EMCup 2015 brochure

The competition amongst European Hotel Management SchoolsFebruary 8th & 9th 2015 - Maastricht - The Netherlands - 7th edition

european mise en place cup

www.log-off.euwellness

wellbeingwealth

PrefaceBy Charles van Goch

Dear hospitality talent, We are proud to introduce the 7th edition of the European Mise en Place Cup (EMCup). Over the years, this prestigious cup amongst students from the best Hotel Management Schools in Europe has evolved into a well-established event! With this annual competition we offer young

professionals the chance to make a difference with their vision and ideas. And they do! That’s why we chose to use the ideas of the participating students from 2014 as an inspiration for this year’s theme! Health & Care becomes: “www.log-off.eu”. Wellness, Wellbeing & Wealth, back to the basics and a stressless environment are key. The main focus of the competition is creating networking moments, not only for students, but also for deans, directors, coaches and hospitality professionals. The EMCup is an experience where you can meet likeminded hospitality professionals, receive dozens of business cards and handshakes, share visions, build relationships on an European level and have fun! All the above will reach it’s full potential during Food Executive Europe (FXE) in Maastricht! I invite you to read more about FXE and Maastricht further in this brochure. The EMCup offers you all the ingredients to kick start your career in hospitality! We wish all participating schools and students lots of success with their preparations and participation, and we look forward to meeting you in Maastricht! With kind regards, On behalf of the EMCup organisation,

Charles van GochCEO Mise en Place

Initiated by

Co-creator

Supported by

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Index

page

Preface 2

HotelloTOP 3

What is the EMCup? 4

Advisory Council 5

Invited schools 6

Flashback 8

Participants 2014 9

Business Jury 2014 10

Theme 2015 11

Hosting City: 12Maastricht

Organising Team 13

Want to join? 14

More than just a competitionAll ‘Hotello’s’ have one thing in common: their Hotel Management education and their love for the hospitality industry. This cre-ates a sense of unity. That’s why at Hotel-loTOP we say: “It’s not what you know but who you know that makes the difference.”

Ask any well respected Hotel Management School alumnus how they have been able to accomplish their success, and the majority will include ‘network’ to their

answer. By sharing an idea, and feeding it with ideas from other professionals, it becomes a great business idea.

This is what HotelloTOP is specialized in: ‘meeting your roots’ by connecting a network of over five thousand professionals. While organising events and offering various tools and services, networking is always the key element. Hospitality is the foundation of our organisation and is incorporated in everything that we do and express as a company.

The hospitality industry knows more aspects than just the hotel business, such as the catering branche, foodservice and not to forget the educational side; the Hospitality Magagement Schools. To stimulate networking between likeminded people from these branches of hospitality, we organized the first and only event for European decision makers, Food Executive Europe (FXE) on February 3rd and 4th 2014. During this event, we brought 500 decision makers from the European hospitality industry together for two days filled with inspiration. We believe it is a great opportunity for the EMCup to join the next edition of FXE because in our constantly changing world, it is vital to share experiences and insights with likeminded colleagues. Today’s market situation forces us to develop new ways of thinking to become successful. The source of improvement is the reality.

After that, the process of development, innovation and experimenting starts. That is why the true value of this competition does not lie in the competition itself, but around it.

We encourage you to grab the opportunity to compete in the EMCup with both hands. We wish you a successful and meaningful competition, but most importantly, that this will be a first step for you as a young professional to expand your network and develop your career.

See you at the EMCup 2015!

Maartje BeijsensDirector HotelloTOP

HotelloTOP

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We are the next generation

and the future starts with us!

Institut für Tourismus-Management,

FHWien der WKW

What is the EMCup?The EMCup is the competition amongst the best European Hotel Management Schools. This initiative of HotelloTOP, the networking organisation for graduates of International Hospitality Management Schools, and co-creator Mise en Place, has grown into a real statement since the competitions’ foundation in 2009.

