Engage:SD, Part One-Meet Social Media

Part One: Meet Social Media

Part One: Meet Social Media

Engage:SD Sponsor

Part One: Meet Social Media

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Part One: Meet Social Media

What is Engage:SD?P

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Online Webinars

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Skill Building Workshops

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In-Depth Technical Assistance

Section One: What is Social Media?

Part One: Meet Social Media

Why Social Media?

Social Networking

Social Learning

Social Marketing

Part One: Meet Social Media

What social media tools do you use?

Source: "Using Social Media to meet nonprofit goals: the results of the survey”, Idealware, Feb. 2010

Part One: Meet Social Media

Are you overwhelmed?

Conversation Prism 1.0 b d solis

Part One: Meet Social Media

Social Media Characteristics

Conversation

Participation

OpennessConnectedness

Community

Source: “What is Social Media?” ICrossing

Part One: Meet Social Media

Social Media ≠ Advertising

photo by truthout.org, flickr

Part One: Meet Social Media

Social Media = Relationships

photo by Adam Foster | Codefor, flickr

Part One: Meet Social Media

Conversation Prism

Conversation Prism of Flickr by b d solis

Section Two: Strategy Matters

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Building a Social Media Strategy

Part One: Meet Social Media

Components of a Social Media Strategy

Goals

Audience

Message

Tools

Tactics

Content

Part One: Meet Social Media

SM Strategy: Goals

>> Goals>> Audience>> Message>> Tools>> Tactics>> Content

Key Question: What do you hope to accomplish?

Example Goals:• Increase brand awareness• Improve communication

with key stakeholders• Enhance fundraising efforts

Part One: Meet Social Media

SM Strategy: Audience

>> Goals>> Audience>> Message>> Tools>> Tactics>> Content

Key Question: Who are you trying to reach?

Example Audiences:• Existing donors• Families with young

children• Specific demographic

groups

Part One: Meet Social Media

SM Strategy: Message

>> Goals>> Audience>> Message>> Tools>> Tactics>> Content

Key Question: How do you describe your organization (in 120 characters or less)?

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Can you tweet your message?

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SM Strategy: Tools

>> Goals>> Audience>> Message>> Tools>> Tactics>> Content

Key Question: What tools will help us achieve our goals and align with our target audience?

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Scale tools to your audience

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SM Strategy: Tactics

>> Goals>> Audience>> Message>> Tools>> Tactics>> Content

Key Question: What individual actions do you need to take to accomplish your goals?

Examples:• Ask questions on your

Facebook page• Create a custom Twitter

background

Part One: Meet Social Media

Local Flavor

Part One: Meet Social Media

Custom Twitter Background

Part One: Meet Social Media

SM Strategy: Content

>> Goals>> Audience>> Message>> Tools>> Tactics>> Content

Key Question: What kinds of information should we share?

Example Content:• Events• Celebrate success• Photos, videos, links

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Local Flavor

Part One: Meet Social Media

We (all) are here

Photo by David Armano

Section Three: Tips to consider

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Overcome your fears

Photo by Intersection Consulting

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Be disciplined

Screenshot: Beth’s Blog

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Be Ready to Respond

Image: Jeremiah Owyang-Flickr

Part Four: Tips to Consider

Consider your employee usage policy

Photo by Intersection ConsultingResource: Policy Tool

Part One: Meet Social Media

Understand your audience

Photo by David Armano

Part One: Meet Social Media

Crowdsourcing

Crowdsourcing is "taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an 'open call' to a large group of people (a crowd) asking for contributions”

Part One: Meet Social Media

Think about smiles

Social Media can help youbuild meaningful connectionsto the supporters of your organization

"Smiles lead to conversations, conversations lead to

engagement, and that eventually leads to

selections and referrals"

Eric Weaver on Pemco Insurance

Part One: Meet Social Media

Get Connected

web: www.engagesd.orgrurallearningcenter.org

facebook: www.facebook.com/engagesd

delicious: http://delicious.com/RuralLearningCenter

twitter: @RuralLearning

Part One: Meet Social Media

Thanks for joining us!

Contact Lindsey:Lindsey KarlsonLindsey.Karlson@RuralLearningCenter.org605-772-5153www.engagesd.org

Contact Mike:Mike KnutsonMike.Knutson@RuralLearningCenter.org605-772-5153www.engagesd.org