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Transcript
ENC 4260 • Advanced Technical Writing
WEEK 1: COURSE INTRODUCTION AND INSTRUCTIONS FOR ASSIGNMENT 1
IMPORTANT: This lecture is an encore presentation from the Spring 2014 semester; thus you will find that the assignment due dates referred to in the audio need to be adjusted for 2015 (adjustments have already been made in the text of the slides). WRITE DOWN ALL THREE AUDIO CODES IN THIS LECTURE AS YOU HEAR THEM -- YOU WILL BE SENDING THOSE WITH YOUR FIRST ASSIGNMENT BY JAN. 12, 2015. Total length of this lecture audio: 00:57:32
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 2 of 34
Course Goals
1. Show ability to create clear, concise, and complete messages that meet needs of intended users and readers.
2. Meet stated deadline for assigned project.
3. Show ability to create and transmit messages in such diverse media as print, audio, video, in-person presentation, and internet.
4. Show knowledge and sound judgment in using effective communication concepts, theories, tactics, and strategies appropriate for intended project results.
5. Show ability to interpret and edit messages from advanced Subject Matter Experts (SME’s) and transmit said messages effectively to non-expert users.
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 3 of 34
• Contact me at any time by email, or call me at home (941-927-2898) Mon-Fri, 9 am to 5 p.m. Because all of my teaching is online, I am seldom on campus but I can meet you there if you wish. I am also available by Skype (arrange time in advance).
• Before asking a question by email or phone, first consult assignment instructions, lectures, email messages, and syllabus.
• Save all course-related messages, lectures, readings, and files in a separate ENC 4260 folder and back that up DAILY.
• Efficient communication is essential because all of us are busy people.
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 7 of 34
Email Messages
• Send assignments to me via Canvas, but other messages directly by email to [email protected]
• ALWAYS include your name, course number, and (if relevant) assignment number in subject line.
• Name your assignment correctly: Lastname_4260_X.docx or Lastname_4260_X_markup.docx, where X = assignment number
• Make sure you receive my acknowledgment of all assignments and other important messages -- if you do not, send the message again ASAP.
• Promptly sending and replying to email are essential.
• I receive scores of emails from students every week – don’t let yours go missing!
• My alternative personal email is [email protected] to be used if you have problems with the USF email system.
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 8 of 34
Grading Standards
• A = exceeds objectives of the assignment; three or fewer major errors in language usage, sentence structure, or organization; clear, logical thought; originality, creativity, and maturity
• B = meets objectives of assignment; no more than four major errors in language usage, sentence structure, or organization; logical but uninspired thought; no major surprises
• C = meets objectives but just barely; five or more major errors in language usage, sentence structure, or organization; some lapses in logic; often, a cautious effort to “give the instructor what he wants”
• D = tries but fails to meet objectives; six or more major errors in language usage, sentence structure, or organization; jumbled, weak flow of ideas; confused understanding of the assignment
• F = complete failure to meet objectives of the assignment
• More information on writing errors in this course:http://www.todroberts.com/USF/grade_penalties.pdf
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 9 of 34
Grade Calculation
• Grades are earned, not given.
• Evaluation is based on performance and professional standards, not personality.
• Grades are weighted as follows:
• 60% = Assignments 1, 2, 3 (20% each)
• 30% = Assignment 4
• 10% = Final Exam
• No assignment turned in = ZERO points.
• Plagiarized assignment = ZERO points
• Late submission loses 10 points for each 24-hour period beyond due date (no penalty if resulting from legitimate, verifiable cause such as health problem -- must send documentation to me via email or U.S. mail).
• Points will also be deducted from a relevant assignment for missing lecture codes.
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 10 of 34
Two Grading Options
• OPTION 1 - Optimal Learning: Request detailed mark-up if you’re willing to revise and return your work to me within one week (no extra credit or change in your grade). (This refers to your actual submission, not to a “draft” -- I do not have time to review a draft in advance.)
• OPTION 2 - Basic Learning: Receive only a grade on Canvas, without detailed markup (nothing returned to you, no obligation to send revision).
• If you are majoring in professional and technical communication, you are expected (but not required) to request detailed markup.
• Format of file names is important (X = assignment number); include underscores, without spaces, as shown:• Lastname_4260_X.docx = grade only, no comment• Lastname_4260_X_markup.docx = request for detailed
markup (must revise and return to me within one week; no change in grade)
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 11 of 34
Avoid Plagiarism• “Innocent” plagiarism is still
plagiarism.
• Document all information sources -- keep careful bookmarks and records.
• Severe potential penalties (zero on assignment, “F” in course, “FF” on transcript, dismissal from university -- any or all of above; may not re-write plagiarized work).
• If in doubt, ask before submitting assignment; check your work using TurnItIn® (see Canvas link)
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 12 of 34
How To Succeed in ENC 4260
• Discuss your work with me via email while you’re preparing it and immediately after you earn a grade. Don’t wait until the end of the semester. By then it’s too late.
• Grades are earned, not given, based on workplace expectations. Don’t take the process personally. (Behave as a professional, not as a student.)
• If you write negative comments about the course at end of semester but have never bothered to communicate individually with me, you have no credibility.
• I am eager for you to SUCCEED, not fail. Ask me for help at any time. The time and effort you spend on this 16-week course will be rewarded by decades of career success and satisfaction. Take advantage of this opportunity.