The EMCup is aimed at ‘I-do-dare students’, those who stand out from the crowd and show courage and entrepreneurship with a great level of commitment. With this annual competition we offer students the chance to make a difference with their vision and ideas, and we challenge them to think out of the box about a real life topic. The goals of the EMCup are building relationships, providing hands-on experience, broadening the horizon for education, building a bridge between students and employers (preceding the upcoming War on Talent), and linking young professionals to the industry.

Aiming for these goals the organisation has chosen to move the EMCup away from Amsterdam to it’s new “home” Maastricht. During Food

Executive Europe (FXE) the official EMCup programme will be held on Sunday the 8th and Monday the 9th of February 2015. All participants get to attend part of the FXE programme on Monday; speeddates with Captains of Industry will be arranged, the award ceremony will take place on the main stage of FXE and the culinary tour through the city will be also part of the EMCup & FXE programme. On Tuesday the 10th of February the FXE programme is free to join for all EMCup participants.

Do you believe that your ideas and experiences can make a difference in the hospitality industry? Then register now for the 7th edition of the EMCup!

What is FXE?FXE is a ‘by invitation only’ event, organised exclusively for the decision makers of the European hospitality industry, focusing on the foodservice, hotel, catering and education segment. It provides a platform for networks and associations, to encourage sharing and networking with like-minded people. FXE is a truly inspiring event for every hospitality professional who believes in the added value of networking and knowledge sharing, and who is willing to step out of his comfort zone to experience innovations and business opportunities from other segments of hospitality. www.foodexecutive.eu

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Maurice Jansen, Area General Manager, Westbridge Europe:

Participating in the EMCup as a juror is an experience I can recommend to all industry leaders. It’s the ideal event to get in contact with your future employees, supervisors, managers and leaders. The diversity of the exercises, cultures represented and mix of Universities/Colleges gives you a great insight how the current youth is motivated and gives you a reality check if your organisation is still in line with their expectations. It’s a great networking opportunity and experience which has inspired me to look differently on how we interact with our future employees.

Be a brave innovatorInternational University College, Bulgaria

Advisory Council EMCup 2015

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Marc Verstringhe - MESV Consultancy International Catering & Business“It gives great pleasure to support the EMCup, as its creates the op-portunity for students, tutors, ho-teliers and restaurateurs as well as the suppliers and consultants to work and network together and so encourage our younger generation to learn and be aware of the opportunities that are open to them in today’s global environment.”

Floris Drabbe HRC International“It is always a great pleasure to meet and interact with the young hoteliers of tomorrow and meet our old friends of the leading hotelschools around Europe. We very much look forward to welcoming you in February 2015 to enjoy this next edition of the ‘always improv-ing EMCup’.”

Cees van der Klip Eurhodip “The benefit for the compe-tence development of partici-pating students is unique and will motivate them to cooper-ate in the global context of the hospitality industry.”

Marianne Krohn Skål International“I believe the EMCup is a won-derful experience for young people in the hospitality industry and shall encourage them to continue in this profession. Our industry, the tourism, is the world fastest growing industry and the students now are our future for tomorrow. We in Skål Interna-tional support our young mem-bers and the EMCup is a very good opportunity to network.”

Stephanie JamesonCouncil for Hospitality Management Education“I have been involved in hospitality management education for 27 years and have taught in the United Kingdom, the United States and Switzerland. I have some pret-ty big shoes to fill, since my pre-decessor and CHME colleague Isabell Hodgson, was involved in the EMCup for many years. But it is with great excitement that I take on my role in the EMCup Advisory Council. Can’t wait to experience this competition in all of its glory.”

Filiep Defraye Hotel- en Toerismeschool Spermalie / Euhofa“The EMCup not only offers the students an interesting competi-tion and connections that can help them with their future ca-reers, it also provides teachers and deans the means to keep up with the hospitality industry. As a dean of a Hotelschool, I am honored to be part of the Advisory Council of an organisa-tion that encourages innovative behavior and builds bridges be-tween students and employers.”

