Engage2014 east-engaging-millennials-lee-mc enany-caraher-final

The Art of Engaging Millennials

Lee  McEnany  Caraher CEO,  Double  Forte

Author,  Millennials  &  Management

Recrui'ng  &  Retaining    The  Next  Genera'on  

One  Viewpoint  

“The  children  now  love  luxury;  they  have  bad  manners,  contempt  for  authority;  they  show  disrespect  for  elders  and  love  chaFer  in  place  of  exercise.  Children  are  now  tyrants,  not  the  servants  of  their  households.  They  no  longer  rise  when  elders  enter  the  room.  They  contradict  their  parents,  chaFer  before  company,  gobble  up  dainHes  at  the  table,  cross  their  legs,  and  tyrannize  their  teachers.”  

One  Viewpoint  

Socrates 470BC  –  399BC  

1.  Are  enHtled 2.  Expect  rewards  and  promoHons  for  showing  up 3.  Don’t  work  hard 4.  Can’t  get  anything  done 5.  Are  casual  and  disrespecRul 6.  Want  freedom,  flexibility  and  work-­‐life  balance

7.  Have  helicopter  parents

Common  Themes  

•  Millennials  Biggest  GeneraHon •  Three  DisHnct  Groups

28-­‐34      22-­‐27      14-­‐  21

•  36%  Millennials  18-­‐31  live  at  home   –  18%  college  graduates  live  at  home –  16%  25-­‐31  yr  olds/56%  18-­‐24  yr  olds –  29%  employed  Millennials  live  at  home

•  Most  educated  in  American  History

0

100

PopulaHon

Boomers

GenX

Millennials

77M

Highest  %  in   4  Decades

2014 44% Millennial Adults Are Non White

Majority of Americans Non White

Millennials  At  A  Glance  

2043

Raised  Differently  

Raised  in  a  Different  Time,  Differently  

Millennials:  

1.  Are  enHtled  –  CONDITIONED 2.  Expect  rewards  and  promoHons  for  showing  up  -­‐YES 3.  Don’t  work  hard  –  WORK  DIFFERENTLY

4.  Can’t  get  anything  done  –  LOOKS  DIFFERENT 5.  Are  casual  and  disrespecRul  –  DON’T  KNOW  BETTER 6.  Want  freedom,  flexibility  and  work-­‐life  balance  -­‐YES

7.  Have  helicopter  parents  –  SOME  DO

Common  Themes  

CONFIDENT

The Mind-Set •  Capable •  Contributors •  Change Makers

Meaningful

Work

Opportunity

Constant

Dialogue

Full-­‐Life

At  Work  Millennials  Want  

MAKING  IT  WORK  AT  WORK  

Vision  MaIers:  Me,  Team  Company  

Vision  MaIers:  Me,  Team  Company  

If  you  do  NOTHING  else,  telling  your  teams  

WHY  the  work  maFers  BEFORE  they  start

“Because  I  Said  So”  Doesn’t  Work  

CONTEXT

Power  of  input  

“Anyone  who  has  an  idea  is  heard  …  I  finally  found  the  right  job.” Liz,  age  27

The  Power  of  Input  

Millennials  want  to  do  things  their  way….LET  THEM

Guidelines,  Context,  Deadlines And  if  it’s  really  important  :

“Do  it  my  way  first  please  and  improve  on  it.”

Improving  The  Process  

Millennials  want  to  make  a  difference  AT  and  THROUGH  work

Make  A  Difference    

•  Support  their  causes •  Offer  Volunteer  Days  for  the  office •  Turn  a  holiday  into  a  floaHng  volunteer  day

If  you  adjust  to  aFract,   keep  and  nurture  Millennials  

EVERYONE  wins.

Catering  isn’t  Caving  

THANK YOU! Lcaraher@double-­‐forte.com @leecaraher