Enhanced research via software & web tracking

Enhanced research viasoftware & web tracking

Nascent Online MetricsIn an informal poll, eMarketer asked industry insiders “What single word or

phrase would you use to describe the current state of online advertising

measurement?”. The answers to the question were telling...

Opportunity Client-BasedConsequently, marktforschung.de identi!ed client-based tracking as one of

the two top opportunities in online market research in a poll among

leading market research agencies.

QD allows research agencies to track software usage and web site visits.

Participants within a selected target group install a client-based tracker

application on their desktop that generates detailed activity data. This data

is made available for detailed statistical analysis and trend spotting.

What is QD?

Usage statistics

Research Agency Customer Panel

The Benefits‣ Objective

All data is derived from automated trackers, so there is no subjective

interpretation to disrupt your analysis. QD data is 100% objective.

‣ Unique depthProvide your clients with a unique set of data, with deep insight into the

habits of their customers or target audience across sites and over time.

‣ Fast and easySend participants a generated download link of their personal tracker. After a

one-click install, tracking starts and real-time analytics are generated.

Proven TechnologySubstantial ExperienceWakoopa was founded in 2006 and has invested more than 15 man years into its state-of-the-art tracking technology.

Scalable TechnologyThe technology was pioneered on wakoopa.com, an online platform of 100,000+ members for sharing applications, web sites and games.

Extensive Reference DataWakoopa has logged nearly 1 billion hours of usage on 250.000 applications. Early adopters add new sites within minutes and keep the database up to date.

Deploy as White Label‣ Spot trends instantly

Consumers move quickly and trends appear ahead of the mainstream.

Keeping in touch with consumer trends through a fast and objective

mechanism allows your clients to identify and capitalize on these trends.

‣ Improve your analysisFactual data derived from detailed usage data is necessary in order to draw

correct conclusions and make predictions about the future with con!dence.

‣ Enrich researchBy utilizing a unique set of data in your reports, you enrich your existing

research, survey or data set(s) in a new, highly microscopic way.

Several use cases‣ Multi-Platform Research

Track both software applications and web visits

‣ Clickstream AnalysisFollow e-business consumers across all sites

‣ Social Media PresenceTrace brands and content on social media

‣ Authority AnalysisIdentify which sources are relevant per topic

‣ Internet RatingsInternet ratings for publishers and media

1. Facebook (17.93%)

2. Gmail (10.25%)

3. YouTube (9.76%)

4. Google Search (6.73%)

5. Google Reader (5.38%)

6. Twitter (4.32%)

7. Wikipedia (3.17%)

8. FriendFeed (2.23%)

9. VKontakte (1.80%)

10. MySpace (1.63%)

WebOverall Usage on Web

14

Throughout the Day with Popular Apps

www.wakoopa.com

THIS REPORT IS COPYRIGHTED. REPRODUCTION OR DISTRIBUTION IS PROHIBITED WITHOUT PRIOR WRITTEN CONSENT.

Application usage trend for di!erent popular applications.

Case Study: WIRED‣ Background: WIRED UK Launch

In May 2009, Condé Nast launched the !rst local

edition of WIRED magazine in the UK with a

local editorial team in London.

‣ Objective: Brief AdvertisersIn September 2009, WIRED UK organized the

!rst WIRED Intelligence Brie!ng to inform

advertisers about who WIRED UK readers are.

‣ Fieldwork: QD TrackingWIRED UK tracked web site and application

usage of 300 members of the WIRED Reader

Panel for two weeks.

‣ Analysis: Trends & PreferencesResearch agency HMDG analyzed the data and

presented a report about online and social

media behavior of WIRED readers.

Track Sites & Applications

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Create Advanced ResearchFor an example of what kind of research QD can produce, see Wakoopa’s

quarterly “The State of Apps” report, which is freely available for download.

Go-to-Market Partners‣ Joint Go-to-Market

We are looking for agencies to jointly bring QD to market. Wakoopa supplies

the technology. The agency provides research expertise and market reach.

‣ Co-developmentWe will work closely with our go-to-market partners. We will fully support the

QD technology in launching projects. The partner will be involved in setting

future direction as QD evolves into an even more complete offering.

‣ Early adopter licenseQD is licensed in a tiered model based on active trackers and time. Early

adopters are eligible for unlimited use license at an attractive #at fee.

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