Arie van der SpekFormer SVP & CEO Laureate Hospitality Education World-wide, previously COO for In-terContinental Hotels Group Europe and founding member of Swiss Learning. Currently Ex-ecutive Director, Board mem-ber and Advisor for a number of Swiss and International com-panies for Intellectual Property, Asset Management and Hotel Investments. “I’m looking for-ward to support the EMCup as a member of the Advisory Council.”

Douwe CramerNHTV Academy of Hotel and Facility Management“I’m curious to experience the EMCup in its full glory; It is a great opportunity to exchange knowledge with each other. I am honoured to engage with the hospitality professionals of tomorrow and I look forward to the many encounters during the competition.”

Jan Spooren The Carlson Rezidor Hotel Group“The power of the EMCup lies in a couple of factors: bring-ing together so many young and motivated talents, the net-working opportunities as well as getting inspired through the innovation factor that is con-tinuously present. It is therefore my pleasure to be part of the Advisory Council.”

Elena CavagnaroStenden University of Applied Sciences“The EMCup brings together ex-cellent hotel management stu-dents from almost all European countries. And it sets them at work around relevant and important themes connected to sustainabil-ity. The sustainability challenge is a major one for the hospitality and tourism industry, and to win it we need to engage our students’ minds and give them a perspec-tive for action. As stated above EMCup does this all. This is the reason why I decided to join: we share the same aim.”

Fabrice TessierAccor“I’m very happy to be invited to join the EMCup Advisory Council. First, I heard from dif-ferent schools their interest of being part of it, so I decided to be a jury member in 2014. I’ve been very impressed by the precision of the organisation as well as the perfect atmo-sphere during the competition. I’m happy to join because it will give me the opportunity to meet motivated schools and students as well as trying to contribute to the success of it.”

Alberto Sanna Ospedale San Raffaele Scientific Institute“This year’s EMCup appeals to me because I am very in-terested in the theme which is chosen. As the Scientific Direc-tor of an innovative Research Programme in Service Design; e-Services for Life Design, I am very much looking forward to meeting all participants in or-der to share our ideas and vi-sions.”

Invited schools 2015

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NHTV Academy of Hotel and Facility Management

Institut Paul Bocuse

Institut für Tourismus-Management, FHWien der WKW

Tourismuskolleg Innsbruck

Westminster Kingsway College

Edinburgh Napier University

Manchester Metropolitan University

American Hotel Academy

Hotelschool The Hague

Saxion Hospitality Business School

Ecole Supérieure d’Hôtellerie Paris

International University of Applied Sciences Bad Honnef

Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA)

Hotelfachschule Hamburg

Les Roches International School of Hotel Management Switzerland

Swiss School of Tourism and Hospitality

Tourismusschulen Salzburg, Klessheim

Edge Hotel School

University College of Northern Denmark

Escolas do Turismo de Portugal

Vatel International Business School Hotel & Tourism Management, Bruxelles

Swiss Hotel Management School

Turismo Sant Ignasi

Escuela Universitaria de Hotelería y Turismo de Sant Pol de Mar (EUHT StPOL)BBI Luxembourg - School for International Hospitality & Tourism Business

Ecole Hôtelière de GenèveCiomijas; Centro Andaluz de Formación Integral de las Industrias del Ocio

Centro Superior de Hostelería de Galicia

Grŵp Llandrillo Menai

Dublin Institute of Technology-Faculty of Tourism & Food

Plymouth University

The Academy of Hotel Management and Catering Industry

Istituto Amerigo Vespucci

University of Strathclyde Business School

Artesis Plantijn Hogeschool Antwerpen

Katholieke Hogeschool VIVES

International Business School BudapestTio University of Applied Sciences

Flashback

During the EMCup 2014 there were 23 Hotel Management Schools from 11 countries competing against each other, all targeted on winning this prestigious competition. The theme of the competition was “The Agenda for the Future: There is no Time to Waste!”. All students got acquainted with the topic by preparing their pre-assignments; writing a paper, making an introduction movie and creating as much ‘Rumour around the Brand’ as possible.

