Enews Special Edition

PORTO - A TRADE MARK DESTINY

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The city was

once the world,

nowadays the

world is a city.

Lewis

Mumford

From city marketing to city-brandEvery city has personality capable of creating differentiation.

The promotion programs to which they are submitted can be used to

detect certain characteristics that, when are properly communicated,

will contribute to attract tourism, investment and notoriety.

This positioning – city marketing – is crucial when considering

the visibility and international affirmation of the cities.

A strategic investment thought to give good results not only from a

perspective “out there” as the feeling of pride and belonging “over here”.

To think of Porto as a destiny brand is a challenge designed,

structured and carried out by b+ and, that, we invite you to know.

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PORTO - A TRADE MARK DESTINY

“PORTO” is the starting point. Mandatory

and inspiring. A word that does not require

translation. Porto, assuming its origin

with authenticity. Porto is associated with

urban living, including heritage but also

contemporary, diversity and diversity of

those who are the city.

Thus is born the concept founder of the new

brand: the mutating character and chameleon

with which Porto surprises, with an expression

capable of anchoring all the external signs of

personality.

The city expresses, finally, a diversified offer.

In other words, it offers multiple opportunities.

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OPORTONITY CITY

Oportonity City brand was created to provide

the city with a sign inspiring and attractive

enough, to invite people to discover that

destiny for the first time or to re-discover it,

with a new glance.

It is a logo to make the city more competitive

within the tourist market, at an international

level. It has, therefore, an intention openly

facing out, defying visitors and tourists from

every latitude to think “Porto” as an opportunity

to discover a unique destiny.

In resume Oportonity City was thought to

position the city at the map of urban destinies,

unfolding in a variety of offerings – as many as

are being drawn to surprise.

Key words: life experiences, experiences,

hospitality, discover, versatility, positive spirit,

vitality.

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It is unquestionable the importance that cities take on the functioning of economies and on people lives: we live on them and it's on them that we look for the answers for our needs and desires. In City Marketing

A MuTANT BRAND

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LIvE

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BuSINESS

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Professional implementation

of the territorial brand is

an effective tool of local

development, that promotes

exportation, it brings tourists,

and results in a competent

workforce and attracts

investments... increases self-

esteem of residents, mobilizes

civic pride, turns people aware

and proud of the conquers of

their land.

Seppo Rainisto

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A BRAND WITH vITALITY

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A BRAND WITH vITALITY

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FOLLOWS AND ASSOCIATES THE vITAL ENERgY OF THE CITY

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A BRAND WITH vITALITY

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OPORTONITY CITY. PORTO OF THE THOuSAND AND ONE OPPORTuNITIES.

Amsterdam, Rotterdam, Manchester, London,

New York, Madrid, Barcelona, Copenhagen

are examples of cities which have taken

advantage of city marketing to self promote,

to differentiate and therefore been able to

capitalize more investment, more notoriety,

more tourism.

Porto is now finally equipped with a new tool

of change, to assume an image that will put

the city in the position it aspires, as the city

of the thousand and one opportunities, along

with the European Counterparts.

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SCHEDuLE A MEETINg WITH uS.

[email protected] • T+351 226 052 500

RUA DA RESTAURAÇÃO 292, 4050 - 501 PORTO

WWW.BMAIS.COM

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