Employer Branding Initiatives Globus

Employer Branding Initiatives

GROUP 3

Interviewed

Manish VermaHR Manager,Globus, Indore

Employer Brand

Employer Brand Initiative

A consumer branding goal is to ask a person to buy a product or service.

An employment branding goal is to retain the employees.

Cont’d• “Long term strategy”

• Generates employee value preposition– Emotional benefits– Rational benefits

Employer BrandThe image of your organization as a• ‘Great place to work’

– (in the mind of current employees and);

• Key stakeholders in the external market– (active and passive candidates, clients,

customers and other key stakeholders)

Why It is Important?• War for talent– In the competitive market• It provides attraction, engagement and

retention.

Employees should pursue Globus as

• Proud to be a Globus employee• Crucial skills they acquire at Globus• Overall growth of the employee• Care taker • Working for a brand of elite class

Employer Branding Initiatives

• Equal treatment to all• Proper training time to time• High incentives– up to 45% of their salary • Picnics and trips• Parties and events • Pick and drop service• Relaxation time

Realisation

External Brand (External experience)

Internal brand(employee experience)

Match / Mismatch

A key determinant of Employer brand success

Cont’d

• If there is vacancy, then employees promoted first (at higher level)

• Sufficient holidays

• Transparency in performance appraisal

Cont’d• Job security

• Birthday, Anniversary Celebration

• Security for women employees

Recommendations• Invest more in creating a specific culture

• Generate faith in the employees. Let employees know what you are doing for them

• Listen to them

Cont’d• Involve more Senior Management in

Employer Branding

• Employer branding through their website

Cont’d•Employer brand = Promise of a distinctive employee experience

“The [employer] brand can create that all important alignment between the anticipated and the actual experience”

The Opportunity• Consumers focused on experience

• Means brand delivery through consistent behaviour

• With no internal-external brand mismatch

• Current interventions are inadequate - or just plain wrong

Conclusion

An unsatisfied customer tells ten people about his experience while an unsatisfied employee tells to hundreds.

Thank You- Manish Ramje