Emotions in Digital Entertainment

Love

Joy

Surprise

Sadness

Anger

Fear

Affection

Lust

Longing

Adoration

Liking

Fondness

Attraction

Caring

Tenderness Compassion

Sentimentality Love

Beijing Digital Entertainment Jam – Jul 13, 2007

Plus Eight Star LtdMobile & Internet Business Consulting

China, Japan & South Korea

www.plus8star.com

Emotions in Digital Entertainment

Benjamin Joffe | +8* | Plus Eight Star Ltd

Benjamin JOFFE

Me

本杰明

4 years

1 year

2 years

www.plus8star.com

Mobile and Internet

China | Japan | South Korea

„Innovation Arbitrage‟

他山之石，可以攻玉

?why am I here

2reasons

1Experience

with a visionary mobile startupin Japan

Mobile

Massively

Multiplayer

Ubiquitous

Location-Based

Role-Playing Game

(MMMULBRPG?)

(1999)

Collection + Communication

Me

Released in Japan in 2003

No sound

No animation

No 3D

No PK

?why did users like it

Lots of communication

&

Pleasure of

linking with and discovering

both real and virtual world

3D view (web interface) –

www.mogimogi.comNation-wide 3D maps can be

used to spot :

- rare items

- players and NPCs

- special locations (e.g. shops)

Me

Current

“Virtual Shops”

Strong media recognition (2004)

Mobiles usually connect us

with people we know

Me

Location-based services

can connect us with strangers

who share „connectivity‟

Me

Position gives a strong sense

of reality

Me

Company sold in 2005

Environmental reasons- no marketing

- network speed

- cost of data

- (first venture)

Difficulty to communicate

a new feeling

2Share

an idea about possible futuresfor digital entertainment

Me

digital world

undergoing rapid changes

Me

butimportant problems remain

Me

?where is the hope

Going back in time…

19581st video game: tennis for two

Founding Fathers

by US scientist

My generation

1977…simple but great gameplayAtari 2600

1983

by Russian programmer

Alex PajitnovTetris

1994

PlayStation sold over 100 million units

2004

Nintendo DS with touch screen, sold

over 40 million units

2006

Nintendo Wii

with movement controller

& network connectivity,

sold over 8 million units

Me

Until now,

games for gamers

Me

Today,

virtual world trend

Second Life

(US)

HiPiHi

(China)

Me

Limits get blurred

Is World of Warcraft (WoW)

a new meeting place?

Is Second Life (SL)

another chance for those

who did not make it

in the first?

Mobile : long wait for 3G

“Entertainment is King”

Games

Girls

Gambling3G

Problem #1

Entertainment is stuck

in old definitions

Consequence #1

Too many me-too content

Consequence #2

Solution seen in high specs

Problem #2

Entertainment is not

responsible

Have you ever played

a video game?

Have you ever felt

bad or bored

after playing a game?

Consequence #1

Efforts to create addictiveness

“500 hours of gameplay!”

Consequences #2

Unhealthy

TODAY

Most digital entertainment is

BORING

…and often expensive

(less in China)

?why

…because creators keep

repeating what worked

&

limit their own creativity

?so what‟s the way out

Dogma

What makes people

buy „entertainment‟ are

the emotions it generates

Emotions created

by digital entertainment

have not been overly positive

violence

greed

fame

violence destruction

greed attachment

fame self-centeredness

long-term feeling

=

not so good

Love Joy Surprise SadnessAnger Fear

Love

Joy

Surprise

Sadness

Anger

Fear

Affection

Lust

Longing

Love

Joy

Surprise

Sadness

Anger

Fear

Affection

Lust

Longing

Adoration

Liking

Fondness

Attraction

Caring

Tenderness Compassion

Sentimentality Love

6primary emotions

25secondary emotions

135tertiary emotions

Unfortunately, engineers

are not very good

with emotions…

…and designers often try hard

to create artwork,

not design…

to conclude, one example

“Top 10 Games

You Never Heard of”

Selection 2006

…and other awards

Jenova Chenin Flow in games (and everything else)

ACM, April 2007

A well-designed game transports

its players to their personal

Flow Zones,

delivering genuine feelings

of pleasure and happiness

+ emotion-oriented

+ daring

+ responsible

My wishDigital entertainment to be:

thank you谢谢

Y (^_^) Y

[email protected]