fixed Assets RM
Signboard 1,000
Working Capital Salary 5,600
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DEPRECIATION METHOD (1=straight line, 2=declining balance) 1
EPF & SOCSO 840 Delivering 1,000
Other Expenditure Other Expenditure
Pre-Operations Expenditure Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure 1,700 TOTAL 10,140
Forecasted Sales & Purchases.
SALES PROJECTIONMonth 1 49,360 Month 2 50,580 Month 3 56,350 Month 4 55,650 Month 5 55,850 Month 6 54,458 Month 7 54,320 Month 8 70,350 Month 9 63,285 Month 10 48,850 Month 11 64,733 Month 12 70,450 Total Year 1 694,236 ToTal Year 2 728,948 Total Year 3 794,553
Operation Budget.
OPERATIONS EXPENDITURE
Fixed Assets RM
Vehicle 85,000 Equipment & Apparatus 17,785
Working Capital Raw Materials & Packaging 8,985 Carriage Inward & Duty Salaries, EPF & SOCSO 7,245
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PURCHASE PROJECTIONMonth 1 8,985 Month 2 9,940 Month 3 9,975 Month 4 9,605 Month 5 9,223 Month 6 9,590 Month 7 9,215 Month 8 17,953 Month 9 12,354 Month 10 7,960 Month 11 15,290 Month 12 17,630 Total Year 1 137,720 ToTal Year 2 144,606 Total Year 3 157,621
Other Expenditure Other Expenditure Pre-Operations Expenditure Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle 1,500 Other Expenditure 1,335 TOTAL 121,850
PROJECT IMPLEMENTATION COST SCHEDULE
A project implementation cost schedule incorporates both long-term and short-term expenditure
needed to start a project. The purpose of preparing the cost schedule is to determine the amount of
initial investment needed to launch our new project.
Project Implementation Cost
Requirements Cost
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Fixed Assets
Land & Building
Office Equipment 6,848
Renovation 10,000
Furniture & Fixture 21,064
Signboard 1,000
Vehicle 85,000
Equipment & Apparatus 17,785
Working Capital 1 monthsAdministrative 22,063
Marketing 7,440
Operations 16,230
Pre-Operations & Other Expenditure 6,823
Contingencies 10% 19,425
TOTAL 213,678
DEPRECIATION SCHEDULES
Our company is planning to purchase fixed assets either with cast or through hire purchase scheme. Therefore, depreciation schedules for each of the fixed assets (except land) either bought or contributed have to be prepared. Our method to calculate the annual depreciation charges is the straight-line method.
Annual depreciation = Original cost of asset – Scrap value
Asset’s Economic Life
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Annual depreciation (Vehicle) = RM85,000 – RM0
5 years
= RM17, 000
Fixed Asset Office Equipment Fixed Asset RenovationCost (RM) 6,848 Cost (RM) 10,000 Method Straight Line Method Straight Line
Economic Life (yrs) 5 Economic Life (yrs) 5
Annual Accumulated Annual Accumulated Yea
rDepreciation Depreciation Book Value Yea
rDepreciation Depreciation Book Value
- -
6,848 -
-
10,000
1 1,370 1,3
70 5,4
78 1 2,000 2,0
00 8,0
00
2 1,370 2,7
39 4,1
09 2 2,000 4,0
00 6,0
00
3 1,370 4,1
09 2,7
39 3 2,000 6,0
00 4,0
00
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Fixed Asset VehicleCost (RM) 85,000 Method Straight Line Economic Life (yrs) 5
Annual Accumulated Yea
r Depreciation Depreciation Book Value
- -
85,000
1 17,00
0 17,0
00 68,0
00
2 17,00
0 34,0
00 51,0
00
3 17,00
0 51,0
00 34,0
00
4 17,00
0 68,0
00 17,0
00
5 17,00
0 85,0
00 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
4 1,370 5,4
78 1,3
70 4 2,000 8,0
00 2,0
00
5 1,370 6,8
48 - 5 2,000
10,000
-
6 0 0 - 6 0 0
-
7 0 0 - 7 0 0
-
8 0 0 - 8 0 0
-
9 0 0 - 9 0 0
-
10 0 0 - 10 0 0
-
Fixed Asset Furniture & FixtureCost (RM) 21,064 Method Straight Line Economic Life (yrs) 5
