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BARSTERSTEO VI VIENHIRENDRAN SIVAGANAMJACQUELYN VANESSA
CHONG ZHAO LUNTEO KUO CHIENNG KIM WING
CHOO ZI ZHAOJONATHAN LIM
WE DRINKWE CHILLWE PARTY
REPEAT!!
BARS
BAR CHOOSEN LUNA BAR IN KUALA
LUMPUR
BAR CHOOSEN HONG KONG BAR IN
PENANG
DESCRIPTION OF THE BUSINESSES
HONG KONG BAR IN PENANG
FOUNDERMR. TAN CHO KHEN
AND MDM. YEOH SZE HOON
CURRENTMS. JENNY1980
LOCATION HONG KONG BAR IN
PENANG● Located off
Chulia Street in George Town, Penang.
● 5 minutes walk from Continental Hotel
● Classic rustic ambiance
● The Hong Kong Bar is ran by the Tan siblings, Mr. Peter Tan and Ms Jenny Tan occasionally with the help of a part time employee
● Serves a wide variety of alcoholic beverages as well as non-alcoholic beverages.
HONG KONG BAR, PENANG
They have a wide variety of customers, mainly foreigners from different countries like Australia, United Kingdom, United States of America, and New Zealand.
They have a wide variety of customers, mainly foreigners from different countries.
- Australia -United Kingdom -United States of America
- New Zealand
● Very competitive especially with bars along the same road.
● The Hong Kong Bar has the benefit of legacy and old reputation to bring in customers.
● It’s walls are decorated with photos, articles, badges, trinkets and plates.
LUNA BAR IN KUALA LUMPUR
FOUNDERMR. LIM KWONG
HING
CURRENTLYMR. ROSLAN
2004
LOCATION
LUNA BAR IN KUALA
LUMPUR
● Founded in 2004 - Mr. Lim Kwong Hing
● 1st rooftop bar in Kuala Lumpur (On Pacific Regency hotel’s 34th floor)
● Serves drinks and food● Has a fine-dining
restaurant - Cristallo di Luna
● View of Petronas Twin Towers and the Kuala Lumpur Tower can be seen
● Interior - DJ booth, indoor swimming pool
LUNA BAR, KUALA LUMPUR
HISTORY
HONG KONG BAR IN PENANG
HONG KONG BAR
:Discover in year 1980 in Penang
:Founder Mr Tan Cho Khen and Mdm Yeoh Sze Hoon
:Burn down in year 2004
: History tradition in this bar. The military badges
gLUNA BAR
:Discover in 2004
: Founder by Mr Lim Kwong Hing
: Popular since year of establish
: Additional of fusion restaurant
: Well-known in tourism destination
BAR ANALYSIS
BAR ANALYSIS( HONG KONG BAR )
-Hong Kong Bar is an old fashioned bar.
-They promote in a way of friendly and patient service.
Top 3 Competitors Reggae Bar Coco Island Bar
Gwen Houze Bar
BAR ANALYSIS( LUNA BAR )
-Lunar Bar a modern bar.
-They are promoted in way of discount, free drink, enjoyable environment.
Top 3 CompetitorsMarini’s On 57 Bar Airy And Sexy Sky Bar Mai Bar
SUSTAINABILITY
SUSTAINABILITY (HONG KONG BAR)
- Hong kong bar survived in this field about 30 years ago.
-Price of drinks is very fair and no extra charge.
-Hong kong bar is a Classic bar and is famous for their friendly service.
SUSTAINABILITY (HONG KONG BAR)
- Popular among the dispatched soldiers.
-Wall fully hung with metal badges.
-Hong kong bar is located heart of the city.
SUSTAINABILITY (HONG KONG BAR)
-Owner will take pictures of visitors and sign their autographs in a photobook.
- Run an honest, simple , Penang homely treatment
-Opening hour start from morning until midnight.
The photos of visitors
SUSTAINABILITY (LUNA BAR)- The stylish and trendy setting of the bar is popular amongst the younger generation. -Besides that, Luna bar is located at the rooftop of Pacific Regency hotel where hotel guests can enjoy a few drinks during their visit to the hotel.
