ENG101 SlideCast

How Target knows more about you then

you do

The Target Dilemma

The Story

Target knew his daughter was pregnant before he did!

How They Did It

How They Tracked Her Purchases

A Guest ID to track:

• Purchases

• Returns

• Inquiries

• Quantity of purchases

• Time/Date

Specialized Flyers and Ads

Get them hooked while they’re young so-to-speak

They Can Purchase Your Information Too

They know more about you than you do.

They Use Math and Science…

… To get you to buy their products.

All in all…

… You’re pretty much a sitting duck either way

Thanks for Watching!