Evolving to Meet Student Social Media Expectations

• 1. Evolving to Meet Student Social Media Expectations Alexander B. Craghead February 13, 2012

2. Intro to SM Class

• Originated 2009

• Twice a year

• 3-4 Weeks Online

Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 3. Lessons Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 4. Shifting Privacy Concerns Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 Image: Flickr user peregrinari, used under Creative Commons license 5. Shifting Privacy Concerns Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 Image: Flickr user TomFlemming, used under Creative Commons license 6. Addressing Privacy

• Membership Optional?

• Paging John/Jane Doe

• Break preconceptions that lead to bad choices

Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 7. Perception Barriers & Value Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 += Images: Flickr users david_shankbone, markfbennet, both used under Creative Commons license 8. Platform-Centric = Losing Battle Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 > Image: Flickr user alancleaver_2000, used under Creative Commons license 9. Need Goals/Values, Not Hammers Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 10. Addressing Value

• Focus on problem solving not platforms

• Forced solutions = bad motivation

Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 11. Adapting to Students Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 12. Old Student Motivation

• What is Social Media and why should I use it?

• Underlying Motive: Curiosity/Fear

Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 13. New Student Motivation

• How do I better use Social Media to do X?

• Underlying Motive: Skill Development

Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 14. Curriculum Adjustments

• Students want practical applications NOW

• Community dynamics = more time

• No more orphan projects

Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 15. CCM 376E Intermediate Social Media Alexander B. Craghead & Joanne McCall Spring 2012 Term | April 2-June 9, 2012 More Info: [email_address]