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In the last decade, business buying changed dramatically. With enormous shifts in corporate purchasing patterns and the extraordiIn this dynamic keynote talk, Ruth P. Stevens will outline the transformation in business buying behavior, and explain how multi‐t
Social media to-do list• Company profile at GetListed.org and Google Local• Buy domain names in your category• Buy domain names in your category• Keep your blog fresh and informative• Company profile on LinkedIn• Branded Twitter account
• MarketingProfs.com: library of articles, seminars, cases• MarketingSherpa.com: weekly case studies and research• RainToday.com: resources for marketers of professional
services• CMI (ContentMarketingInstitute.com): thought leadership on
• WhichTestWon: Examples of split test results from real campaigns
B-to-B direct marketing reading list• The Marketing Manager’s Handbook, by Eric Gagnon • Business to Business Direct Marketing by Robert W Bly• Business-to-Business Direct Marketing, by Robert W. Bly• The DMA Lead Generation Handbook, by Ruth P.
Stevens • Lead Generation for the Complex Sale, by Brian J. Carroll• Trade Show and Event Marketing, by Ruth P. Stevens• Sales & Marketing 365 by Jim Obermayer