2011 MIT Global Challenge Competition | Slidedeck | Endo+Agra Ira Winder Adele Phillips Miho Kitagawa Jenny Liu MIT Global Challenge Final Proposal April 5, 2011 endo+agra Facilitating a new generation of sustainability in rural Japan through innovative media
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2011 MIT Global Challenge Competition | Slidedeck | Endo+Agra
Ira WinderAdele Phillips
Miho KitagawaJenny Liu
MIT Global ChallengeFinal ProposalApril 5, 2011
endo+agra
Facilitating a new generation of sustainability in rural Japan through innovative media
1 Sustainable rural production landscapes in
Japan are valuable assets to humanity, and the responsible practices of environmental steward-ship contained within should be preserved (United Nations Univ. and Japanese Ministry of Environment)
2 Our team has studied such rural areas for the past 4 years in a valley called Tane, located within Shiga Prefecture, Japan
RURAL FLIGHT
3 Rural areas in Japan are abandoned in
favour of urban areas at an alarming rate, causing community disruption at various social, economic, and environmental levels. Many communities are left with several abandoned homes in their community, leaving a burden and an atmosphere of desertion
and the destruction of sustainable culture
2011 MIT Global Challenge Competition | Slidedeck | Endo+Agra
2011 MIT Global Challenge Competition | Slidedeck | Endo+Agra
BACK TO COUNTRYSIDE
1 10,000 people migrating to rural areas every year with help from a government subsidy called I-Turn, which guarantees any one who opts out of a metropolitan job 1 million yen per year beginning in 2012.
TOKYO,NAGOYA, OSAKA . . .!
2 590,000 people homeless after March 11, 2011 earthquake and tsunami
BACK TO COUNTRYSIDEEndo+Agra will facilitate the
to end and save the villages of Tane.RURAL FLIGHT
movement
and the end of a consumption-driven era
Task:
Endo+Agra
Hi!
2011 MIT Global Challenge Competition | Slidedeck | Endo+Agra
4 We have collaborated with village elders to offer immigrants to Tane the chance to use one of the 50 abandoned homes in the region if they agree to abide by community standards of sustainability and service
1 In order to bring visibility to Tane and reach out to urban dwellers who might move to rural areas, we must utilize digital media technology that doesn’t simply reach people, but makes a new lifestyle of sustainability enticing.
2 The digital media tools that we create will integrate housing, job opportunities, and community information through a single web interface.
3 Advertising will be conducted through government referrals and established channels of social media.
PROPOSAL
2011 MIT Global Challenge Competition | Slidedeck | Endo+Agra
Success will be measured not just by the amount of people who move to Tane, but by the dedication of individuals who build Tane’s new future of sustainability . . .
IMPLICATIONS
Rural Flight is an epidemic across Japan, so successful efforts in Tane may be scaled to include the tens of thousands of abandoned homes across the country.
And once people are unified under the banner of sustainability, the capacity to solve future problems has no bounds.
2011 MIT Global Challenge Competition | Slidedeck | Endo+Agra
Please check out our full proposal for all the details!