Annual Accumulated Year Depreciation Depreciation Book Value
- - 21,064 1 4,213 4,213 16,851 2 4,213 8,426 12,638 3 4,213 12,638 8,426 4 4,213 16,851 4,213 5 4,213 21,064 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 -
10 0 0 -
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Fixed Asset Equipment & ApparatusCost (RM) 17,785 Method Straight Line Economic Life (yrs) 5
Annual Accumulated Year Depreciation Depreciation Book Value
- - 17,785 1 3,557 3,557 14,228 2 3,557 7,114 10,671 3 3,557 10,671 7,114 4 3,557 14,228 3,557 5 3,557 17,785 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 -
10 0 0 -
Fixed Asset SignboardCost (RM) 1,000 Method Straight Line Economic Life (yrs) 5
Annual Accumulated Year Depreciation Depreciation Book Value
- - 1,000 1 200 200 800 2 200 400 600 3 200 600 400 4 200 800 200 5 200 1,000 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 -
10 0 0 -
SOURCES OF FINANCE SCHEDULE
Our source of finance schedule is made of the following common components:
Internal sources
- Equity contributions (cash)
External sources
- Term loan
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Requirements Loan Hire-Purchase Own Contribution
Fixed Assets Cash Existing F. Assets
Land & Building
Office Equipment 6,848
Renovation 5,000 5,000
Furniture & Fixture 21,064
Signboard 1,000
Vehicle 85,000
Equipment & Apparatus 17,785
Working Capital 1 months
Administrative 22,063
Marketing 7,440
Operations 16,230
Pre-Operations & Other Expenditure 6,823
Contingencies 10% 19,425
TOTAL 24,425 104,253 85,000
LOAN (if required)
Interest rate 5%Loan duration 5
Amortisation schedule (term loan)
LOAN REPAYMENT SCHEDULEAmount 24,425 Interest Rate 5% Duration (yrs) 5 Method Annual Rest
Year Principal Interest Total Payment Principal Balance
- - 24,425 1 4,885 1,221 6,106 19,540 2 4,885 977 5,862 14,655 3 4,885 733 5,618 9,770
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4 4,885 489 5,374 4,885 5 4,885 244 5,129 - 6 0 0 - - 7 0 0 - - 8 0 0 - - 9 0 0 - -
10 0 0 -
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GOOD PRODUCTION COST
Year 1 Year 2 Year 3
Raw Materials
Opening Stock 0
Current Year Purchases 137,720 144,606 157,621
Ending Stock
Raw Materials Used 137,720 144,606 157,621
Carriage Inwards
137,720 144,606 157,621
Salaries, EPF & SOCSO 86,940 86,940 86,940
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Factory Overhead
Depreciation of Fixed assets (Operations) 20,557 20,557 20,557
Total Factory Overhead 20,557 20,557 20,557
Production Cost 245,217 252,103 265,118
PRO FORMA INCOME STATEMENT (ANNUALLY)
Year 1 Year 2 Year 3
Sales 694,236 728,948 794,553
Less: Cost of Sales
Opening Stock of Finished Goods 6,545 6,040
Production Cost 245,217 252,103 265,118
less: Ending Stock of Finished Goods 6,545 6,040 5,855
0 0 0
238,672 252,608 265,303
Gross Profit 455,564 476,340 529,250
Less: Expenditure
Administrative Expenditure 264,756 264,756 264,756
Marketing Expenditure 89,280 89,280 89,280
Other Expenditure
Business Registration & Licences 1,408
Insurance & Road Tax for Motor Vehicle 1,500 1,500 1,500
Other Pre-Operations Expenditure 3,235
Interest on Hire-Purchase
Interest on Loan 1,221 977 733
Depreciation of Fixed Assets 7,782 7,782 7,782
Total Expenditure 369,183 364,295 364,051
Net Profit Before Tax 86,381 112,045 165,199
Tax 0 0 0
Net Profit After Tax 86,381 112,045 165,199
Accumulated Net Profit 86,381 198,426 363,625
PRO FORMA BALANCE SHEET
Year 1 Year 2 Year 3 ASSETS Fixed Assets (Book Value) Land & Building Office Equipment 5,478 4,109 2,739
Renovation 8,000 6,000 4,000
Furniture & Fixture 16,851 12,638 8,426
Signboard 800 600 400
