-
:, - j;fc 1 Selling your ccr.npanyFirst salesn:an: { m*de $om*
very valuable eontacts today.$eeor:cl salesman: I didr:,t Set any
ord*rs either" ,,tna*
E..:r=i
F
Use the words in 1 to talk about an iclea for a new business.For
example: Miilions of peopte are rearning Engtbb. Tbe potentiat
market fortbe new electronic clictionary is enormous.
* Read this extract from the web page of a venture
capitalist.
j The words on the left are from a business presentation. Match
them to thedefinitions on the right.a websiteb potential marketc
averaged costse investmentf employg direct mail campaignh venture
capitalists
1 money you spend on rent, equipment, salaries, etc.2 companies
who pllt money into new businesses3 people who you can sell to4 pay
someone to do a job5 a group of web pages on the Internet6
publicity you send to people,s homes by post7 money you need to
establish or expancl a business8 the sum of, for exampie, ten
different numbers
divided by renelevator pitch: aconcise, carefullyplanned
descriptionabout your company thatyour mother couldunderstand in
the time ittakes to ride up anelevator. A good elevatorpitch is
less than 6Oseconds long.
,.$::rkdi.,:jil', 'j,Editoi :l
4l,,t !r,'Sel.lingyo0r company
-
Nick Jenkins phoned The Investment Hour w'ith his business idea.
Look at thethree pictures on this page. \X4rat do you think his
business is?
s EI:.* Listen/ 9r..tio.t, o,
to Nick Jenkins' elevator pitch. 'What are his answers to thethe
web page in J?
a
d
After listening to Nick Jenkins' elevatorwrote the following
repoft. Complete itagain and check your answers.
investment analyst,the box. Then listen
pitch, Jon Day, theusing the figures in
750,000 &1 billion 24 60c'/o52 milllon and t3 million
500/c:
)20/o 650 300,000s1.20 s750,000 12 15,000
MoonpigMoonpig operates a website that atlows users to
personatise, print and sendgreetings cards within (a) hours. Users
can choosefrom more than (b) cards and can customise thecaptions on
the cover as well as the greeting.
The founder, Nick Jenkins, has an MBA and previous experience
setting upbusinesses in the former Soviet Union. He employs
(c)peopte at Moonpig.
He says their competitive advantage is that this is one of the
few times that youcan buy something from the lnternet that's
actually better than a similar product
ro that you can buy in a shop. They have a (d) digitalprinting
system. Their running costs are low and they make a profit of
on each card sold, a margin of (f)Their potential market is
enormous. (g) of the
British population buy an average ofrz cards each a year. The
greetings card15 business is worth more than (h) a year in the UK
atone
and fro bittion wortdwide.At the moment they have (i)
more peopte are registering each month. Turnover is increasing
bya month and they are expecting to be profitabte
zo within six months. Their target is to get (k)the UK and (D
wortdwide in five years.
They are tooking for between (m)investment to finance marketing
in the UK and the US. Their direct maiI campaignsare provingvery
successful, and they are talking to venture capitatists in the
US
z5 about setting up a website there.
(e)
0
users and more and
customers in
of
-
\7hat do you think of Nick Jenkins' business idea?Look at page
L24 to see what Jon Day, the investmentanalysq thought.
Complete the chart as in the example. Find two moreexamples in
the report in 5 and add them to the chart.
Fr*se*t S*n:ple vsFres**t e*nt*mu*u*
i:x**r:x*it *}*.*,&}*t*i*
TalkinE businas$t Combine the verbs in A with the words in B.
Make as many different
combinations as possible. For example: make a profit
A make have hire run set upB a company a business a profit staff
a website previous experience
3 Use the collocations in 1 to complete the sentences below. You
may need tochange the form of the verb.a Our investors are happy
because we arq Ma,ki^6 4 profit.b 'We so that people can get
information about our
products online.They use a recruiting agency toGiovanni Bianchi
which his family owns in Milan.
heHe has the right qualifications for the job but?
3 Choose three collocations from 1 and make your own
examples.
The words in brackets are from the report on page 5. They arc
all importantbusiness words. Use the correct form of each to
complete the sentences.
ecllscatioxrs
c
de
Word huilding
L
-
abc
de
t
His new business is a great . (successful)\We have good ideas,
but we need to convince ourAs the market grows, they are
increasingIt's a verv business. (profit)Every day I read the
newspapers. (finance)\7e are looking for to staft up a new
business. (capitalist)
(investment)
for rinore:on.the .',.yocabulary oJrbusinessand the Intdinet
s6er. ,Page.g5" r':,,' :r
. (product)
Y$xw ffiffiffipffi$ty wffih ffiffiffi*$ You are surfing the
Internet and you see the web page below. Find words which
mean the same as the following:a move information to a computer
from the Internet (para 1)b take to a specific place (oara 1)
--
c growth (para 2td goods or money that a company owns (para 3)e
without competition (para 3)f original (para 41g running after
(para 6)
_
h maintain (para 7)
oo90ool
=
oooaoadooa)o
=
eqg bettefdOgfOOd.CO[t is revolutionizing the pet food
industry.Our business proposition is simple: we give you the dog
andthen sell you the dog food! The customer chooses a dogon our
website and we download it directly from ourstate-of-art logistical
centre.We have a competitiveadvantage over traditional dog food
suppliers: wedeliver the dogs hungry so they want food!
e*g* Everybody tit es dogs.Those people who dontlike dogs
probably like cats, so it's a market with
l0 lots of potential for expansion.re The Company has a
pioneering investment
programme.'You give us your dog and we give youstock!'This
way,we make sure we have loyal investors as well as a guaranteed
supply of dogs.We have inexperienced management team with
unrivalled experience and commitment.Team members have worked
in
ts 30 start-ups over the last two years, and all own dogs.%*
ReUeCca Hargrav, President and Chief Creative Officer of
betterdogfood.com, is well known for her
innovative designs and her love of the animal kingdom.
fu Carl Malamud is the Chairman/CEO/Founder of
betterdogfood.com. His dogl name is Bob.fr* SpOt is the cuddly,
lovable mascot of betterdogfood.com.When he's nor chasing cars, he
is working like a dog
20 on his personal web page. As a result, he's able to sit,
stay, fetch, play dead, code HTML and optimize
graphics.Fortunately, we are able to use this unique combination of
skills to sustain our competitive advantage.
t, ,r,selling )iour::ionrDanfr , r ,: ,f
-
Reorganise the words to form questions.a company's the what's
name
What'r the cor^par./'r r'.ap,e?b exactly they do what do
c of competition what is kind there
d their advantage what competitive is
e their is market what potential
f for do they investment how the business get
g behind people company the who are the
h experience previous they what do have
Answer the questions in 2 with information about
betterdogfood.com.a
bG
de
ts
h
ffi-*&9?@
"Wbateuer you''re selling, tbey're buying "
-
rr{JTne},
Ymaxr Smt.*&trtr mtmnt-uxp* rwork with a partner. Discuss
your ideas for your own dot.com. It can be either
serious or humorous. complete the 'your dot.com start-up, column
in the tablebelow. Then change partner and pitch your idea to your
new partner. Listen toyour new partner's pitch and take notes.
Use the frameworkcompany.
below to write a web page describing your new partner,s
(name of company)lSa (type of company)The main activity of the
company isTheir potential market is
:::il:::,4:-:1i;
It makes money by
The management team
The competition
Their competitive advantage is
They are looking for investment to
l