Engage, amaze and deliver with e pi server in the aws cloud london

Peter Sunna Product Manager

Peter Yeung Business Developer Manager

Deploy EPiServer

CMS in the Cloud

“In the fast pace online

landscape, you need a

highly scalable and agile

CMS to meet the needs

of your customers

quickly.”

Highly Scalable?

Agile?

Meet the needs of your customers?

Peter Yeung

#notyetontwitter

“Deliver a great

customer experience”

CXM

User Experience

Ecosystem / Add-on Store

EPiServer Platform

CXM = Customer Experience Management

CXM

User Experience

Ecosystem / Add-on Store

EPiServer Platform

Platform today - version 7.1

• Runs in the cloud

• License file tied to IP or MAC

• All frontend servers know about each other

• Files stored on disk (VPP)

• Dependent on local services (Scheduler)

• 1-1 mapping between EPiServer site and IIS site

Web Instance

Events/Messa

ging Service

Blob/File

Service Site activation

Web Instance

Web Instance XCOPY Deploy

Scaling 1..n Scaling 1..n

Database

Platform tomorrow

Deployment

• No requirement to install MSI

• No references to Program Files

• No absolute paths

• No Scheduler Service

• No updating web.config on startup

• No server config in web.config

Copy 1 folder to deploy

Load balancing

• New Provider Model for ”Remote Events”

• Default is WCF with TCP/UDP

• Amazon provider with zero config

– Amazon Simple Queue Service (SQS)

– Amazon Simple Notification Service (SNS)

Files

• New Provider Model

– Blob Provider (Blob = Binary Large Object)

• Default is files on disk

• Provider for Amazon S3

Multi site

• Multiple sites per IIS site

• Sites created and activated in backend

Example: Amazon CloudFormation

CXM

User Experience

Ecosystem / Add-on Store

EPiServer Platform

Ecosystem

Hard to get right

Why?

Where?

Updates?

Fast

Add-on Store

Available today

Social Reach

Google Analytics

Publish from Office

Language Manager

Disqus Comments

Coming soon

Dynamic Forms

Content Activity

Content Groups

Third party

Verification?

Support?

Design guidelines?

Sales process?

The Add-On Store Benefits for Customer

• Get access to latest 3rd Party technologies/functionality

– New Functionality (e.g. translation services)

– New Verticals (e.g. retail PoS integrations)

– New Platforms (e.g Marketing Automation)

• Get access to latest EPiServer functionality

– Google Analytics

– Social Reach

• Auto Updates and Deployments

• Verified and Confidence

• Run your own Enterprise Store

Types of Add-On Partnerships

Verified Solution Add-Ons

Site-Owner Add-Ons

Joint Solution Add-Ons

Developer Add-Ons

Verified Solution Add-On

• Verify integration appropriate

• Co-Sales / Marketing Materials

• Annual Review Site Owner Solution Add-On

• Add-On Store Access

• Deeper integration (UX/UI)

• Co-Sales / Marketing Initiatives

• Bi-Annual Review

Site Owner Solution Add-On

• Add-On Store Access

• Deeper integration (UX/UI)

• Co-Sales / Marketing Initiatives

• Bi-Annual Review

Joint Solution Add-On

• Sold through EPiServer Channel

• Complete platform integration

• Engaged Sales / Marketing Teams

• Quarterly Review Developer Add-On

• Through developer channel

• Open-source solutions

• Community tested

Developer Add-On

• Through developer channel

• Open-source solutions

• Community tested

General Partner Journey

1 – Introduction

• Identify

•Application

2 - Feasibility

•Technical Feasibility

•Business Feasibility

3 Define the Relationship

•Type of Add-On

•Contract Signature

4 Development Review

•Technical Assessment

5 – Launch Plan

•Marketing

•Sales

•Support

•Training

6 – Launch

•Review

•Roadmap

•Feature Requests

Verified Solution

• Ensure integration works

Site Owner Solution Add-On

• Install / Uninstall Test

• Integration Test

• Security Test

• Performance Test

Joint Solution Add-On

• Full system test

• Pricing list

• A Sales Sheet/ Product Sheet

• Website Blurb / Info

• Sales Presentation

• FAQ sheet

• Implementation Cheat Sheet

• Press Release draft

• Support Policy

• Training information

• License Terms and Conditions (EULA, EUSA)

Marketing Automation

Analytics / Optimization

DAM / MAM / PIM

Search

Translation

Payment / Tax / Shipping

Mobile

Social

Video

Available today

Apptus

InRiver

Silverpop

ImageVault

Site Attention

SEO Manager

What’s Next?

Q1 – 10 Add-Ons

Add-On Store

Enhancements

More Marketing Initiatives

Customer Survey

CXM

User Experience

Ecosystem / Add-on Store

EPiServer Platform

User Experience

Simplicity

User centric design

Content in focus

Attention to details

CXM

User Experience

Ecosystem / Add-on Store

EPiServer Platform

Customer Experiences

Deliver

Analyze

Create

Optimize

Create

Experiences Content lies at the heart of all marketing.

Create Reuse Touchpoint

preview

Content Products Customers

Context

rules

Behavior

Context

rules

Deliver

Experiences Screens, channels and touchpoints. Did someone say

context is king?

Deliver Screen

agnostic

Create

Adaptive

Reuse Touchpoint

preview

Content Products Customers

Context

targeted

Context

rules

Behavior

Screen

agnostic

Context

targeted

Analyze

Experiences Curated insights make you stop guessing.

Web Social Mail Apps

Deliver Screen

agnostic

Create

Adaptive

Reuse Touchpoint

preview

Content Products Customers

Context

targeted

Context

rules

Overview Context

details

Engage-

ment

Behavior

Context

details

Optimize

Experiences Taking advantage of data and counting conversions.

Web Social Mail Apps

Deliver

Optimize

Channel

agnostic

Create

Adaptive

Reuse Touchpoint

preview

SEO A/B test

MVT

Content Products Customers

Self

optimized

Context

targeted

Context

rules

Goal Conversion Engage-

ment

Behavior

SEO

Bring it all together

CXM is not one piece of software, but a strategy

where several different technologies plays a key role.

Add-o

ns

Cloud