- 1. Enhancing Knowledge Creation Spiral through Virtual Worlds
NVWN www.nordicworlds.netStockholm School of Economics
www.knowledgenetworking.org www.slideshare.net/eteigland
www.nordicworlds.net October 2010
2. Todays presentation
3. Here comes the Immersive Internet ODriscoll2009 4. Moving out
of the Gartner hype cycle trough?
http://www.gartner.com/it/page.jsp?id=1447613 5. Clearly if social
activity migrates to synthetic worlds, economic activity will go
there as well. Castranova
http://www.youtube.com/watch?v=-ahqjBeknT0
- USD 3 bln in virtual goods sales in 2009, to grow to USD 12 bln
in 2012
- Swedish government granted b ank license to Mind Bank in
2009
- USD 330,000 for virtual space station in 2010
6. Learning in VWs Learning virtual teaming skills through
experience Mahaley & Teigland 2010
http://www.youtube.com/watch?v=N8XPmp0qGyg 7. The last generation
to attend college?
http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/
8. Co-creation and user innovation in VWs Teigland et al 2010,
Helms et al 2010 Co-creating a service with users from across the
globe 9. Some participant comments Experiencing the environment:it
looks good you have the ocean you have all the warm good feelings
and even though Im not used to running around in warm areas like
this you get really good feelings that made me motivated Discussing
the ability of exchanging knowledge: I think, the group had many
ideas that inspired, too. I was able to tell about a new trend
where a handful of people started running, which today gathers
several hundreds each weekRemembering the experience: I remember
being here, the colors, the layout, the tables, the decision board,
I remember you, I remember wearing those tennis shoes, the shorts,
t-shirts, I have all of that as part of memories set about the all
issue, running. 10. Some participant comments
- I remember it pulled for me some memories of actually running,
the last time I was actually running on the sidewalk or through my
neighborhood
- Im currently in my work avatar, which is an extension of my
professional life and when I show up in SL with this avatar Im a
representative of my company and therefore I adjust what Im saying
and doing accordingly. While during the workshop I showed up with
my personal avatar, that I use for volunteer efforts in SL for
not-for-profit organization. So, I think I adjusted my behavior
just a little bit, by being a little bit less worried and more
relaxed about just meeting people without being under a particular
pressure to make a lot of sense.
11. Enhancing knowledge creation through VWs Nonaka & Toyama
2003, Teigland et al 2010 Immersion Avatar design Multi-modal
communicationInteractivity &Archiving 12. Emergent organizing
in VWs http://slpeacetrain.org/ Collaborating with like-minded
individuals to pursue a vision Teigland 2010
http://www.flickr.com/photos/gwenette/4178487306/in/pool-peacefest
13. The rise of Avapreneurs and Born Virtuals?
-
- Microemployees and pro-ams
-
- Markets and market knowledge
- Challenging multinational corporations traditional resource
advantage?
www.slentre.com/second-life-style-photolife-for-second-life/
Teigland 2010 Avapreneur = Avatar + entrepreneur 14. Which
professions and industries willnotbe revolutionized? 15. From the
mobility of goodsto the mobility of financial capital to ...the
mobility of labor? Teigland 2009 16. Interested in learning about
entrepreneurship and innovation through VirtualWorlds? 17. Project
Objectives
-
- To explore how entrepreneurs and SMEs globally use and could
use VWs to improve competitiveness
-
- To create a Virtual Center for VW Entrepreneurship &
Innovation
18. NVWN
- Project Team of 9 Partners
-
- Interdisciplinary: Communication, Design, Economic Geography,
Entrepreneurship, Information Technology, Innovation, Strategy
-
- International: Denmark, Finland, Iceland, Norway, Sweden,
USA
-
- Interorganizational: Academia, Industry, Public Sector
- Timing: March 2010 to February 2012
- Total budget approx. USD 1 mln
-
- Nordic Innovation Center: USD 500,000
-
- Co-financing by partners: USD 500,000
19. An international and interdisciplinary team
- Stockholm School of Economics, Center for Strategy and
Competitiveness
-
- Associate Professor Robin Teigland
-
- Assistant Professor Gran Lindquist
-
- Research Associate Eilif Trondsen
-
- Research Assistant Serdar Temiz
-
- PhD student Hanna von Schantz
-
- PhD student Elia Giovacchini
- Uppsala Univ, CIND - Centre for Research on Innovation and
Industrial Dynamics
-
- Christian Bjrkman, Chief Marketing Officer
-
- Per Jonasson, Director of Special Projects
- Roskilde Univ, Dept of Comm, Business and Info
Technologies
-
- Professor Sisse Siggaard Jensen
-
- Assistant Professor Lisbeth Fr lunde
- Univ of Turku, Institutions and Social Mechanisms
-
- Dr. Titiana -Petra Moldovan
-
- Development Manager Riku Mkel
- Icelandic Academy of Arts
-
- Director Fashion Dept Linda Bjrg Arnadottir
- Univ of Agder, Center for Entrepreneurship
-
- Professor Jan Inge Jenssen
-
- PhD Student Bjrn-Tore Flten
20. NVWN Research areas Entrepreneurship Innovation Virtual
world Physicalworld 21. 5 evolving project areas
- Next practices in entrepreneurship through virtual worlds
- Innovation by virtual world platform providers
- The future of virtual worlds
- Postcards from the Metaverseedited book
- Virtual center for entrepreneurship
22. 7 Work Packages March 1 St2010 - February 29 th2012 Work
Package WP Title WP Coordinating Organization WP Supporting
Academic Organization WP Advisor Organization WP 1 Nordic VW
Network SSE Roskilde WP 2 Best Practices in VW Innovation Univ of
Turku Iceland Academy of Arts TEKES Silver WP 3 Best Practices in
VW Entrepreneurship Roskilde Agder MindArk WP 4 Future
ofEntrepreneurship and Innovation in VWs SSE Roskilde TEKES WP 5
Virtual Center for Entrepreneurship and Innovation Agder SSE TEKES
WP 6 Communication Uppsala Univ of Turku WP 7 Project
Administration SSE Uppsala 23. Thanks andsee you in world! Karinda
Rhode aka Robin Teigland [email_address]
www.knowledgenetworking.org www.slideshare.net/eteiglandPhoto:
Lindholm, Metro