Employee Generated Video for Internal Comms

Employee Generated Video

What is it? //Can it Benefit Your Company?

Employee Generated Video is similar to public User

Generated Video (UGV)

Executives invite their employees to upload video content to the company network

81%of executives believe the demand for these videos will increase

Source: http://www.businesswire.com/news/home/20120417005664/en/Qumu-Executive-Survey-Employee-Generated-Content-Works

Use video to enhance employee engagement

How-to videos

Internal presentationsand webinars

Video diaries etc…

Photo source: http://ravindrajoisa.blogspot.co.uk/2010/07/ibm-launches-faster-mainframe.htmlSource: http://www.edgepicture.com

Less than 0.1%of IBM’s workforce produced videos

But employees shared videos internally 4,800 times and left 3,212 comments

So, when measuring successit’s not the number of videos uploaded that

count…

But the audience’s engagement

Photo source: http://cdn.netrafic.com/wp-content/uploads/2011/02/audience.gif

Video is a great tool for training and educating, as it creates memorable learning experiences

We remember 50% of what we both hear and see, in

comparison to only 10% of what we read

Use employee-generated-video for e-learning

According to a study…

51% of executivesare concerned employees will upload inappropriate content

Yet 100% of respondentshave never experienced inappropriate video being uploaded to company network

Is Employee Generated Video right for your company?

Companies need enough resources to trainemployees unfamiliar with the process

Employee Generated project needs a clear purpose

Read the full blog post at: www.kinura.com/blog