Acquia digital entertainment masterclass 26.11.2013

Dream It. Drupal It.

Peter WalshUK Regional Director

07713 [email protected]

Digital Entertainment MasterclassLondon, 26th November 2013

Combining Content, Community & Commerce to increase consumer engagement

Top 5 organizational challenges in transition to digital experiences

1. Building digital customer experiences

2. Struggling to unify your cross-channel digital experiences– social, mobile and the web.

3. Openness to innovation and experimentation, move to agile life cycle

4. Disconnect between your digital providers and your IT

5. Reducing upfront costs to build digital experiences, while retaining flexibility to configure and extend platform.

Flexibility and Integration Drive Digital Competitive Advantage

What are the main drivers for a new digital experience platform?

1. Limited flexibility

2. Total cost of ownership

3. Poor, inadequate functionality

4. Inability to quickly innovate.Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012

We all have the same challenge as Jean-Claude:

Community

Content

Commerce

What does this look like for us, in our jobs?

We all have the same challenge as Jean:Drupal is a FREE Integrated Content, Community and Commerce platform

Ready to use Out-Of-The-Box

1M strong Development Community

Used by the largest Global Media & Entertainment Companies

No Lock-inFreedom of OpenSaaS

Marketing Agility

Accelerate innovation from idea to experience

Best of BreedIntegrate with existing marketing

toolset to maximize ROI

Unified PlatformStreamline development, admin,

and publishing processes

Mature Cloud Platforms

Proven, high performance cloud options for every site need

Accelerate Campaigns

Speed time-to-market for multi-channel campaigns

What is Drupal?

The Platform for Content-Rich, Multi-Channel Web Experiences

Manage customers across the entire digital lifecycle

RetainSellManageMeasureEngageAttract

add whole foods

22k Active Drupal Developers – innovate

at the speed of the web

Who are Acquia?

Acquia was founded by the creator of Drupal Dries Buytaert.Demand for Drupal in the enterprise grew rapidly after its inception, prompting the creation of Acquia.

3% of ALL websites are powered by Drupal

Drupal widely adopted in Media & Entertainment (NBC, BBC, Turner, MTV, Warner Music, UMG, Sony, Disney and others)

Community

Build on the open source platformthat moves at the speed of the web

ACQUIA + DRUPALWHERE GREAT DIGITAL EXPERIENCES BEGIN

3+3003 Templates created 300 completely custom brand experiences

300Artists creating connections, delivering memorable experiences and giving their fans something to talk about

Grow in the cloud environment that never lets you fail

ACQUIA + DRUPALWHERE GREAT DIGITAL EXPERIENCES BEGIN

460M

Hits to grammy.comon night of award show

 Acquia gives organizations the freedom to build great digital experiences that …

Scale to meet your greatest needs:

Acquia cloud scaled to support 400% increase in site visitors400%

Standardised platform across NBC entertainment brands and sports sites. Delivered 34M PVs to origin in 24 hours.

34M

13MPeople accessed Olympic content through their mobile devices in 2012

Community

Connect your digital experiencesinto your entire marketing toolset

ACQUIA + DRUPALWHERE GREAT DIGITAL EXPERIENCES BEGIN

Let them drive

Drupal lets you personalize the community experience

for your members

Scalability and speed

Drupal scales well to power some of the largest communities

on the web

Put the tools away

No need to rip and replace 3rd party systems you’re already

using and invested in

No empty restaurants

Remove barriers to contribution and get your members

collaborating

Invest it elsewhere

No license fees means faster time to value, use what you need

means lower TCO

Commerce

Timex 2012These are our

products

Timex 2013This is your life

Create compelling content

Make shopping socially immersive

Community

Content

Commerce

We all have the same challenge as Jean-Claude:

Dream It. Drupal It.

Peter WalshUK Regional Director

07713 [email protected]

Digital Entertainment MasterclassLondon, 26th November 2013

Thank you.