SUSTAINABILITY (LUNA BAR)-Promote by offering discounts and an enjoyable atmosphere.
- A fusion concept fine dining restaurant, Cristallo di Luna, is located just next to the open air bar for customers to dine-in.
SUSTAINABILITY (LUNA BAR)- invites famous DJ to spin , magicians and so on.
-having a lot of events such as gold party, white bikini party.
- offering 360 views of of the Twin Towers, and occasionally a number of local celebrities.
STUNNING VIEWS OF LUNA BAR
COMPARISON
COMPARISONLocation Heart of the city
Target Customers
Foreigners
Motives Provide a comfortable setting for customers to enjoy a drink
Transportation
Travel by car
Type of beverage
alcoholic and non alcoholic drinks
SIMILARITIES
Differences
Hong Kong Bar Luna Bar
Food services
Provides alcoholic and non alcoholic drinks
Provide fine-dining food, snacks, alcoholic and non alcoholic drinks
Music system
Does not have a music system installed in the bar
Have a good music system installed in the bar. (Also has a DJ booth for invited DJs to spin on the turntable.)
Interior design
Has a rustic interior design with faded walls
Has a modern interior design filled with classy equipment and fancy furnitures
DIFFERENCES
HONG KONG BAR
LUNA BAR
Entertainment
Does not provide any entertainment for guests
Provides a swimming pool for guests, as well as a stage and DJ booth that will be used during events by performers
Space Very cramped with seats along the bar counter
Very spacious and there is a wide walkway for guests to walk through and sofas surrounding the swimming pool
Number of Staff
Only have 1 to 2 staff members, which are the owners of the bar
Have more than 20 staff members that are divided into different jobs and responsibilities
Price of product
Cheaper More expensive
WHO IS MORE COMMERCIALLY SUCCESSFUL?
LUNA BAR! NUMBER OF CUSTOMERS SPACE OF INTERIOR
PROFIT GAINED
BARRIERS TO ENTRY ❖ It is relatively difficult to be recognized
in this industry for beginners that have to start from scratch.
❖ Reason is because they will face many obstacles
➔LARGE CAPITAL A large sum of money is needed to start a goods producing business. Needed to pay for assets such as:❖ Space Rental ❖ Bar Equipment
➔UNIQUENESS A bar has to be UNIQUE and EXTRAORDINARY to attract customers. ❖ Has to exceed other competitors
attractions. ❖ May cost more money (location,
decorations)
➔LOCATION, LOCATION, LOCATION
Location of the bar is very crucial. Importance of location: ❖ Domestic environment ❖ Economic environment
➔AMBIANCE❖ Must provide an entertaining ambiance. ❖ Failure to accomplish this mood will result in a bad business.
MONOPOLISTIC COMPETITIVE
➢ Is a market structure where many businesses sell products that are similar BUT NOT IDENTICAL.
➔CHARACTERISTICS OF A MONOPOLISTIC COMPETITION
❖ Many producers and consumers in the market ❖ No business has total control over the market
price❖ No interaction between firms
BOTH THESE BARS HAVE MONOPOLISTIC COMPETITIVE
CHARACTERISTICS
HONG KONG BAR PENANG
LUNA BAR KL
STRATEGIES❖ Set the prices of their products based on the
demand curve❖ Products are priced so that customers will continue
purchasing their products.❖ They use major advertising such as promotions
and events.
Recommendation
Hot Environment in the bar
Customers prefer a placecomplete with air-conditioning
Recommendation (Hong Kong Bar)
Recommendation (Hong Kong Bar)Need to upgrade from current look
Renovate to a more modern style.
Recommendation (Hong Kong Bar)Regularity of drinks available in the menu
Adding more new drinks to the menu
Recommendation (Hong Kong Bar)Lack of staff in the bar
Hire more staff
Recommendation (Luna Bar)Lack of seats available
Increase the number ofseats for the customers
Recommendation (Luna Bar)Poor sound system
Invest in a good quality sound system
Recommendation (Luna Bar)
Drinks are too pricey
Reduce the price of the drinks
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