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Vehicle 68,000 51,000 34,000
Equipment & Apparatus 14,228 10,671 7,114
113,358 85,018 56,679
Current Assets Stock of Raw Materials Stock of Finished Goods 6,545 6,040 5,855
Accounts Receivable
Cash Balance 179,881 317,951 510,693
186,426 323,991 516,548
Other Assets Deposit 680 680 680 TOTAL ASSETS 300,464 409,689 573,907
Owners' Equity Capital 189,253 189,253 189,253 Accumulated Profit 86,381 198,426 363,625
275,634 387,679 552,878
Long Term Liabilities Loan Balance 19,540 14,655 9,770
Hire-Purchase Balance
19,540 14,655 9,770
Current Liabilities Accounts Payable 5,289 7,355 11,259 TOTAL EQUITY & LIABILITIES 300,464 409,689 573,907
FINANCIAL RATIO ANALYSIS (YEAR 1 CALCULATION)
i) Current ratio = Current assets
Current liabilities
= 186,426
5,289
= 35.25 times
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The current ratio above indicates that the company has 35.25 times the current assets that it
needs to cover the current liabilities.
ii) Quick ratio = Current assets – stocks
Current liabilities
= 186,426 – 6,545
5,289
= 34.01 times
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The quick ratio of 34.01:1 indicates that the company has more than 34.01 times the current
assets to cover the current liabilities.
iii) Return on investment = Net profit
Total assets
= 86,381
299,784
= 28.81% @ 29%
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Return on investment of 29% indicates that for every RM 1.00 invested the company earns
cent in return.
iv) Return on Equity = Net Profit
Equity
= 86,381
275,634
= 31.34% @ 31%
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Return on equity of 31 percent indicates that for each RM 1.00 invested, the owner earns 31
cent in return.
v) Debt to Equity = Long Term Liabilities
Owners Equity
= 19,540
275,634
= 0.07 times @ 0.1 times
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The company has a debt-to-equity of ratio of 0.1. This ratio means that for every RM 1.00
invested by the owner, the company has RM0.1 debt financing.
vi) Return on sales = Net profit
Sales
= 86,381
694,236
= 12.44% @ 12%
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It indicates that 12 percent represent that for each RM 1.00 of sales revenues generated;
company earns 12 cent net profit.
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FORECASTED PERFORMANCE
Year 1 Year 2 Year 3
PROFITABILITY Sales 694,236 728,948 794,553 Gross Profit 455,564 476,340 529,250 Profit Before Tax 86,381 112,045 165,199 Profit After Tax 86,381 112,045 165,199
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Accumulated Profit 86,381 198,426 363,625 LIQUIDITY Total Cash Inflow 822,914 728,948 794,553 Total Cash Outflow 643,033 590,878 601,810 Surplus (Deficit) 179,881 138,070 192,743 Accumulated Cash 179,881 317,951 510,693 SAFETY Owners' Equity 275,634 387,679 552,878 Fixed Assets 113,358 85,018 56,679 Current Assets 186,426 323,991 516,548 Long Term Liabilities 19,540 14,655 9,770 Current Liabilities 5,289 7,355 11,259 FINANCIAL RATIOS Profitability Return on Sales 12% 15% 21% Return on Equity 31% 29% 30% Return on Investment 29% 27% 29% Liquidity Current Ratio 35.2 44.1 45.9 Quick Ratio (Acid Test) 34.0 43.2 45.4 Safety Debt to Equity Ratio 0.1 0.1 0.0 BREAK-EVEN ANALYSIS
Break-Even Point (Sales) 576,203
564,005
555,629
Break-Even Point (%) 83% 77% 70%
APPENDIX
Newspaper advertising
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Banner
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Signboard
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Business Card
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