Emotional Technology & How Ideas Spread

@lordlancaster @plandigitalukhttp://plandigital.wordpress.com

Emotional Technology+

How Ideas Spread

@lordlancaster


Everything startswith an idea

(the rest is just detail)


Each new product or service begins with:

• Imagination

• Creativity

• Excitement

• Enthusiasm

• Belief


Over time… too many meetings, discussions and amends suck the life out of what was once pure & inspiring!


At launch, you’re already feeling jaded, de-motivated & bored with the product - just when you need to be at your most enthusiastic!


The Answer?

• Speed to launch

• Less talk, more action

• Avoid decision by committee

• Stay close to the original vision

• Fall in love with the product

Vision & Speed

• Named after the domino effect (one powerful idea spreads down the line from person to person)

• Cutting out the middle man (in this case the publisher)

• Rapid time to market (‘Anything You Want’ = 12 weeks)

• Short, pacy books (Designed to be read in under 1hr)

• Domino Project Street Team. (Rewarding the sneezers)

Domino Project Street Team


Pillow Talk

http://www.youtube.com/watch?v=wrfJ9EOSFEU


Whether it’s B2C or B2B, people want:

• Inspiration

• Storytelling

• Solutions

• Beauty & emotion


Think like Don Draper

http://www.youtube.com/watch?v=suRDUFpsHus

NOEMAILDAY11.11.11

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Everything startswith an idea

(the rest is just detail)