Emoji marketing

COMPANIES USING EMOJIS FOR

BUSINESS PROMOTION

What are EMOJISAn emoji is an ideogram or smiley used in an electronic message or on Web pages and includes facial expressions. The word “emoji” comes from Japanese, “e”(picture)+ “moji”(character) which originally means pictograph.

Why Companies use EmojisTo make the brand recognizable, friendly and competent

To connect with consumers in a better way

To set the image of the message clearly in the minds of the viewers

To correlate with real life feelings

To capture the attention of the social networks

90% of all the information that comes to us is visual.

It takes us only an average of 0.25 seconds to process it.

Our brain is hardwired to make sense of visual information more effectively and a lot faster that textual information.

60,000 times faster to be exact.

No wonder 63% of social media is made up of visual content.

And emojis are visual contents at our fingertips.

Using emojis HUMANIZES the brand.

Reasons for success

Almost everyone is using emojisEmojis are used by 92% of the online population

How people see brands using emoji messages

TACO BELLIn November 2014 Taco Bell submitted a petition, in which they demanded Unicode Consortium – the organization that regulates the coding standards for text including emojis – to create a special taco emoji. They also sold taco emoji t-shirts as promotional products to the campaign. The petition received 33,000 signatures, and the Unicode Consortium unveiled a taco emoji in June 2015.

“We need your help convincing them the taco emoji needs to happen. Why do pizza and hamburger lovers get an emoji but taco lovers don’t?” - TACO BELL

McDonald’s

For many years McDonald’s have been known for their minimalist approach to increasing awareness of its brand. Last year in London the famous food chain had a number of

billboards with slogan “Good Times”, presenting adds made. up entirely of Emoji’s. The purpose was to show that any problem, like bad weather, expensive shopping, or traffic

jam can be smoothed by happiness a customer would experience after eating the Big Mac.

Good times

Domino’s

The ‘tweet-to-order’ system went live in May 2015 for customers in the US, becoming the first major player in the restaurant industry to use Twitter on a regular basis to place and complete orders.

“It’s the epitome of convenience, We’ve got this down to a five-second exchange.” - Patrick Doyle (CEO)

First, one has to setup an account with domino’s. One has to place an order via domino’s website and save that order as easy order.Consumers don’t know how to order as they are not aware of the above processes.Lack of coordination and improper guidance from domino’s twitter account. And the process is also time consuming.Also domino’s doesn’t serve on many locations. Hence it failed up to a certain extent. Although the idea was good but the company lacked in identifying its limitations.

In just one day, more than 500 people across the US used the emoji ordering system, but more importantly, the marketing stunt earned the brand plenty of media coverage, on USA Today, Forbes, Good Morning America.

Good side Bad side

Chevrolet Press Release for Cruze

#shareacokewithCampaign launched in 2014

• Over 150 million bottles sold• A billion twitter hits till date

#pepsimoji #sayitwithapepsi• Campaign launched in 2015• Launched in 100 markets

IMPACTSSales of Coca-Cola increased by more than 2% form 1.5 billion to 1.7 billion servings per day.The advertising budget increased by $1 billion over the next three years, up from $3.3billion.Sales rose 2.5% in dollar terms. More than 6 million bottles have been created.Coca-Cola was able to generate massive amounts of social media content by specifically targeting consumers who use social media to share photos and stories. This gave way to multiplatform conversations on social media sites such as Facebook, Twitter and Instagram. Online conversations became organic, driven by consumers rather than the brand itself. This integrated the Coca-Cola Company into the homes of its consumers, becoming part of their lifestyles.

PepsiCo generated more than $63 billion net revenue in 2015.

Other Companies Using Emojis

Not only companies use emojis

SOURCEShttps://blog.bufferapp.com/7-reasons-use-emoticons-writing-social-media-according-sciencehttp://neilpatel.com/2016/01/05/emoji-marketing-how-to-use-emoticons-to-increase-your-conversions/https://www.theguardian.com/media-network/2015/jan/26/rise-emoji-brand-marketinghttp://www.adageindia.in/digital/the-top-ten-emoji-campaigns-of-2015/articleshow/50175918.cmshttps://www.linkdex.com/en-us/inked/year-in-emoji-marketing-brands-emojis/http://www.quicktapsurvey.com/blog/2016/04/18/the-scientific-reason-your-business-should-use-emojis/http://www.adageindia.in/marketing/cmo-strategy/share-a-coke-to-return-but-bigger/articleshow/46877413.cmshttp://www.adageindia.in/marketing/cmo-strategy/pepsi-preps-global-emoji-can-and-bottle-campaign/articleshow/51057328.cms

THANK YOUPRESENTED BY : GROUP NO. 7