Empower your events using smartphone and social networks.

EMPOWER YOUR EVENTS Using Smart Phones & Social Networks

presents

by MEENA SRINIVASANCo-Founder/CEO

SCION SOCIAL26th FEB 2015

Hub: Advertising & Marketing

My Objective

To Share Proven Ideas & Strategies

Which Can Help Empower your Events

using the power ofSocial Media Marketing

Meena -Started my career in the Windy City CHICAGO 1995Sidz : Audio Engineer/ Internet

expert

Have you ever promoted a Company Event or Party on

Social Media?

DIGITAL ECOSYSTEM OF EVENTS

Event Web

Page

Event Landing Page

Lead Captur

e Systems

SignUp/

Booking

Platform

Promote on

Social Media

Event Buzz Pre,

During & Post

Event

HOW TO RUN A SUCCESSFUL SOCIAL MEDIA

CAMPAIGN FOR EVENTS ?

1

Create a Strategy

Get a clear idea on the TARGET...

EVENTS PRE EVENT PARAMETERS

Think of a unique, short, memorable branded hashtag ?

#SMWBangalore #SMW2015

This is a vital element of your event marketing strategy—all the necessary information, social media interactions, promotion and campaigns will be tracked using this hashtag, so you want to invest an appropriate amount of time and effort into making it great.

Is it UNIQUE ? Is it SHORT ? Is it easy to SPELL / REMEMBER ? HOW POPULAR ARE #HASHTAGS ?

PROMOTING USING HASHTAG

Define a hashtag that meets all the criteria Include it in all social messaging relevant to the

event, any special content promoted on blogs or traditional media, as well as any physical promotional materials

EVENTS CHOOSE YOUR PLATFORMS

Choose social channels you plan on using to promote the event . Assign different levels of importance to each

For example, if your primary channels are Twitter and Facebook, schedule all social messaging with important information—the speaker information, workshop description, and event details such as location and relevant times to be published on these networks first.

Use other platforms such as YouTube, Instagram or Pinterest for more descriptive media, such as a video, a photo or a checklist

FACEBOOK MARKETING FOR EVENTS Set up an Event

Page dedicated to all the relevant information.

Use the

description field to include all relevant links, and introduce the official event hashtag.

Post any last-minute changes to the event’s Timeline to update all invited guests.

TWITTER MARKETING FOR EVENTS Write several Tweet templates including the location,

time, a trackable shortened URL of the official event page, as well as the official event hashtag.

Take note of all the official Twitter handles of notable speakers or performers, and introduce them on your brand’s Twitter account once their attendance is confirmed.

PINTEREST MARKETING FOR EVENTS As Pinterest is a

highly visual social network, add as many visual elements as you can, including photos, videos, and infographics.

Add keywords to your Pin descriptions for greater discoverability of your Boards to increase awareness around the event.

Actual Results from an International Seminar

Social Media Campaign & Tracking

1. Consistent Fanpage Activity

5 TOP WAYS TO BOOST ENGAGEMENT

2. Run Targeted Ad Campaigns3. Engage fans: Contests, Quizs4. Post Promotions, Offers5. Use Stories, Interesting News and Fun facts to create a viral effect

How To Build Targeted Audience using Ads?

Ideal Post

CREATING TARGETED PROMOTIONS

You can boost an existing  post from your brand’s page with the event’s details, and select the option for it to appear to people in a certain geographical location.

You can choose to boost to certain zipcode or city with a  targeted Facebook ads to reach specific audience.

HIGHLIGHT SPECIAL SPEAKERS/ ARTISTS Create buzz by showing off your greatest assets

—your special guests. Once all your speakers or artists have been confirmed, take time to track and share their social media accounts, such as official Facebook Page or Twitter handle use these to get your event attendees excited about the talent your event attracts. 

Include the official event hashtag, as well as a call to action (to register for the event or buy tickets)

Other Social Media Channels

2DURING THE EVENT

ENGAGEMENT DURING THE EVENT

Monitor and engage with attendees on social media

- Select the most descriptive photos and videos from attendees and repost them on your own channels. - Address and complaints or suggestions about the event

ENGAGEMENT DURING THE EVENT

 Organize on-site promotional campaigns - In order to encourage attendees to share their experiences of your event on social media, set up an on-site promotional campaign that rewards them for tagging their social messaging with the event’s official hashtagTake a SELFIE of YOU or YOUR GROUP Post it NOW onFacebook or Twitter DON’T FORGET THE HASGTAGs#SMWBangalore#SMW2015

3AFTER THE EVENT

POST EVENT BUZZ IDEA… After THE END

 Tell your story with Social Media : Photo sharing and Video Highlights of your event keep the buzz

 Create a Group on LinkedIn: Keep those discussions going online by creating a LinkedIn group. 

  Encourage Guest Blog Posts : A follow-up post

featuring a case study on how they applied that knowledge.

Engage Speakers : Host a follow-up Webinar to delve deeper on the conference or similar topic

“Save the Date” landing page with social sharing

4SMART PHONES &

APPS

YOUR TOOL KIT OF APPS…

Bizzabo

DropBox Asana

Hootsuite HeyTell

ScanPro

http://blog.bizzabo.com/10-apps-every-event-planner-needs

5EMAIL MARKETING &

WEBINARS

99% of event planners use email marketing in their event marketing campaigns.*

44% of email recipients made at least one purchase last year based on a promotional email.**

For every $1 spent, $44.25 is the average return on email marketing investment.**

64% of decision makers read their email via mobile devices.**

SOURCE: http://sensov.com/question/is-email-marketing-still-an-effective-way-to-promote-my-eventmeeting

/* Source: Convention & Exhibition Attendance Marketing Best Practices, 2012.

** Source: Salesforce Blog

DOES EMAIL MARKETING STILL WORK ?

EMAIL MARKETING – DOs & DON’Ts

WHO ARE YOU TARGETING?Any email marketing campaign is only as effective as your organization’s database—sending unsolicited emails on a “shotgun” basis is a waste of time and effort.

PICKING A PROVIDERSome of the most popular email marketing services include ConstantContact, etouches, MailChimp, Benchmark etc

WHEN IS THE BEST TIME TO SEND ?Subscribers are most likely to open an email after 12pm in their respective timezones, and the most active hours are 2pm to 5pm.

SOURCE: http://sensov.com/question/is-email-marketing-still-an-effective-way-to-promote-my-eventmeeting

/

EMAIL MARKETING – DOs & DON’Ts

WHAT ANALYTICS SHOULD YOU LOOK FOR ? How many recipients opened your eblast, which links they clicked on, did they read your email on a mobile device or at their desks? Did they forward your eblast to colleagues? 

SPREAD THE WORDSocial sharing links strategically placed in your email are also a great way to help recipients promote your event. 

SOURCE: http://sensov.com/question/is-email-marketing-still-an-effective-way-to-promote-my-eventmeeting

/

WEBINARS PRE & POST EVENT STRATEGY

Valuable content: What are you offering to share with customers, employees, industry leaders? Is it of value for them to spend an hour online with you?

Engaging speaker: Webinars should be a mix of good video presentation and an engaging, interesting speaker to carry the slides or video clips along.

  Right technology: Having the right tools in

place for your webinar is crucial. Will you have a live Q and A? Make sure it’s all working correctly; check the links in the webinar and what the speaker is using as well.

SOURCE: https://www.viralheat.com

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