The GO-JEK Social Story One Video At A Time Piotr Jakubowski - CMO
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Branded Video 3 Key Learnings
The GO-JEK Social StoryOne Video At A TimePiotr Jakubowski - CMO
3
5
Understand The Context
What is the context of your story?What is important to our consumers? Why are they online? What are they doing? What can earn them social currency, today?Why should they care? Why should they share?
Relevance To The Platform
Relevance to platform
Craft Driving The Story Home
Crafting The Story Be true to what your brand stands forThink with the heart Details. Details. Details
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ContextRelevanceCraft
Thank You@piotrj
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