ENGAGE2015: Southwest and Its Employee First Mindset - Katie Coldwell, Southwest

Southwest Airlines Connecting People with Purpose Katie Coldwell @KatieColdwell @SouthwestAir

Southwest History

Southwest History

Today Southwest Airlines is the Nation’s Largest Domestic

Airline In terms of passengers carried

The Next 40 Years

Updated Strategic Plan for Southwest:

•  AirTran Acquisition

•  New Rapid Rewards Frequent Flyer Program

•  Fleet Modernization

•  737-800 Series Aircraft

•  New Reservations System

Our Philosophy

Engagement Results

“The Business of Business is People.”

Herb Kelleher Chairman Emeritus Southwest Airlines

•  MeeHng  15%  ROIC  Goals  

•  Record  Stock  Prices,  Profits,  and  ProfitSharing  ContribuHon  

•  Employee  Turnover  

The Purpose of Purpose

Why is Purpose Important for Employee Engagement? •  Provides guidance and direction

for Employee behavior

•  Establishes affinity among the Employees, and gains their commitment and engagement

•  Applies focus for decision making as the Company evolves

•  Helps all stakeholders understand intent of the Company, especially Employees

Our Purpose

Employee Purpose

Employee Purpose

hTp://www.youtube.com/watch?v=eGxMf88I5g4    

Measuring Engagement

71% of Employees say “Working at

Southwest is a Calling”

“Just a Job”

“A Stepping Stone in my Career”

Working at Southwest is more than a paycheck.

WorkPerks

Make it Stick

200,000 memorabilia items

Leadership Legend

Culture of Engagement

15,000 Letters and Care Packages

Culture of Engagement

Tell the Story

•  1.9 Million page views in 2014

•  410,000 SWALife page views so far in 2015

•  3,100 average Pulse Point views weekly

Tell the Story

Bottom Line

Questions?