Enhance your networking skills with a focus on LinkedIn

Enhance Your

Networking Skills

Build a Referral Network through Social Media

March 18, 2015

2

The Social Media Revolution 2014 - 2015

Original Source Socialnomics

Source - Nick Anderson: https://www.youtube.com/watch?v=mvdH7n-F_oA

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Referrals in Business…

“Eighty-two percent of small business

owners have said that their main source

of new business comes from

referrals, so it’s no surprise they’re

taking a hard look at technologies that

boost social visibility and

feed the referral engine.”

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78% of consumers trust peer recommendations, whereas only 14% trust advertisements.

Referrals in Consumer Buying Habits…

Only 18% of traditional TV campaigns generate a positive ROI

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Referrals in Employment…

http://web.jobvite.com/rs/jobvite/images/2014%20Job%20Seeker%20Survey.pdf

2014

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347 Million Members107 Million users in the U.S.

Average Household Income $83,00040% login EVERY DAY!

Percentage of Millionaires on LinkedIn: 41%

(The most influential and affluent people in your space.)

5 million company Business Pages

47% of all LinkedIn traffic is via a mobile device

2 NEW Users every second

200 conversations occur PER MINUTE in LinkedIn Groups2.1 million GROUPS

Fastest (2x) monthly active user growth than FB and Twitter

LinkedIn Stats

120 Amazing LinkedIn Stats – DMR/Craig Smith 2/2015

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Build An Incredible Referral Network

of Influencers and Prospects

“In a study of 31,128 HubSpot B2B

customers, LinkedIn generated the

highest visitor-to-lead conversion

rate at 2.6%, four times higher than

Twitter (.67%) and seven times better

than Facebook (.39%).”

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A LinkedIn Myth..

“If you build it they will come.”

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A LinkedIn Myth..

“If you build it they will come.”

You gotta ‘Go the distance.’

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But First… OWN YOUR TITLE

The title is YOURS to OWN – 120 Characters

An All-Star, keyword robust headline

increases profile views by 63%.

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…and maintain an All-Star status

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Finding Influencers & Referral Partners

Filter by:

• Industry

• Company size

• Seniority

• Geo

• Keywords

• Company

• Etc…

REFINE

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Pharmacist

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Healthcare Professional

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Pharmacutical

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Wicked Effective ‘Reach Out’ Strategy

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Target Centers of Influence

Prospect with Precision

Explore Shared Connections

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Get the Introduction

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Do the Introduction

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Introduce Yourself

Find commonalities

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Introduce Yourself through a Shared Group

1. Referenced a direct

connection

2. Intimated the value of

connecting

3. Requested a meeting

70% referral success rate

Source: LinkedUniversity

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Create a Referral Tool

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Keep the network informed

Use a 3rd party scheduling and monitoring platform• HooteSuite

• SocialMention

• Tweetdeck

Share relevant content:• Quotes, Questions, etc.

• Info about local events

• Company related news

• Local area news

• Local business focused content

• Industry specific articles

• Promotional content

• Small business articles/resources

• Marketing and sales tactics in your industry

‘20 LinkedIn posts a

month is the magic

threshold to reach

your network.’

- LinkedUniversity

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Finding relevant content

• Google News: http://news.google.com/

• Google Alerts: www.google.com/alerts

• http://discovermagazine.com/tags/medical-technology

• http://www.healthcareitnews.com/directory/social-media

• http://mhadegree.org/top-50-healthcare-influencers-to-follow-on-

twitter/

• http://www.technologyevaluation.com/research/article/Knowing-Your-

Prospects-Influencers.html

• http://mashable.com/category/medical-technology/

• http://www.smartbrief.com/topic/8/healthcare#.VQdHjeH3SDk

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Sources

• VIDEO: Source - Nick Anderson:

https://www.youtube.com/watch?v=mvdH7n-F_oA

• http://www.socialnomics.net/

• http://www.jobvite.com/

• http://www.constantcontact.com

• 120 Amazing LinkedIn Stats – DMR/Craig Smith 2/2015

• http://linkeduniversity.com/

Always share the original source.

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Judy Parisellae: [email protected]

http://www.linkedin.com/in/judyparisella

978.491.7444