Engage2014 east-the-future-of-employee-communications-keith-kitani-final

The  Future  of   Employee  Communica6ons Keith  Kitani   CEO,  GuideSpark

Our  company’s  two  most  important  assets

CUSTOMERS EMPLOYEES CUSTOMERS EMPLOYEES

2004

Manuals Seminars Brochures

2004

SENDER  

Manuals Seminars Brochures ?

Mobile

of  US  adults  have  a  smartphone;    38%  have  a  tablet 62%  

Connected

people  have  access  to  the  Internet 3B  

2014

Connected

Video

hours  of  video  watched  per  month 6    Billion  

Social

of  all  internet  users  are  now  ac6ve  in  social  media 72%  

2014

Connected

Content

2014

0

10

20

30

40

50

60

2005 2010 2015 2020

Rise  of  Millennials  in  the  Workforce  

Tradi6onal Baby  Boomers Gen  X Millennials Gen  2020

Connected

Content

Workforce

CUSTOMERS EMPLOYEES

Customers  

Awareness

AWrac6on

Acquisi6on

Engagement Development

Advocacy

Renew

We  invest  huge  amounts  in  every  step  of  the  customer  lifecycle

We  u6lize  an  array  of  tools  to  help  us  reach,  engage,  and  measure  our  customers

Marketers  have  changed  how  they  reach  us

Targeted Personalized Data  Driven

EMPLOYEES

1  in  8  employees  are  ac6vely  engaged.

$550  Billion/year  problem

Losing  a  quality  employee  is  much  more  costly  than  losing  a  customer

Consider  the  costs:

Exit  Costs Recrui6ng Interviewing

Hiring Orienta6on/Training Reduced  Morale

Lost  Produc6vity Customer  

Dissa6sfac6on Reduced/Lost  Business

Administra6ve  Costs Lost  Exper6se Etc.

Losing  a  quality  employee  is  much  more  costly  than  losing  a  customer

Consider  the  costs:

1-­‐2  YEARS    of  pay  and  benefits  

per  employee  turnover  

Plus:  External  factors  for  customers,  other  employees,  and  

business  operaCon  

%  Millennial  turnover  (Mul6ple  Genera6ons  @  Work  survey)

%  Leadership  Gaps  (Bersin  by  DeloiWe,  2013)

%  Skill  Gaps (Manpower,  2013)

Maintaining  a  Produc6ve  Workforce  is  Hard

92  54  60  

Changing  business  pracFces  coupled  with  future  trends  drive  the  need  for    

HR  leaders  to  become  marketers  

Gegng  Above  the  Noise

Your  message.

Right  Message.  Right  Time.  Right  Medium.

Engage

Measure

Reach Personalized   Employee  Communica6ons

Who  are  they?

What  do  they  do?

Personalizing  Communica6ons

How  do  they  get  informa6on?

Let’s  Engage  Employees

Targeted Personalized Data  Driven

Opportunity  is    knocking  at  our  door

The  future  of  employee  

communica6ons  is  now!