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 13 of 34
How To Succeed (continued)
Memorize the USAGE TIPS at end of the syllabus -- they will help you improve your writing and avoid errors. (USE OLD-FASHIONED 3 x 5 FLASHCARDS)
To understand the role of grammar, usage, and “correct English” in business and technical communications, read these references:
• The Language Wars: A History of Proper English (2011), by Henry Hitchings (at Amazon.com here)
• Tech-Writers, Grammar, and the Prescriptive Attitude
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 14 of 34
On-Line Course Requires Self-Discipline
• You are busy with school, work, and personal life. Prioritize wisely!
• You have made it this far through hard work, self-motivation, and a desire to succeed.
• To master ENC 4260, a 4th-year college course, you should …• Read and follow the syllabus carefully (it is in effect a
contract)
• Be aware DAILY of all lectures, emails, instructions, assignments, and postings on course website
• Ask for help as needed -- reach me by email, phone, or Skype, or contact other students through Canvas discussion forum
• Stay alert to all learning opportunities, not just those related to assignments (see the links on the course website, and apply what you learn to your current and hoped-for employment)
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 15 of 34
Three Basic Elements of All Communication
• SENDER (writer, speaker)
• MESSAGE (key point, theme, in various media such as words, images, sounds, symbols)
• RECEIVER (reader, listener)
• Concept first articulated by Aristotle in his RHETORIC around 350 BCE
RECEIVERSENDER MESSAGE
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 16 of 34
Technical Communicator’s Challenges
• Rich and varied work calls for logical, analytical intellect combined with curiosity, wit, and creativity.
• Technologists and entrepreneurs respect and NEED effective communicators.
• To succeed commercially, technical specialists must communicate well with non-technical users.
• The job may require the duties of a translator, liaison, diplomat, movie director, stage manager, orchestra conductor, or even therapist.
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 17 of 34
Your Goals as a Technical Writer (or, in Fact, Any Writer)
• Conciseness: transmit message efficiently, in both time and content; pack the most meaning into the fewest words.
• Clarity: avoid ambiguity and use language the reader can understand.
• Completeness: omit nothing relevant, include nothing irrelevant.
• Creativity: make the message unforgettable.
AND … MEET THE DEADLINE!
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 18 of 34
Assignment 1:Technical Prospectus (due Jan 12, 2015)
• Technical information for a non-technical audience
• Investment prospectus: Work with your client to define project for potential investors.
• The plan is to create and market a healthcare product that will be a surefire hit with the 75 million+ retiring or retired Baby Boomers.
• Your work is the bridge between a technical expert and a non-technical potential investor.
• You will provide both prose and slide presentation.
• Use relevant graphics from web or other sources.
ENC 4260: Week 1, Course Intro • Spring 2015 • Slide 20 of 34
REMINDERS
• Submit your background information and attendance verification via email to [email protected] by midnight on Saturday, Jan 10, 2015 -- otherwise you will be reported absent and dropped from the class.
• Include in your message (if you wish) any questions about the course, the syllabus, and the first assignment.
• Advanced Technical Writing will require hard work from you, but your investment will yield major career benefits.
• Write down the three audio codes for today’s lecture -- send those with Assignment 1 on or before Jan 12.
ENC 4260, Spring 2015, Week 1 Addendum • Assignment 1: Technical Prospectus • Slide 21 of 34
ADDENDUM Details on Assignment 1: Technical
Prospectus
• What is a technical prospectus?• The scenario• How you will serve Dr. Brown• Content, style, and format
ENC 4260, Spring 2015, Week 1 Addendum • Assignment 1: Technical Prospectus • Slide 22 of 34
What Is a Technical Prospectus?
• Defines technically sophisticated investment opportunity in layman’s terms
• Uses simple, common words and images to describe the product or service to be offered
• Outlines steps required to implement the development and marketing plan (capital, timing, staff, legal matters, logistics)
• Persuades investors to support the plan
ENC 4260, Spring 2015, Week 1 Addendum • Assignment 1: Technical Prospectus • Slide 23 of 34
The Scenario
• You: a contract technical writer ($1,200 per day)
• Your client: Dr. Margaret Brown, an internist and entrepreneur
• Dr. Brown: a good clinician but an inexperienced business communicator
• Product line is aimed at Baby Boomers (76+ million Americans, born 1946-64)
• Dr. Brown’s new company is one of three being considered by investors
ENC 4260, Spring 2015, Week 1 Addendum • Assignment 1: Technical Prospectus • Slide 24 of 34
How You Will Serve Dr. Brown
• Invent a name for the new company
• Describe “healthcare aid” so investors can understand the product’s appeal in non-technical jargon
• Explain steps needed to go from prototype to saleable product
• Estimate the market potential and explain method of estimation
ENC 4260, Spring 2015, Week 1 Addendum • Assignment 1: Technical Prospectus • Slide 25 of 34
How You Will Serve Dr. Brown (cont.)
• Reveal all known risks and benefits.
• Use scenario presented here or your own -- consult with me first via email if you prefer your own. You may use any situation as long as it meets the same kind of learning objective as the one described here.
• Conclude with powerful pitch -- your mission is to help Dr. Brown obtain investment capital, not to impress anyone with your brilliance (focus on serving your client and her listeners, not on winning kudos from fellow writers).
ENC 4260, Spring 2015, Week 1 Addendum • Assignment 1: Technical Prospectus • Slide 26 of 34
Content, Style, and Format
• Two work outputs: (1) prose prospectus and (2) PowerPoint slide presentation
• Slides should be custom-prepared as slides, not as mere copies of text in the prose document
• Tone should be professional and enticing, with a minimum of techno-jargon
• Prose should be no more than four to five double-spaced pages (maximum of 800 words)
• Slides (8 to 12) should last about 15 to 20 minutes
• Use graphic elements such as charts, tables, and illustrations (see this link in online text for ideas:http://www.prismnet.com/~hcexres/textbook/oral.html