The competition days took place in the Mövenpick Hotel Amsterdam City Centre, Doubletree by Hilton Amsterdam Centraal Station and RAI Amsterdam on the 15th and 16th of January 2014. The first day was all about getting to know each other in an informal setting. The jurymembers and advisory council members were introduced. The students presented themselves by their introduction movies. Furthermore they had to pitch the findings of their paper for which they received a grade. Also a usefull training about MEPS was given by Qstaff, including a nice get-to-know eachother game. The day ended at the HotelloTOP Year Event networking drink.

The 2nd day is known as the official competition day. The teams had to work on a case related to the theme, and presented their findings in a pitch to the jury. On this day there was also enough time to network with the jury and advisory council, by a chat roulette game. The day ended with the award ceremony on the exhibition floor of the Horecava trade show. University of Applied Sciences Bad Honnef Bonn (Germany) won the EMCup 2014. They were followed by Institut für Tourismus-Management FHWien der WKW (Austria) and Turisme i Direcció Hotelera - Autònoma de Barcelona (Spain).

EMCup 2014EMCup 2014

Last year’s Business JurySponsored byExclusive Partner

Hosts

Industry Partners

Hospitality Partners

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Participants 2014University of Applied Sciences Bad Honnef Bonn (DE) • Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA) (DE) • Hotelfachschule Hannover (DE) • Staatliche Gewerbeschule Gastronomie und Ernährung Hotelfachschule Hamburg (DE) • Institut für Tourismus-Management, FHWien der WKW (AU) • Saxion University of Applied Sciences, Apeldoorn (NL) • Hotelschool The Hague (NL) • Hotel Management School Maastricht (NL) • Stenden University of Applied Sciences (NL) • NHTV Academy of Hotel and Falicity Management Breda (NL) • Shannon College of Hotel Management (IE) • Norwegian School of Hotel Management, University of Stavanger (NO) • Plymouth University (UK) • London School of Hospitality and Tourism, University of West London (UK) • Bournemouth University (UK) • Manchester Metropolitan University (UK) • Westminster Kingsway College (UK) •Insitut Paul Bocuse (FR) •Glion Institute of Higher Education (CH) • Centro Superior de Hostelería de Galicia (ES) • Turisme i Direcció Hotelera - Autònoma de Barcelona (ES) • International University College Albena (BG) • American Hotel Academy (RO)

For a brighter tomorrow!Glion Institute of Higher Education, Switzerland

Robert Gallicano, Hotel School The Hague: The EMCup 2014 has made a truly inspirational impact and I believe that the event pushed out the barriers for both students, coaches and jury members – professionally and personally. The EMCup continues to evolve dynamically each year, becoming more challenging intellectually, informative regarding career opportunities for our students and thought provoking in light of the trends and developments in the hospitality industry. I can only encourage those who have been present in 2014 and in the past to continue to participate and as well to recruit new colleagues – we all always walk away with a special message and an extraordinarily memorable experience.

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Leeds Metropolitan University

University of Surrey

Hotel Management School Maastricht

Vatel International Business School Hotel & Tourism Management, Bordeaux

Hotelfachschule Berlin

Hotelfachschule Hannover

Ecole Hôtelière de Lausanne

Hotel Institute Montreux

Internationale Schule für Touristik Zürich

Escola Superior de Hotelaria e Turismo do Estoril (ESHTE) Oxford School of Hospitality Management

The Norwegian School of Hotel Management, University of Stavanger

International University College

Lycée Technique Hôtelier Alexis Heck

Bournemouth University

Ecole Supérieure d’Hôtellerie London

Escola de Hotelaria e Turismo do Porto

Stenden University of Applied Sciences

Université d’Angers

Hotelfachschule Heidelberg Fritz-Gabler-Schule

Schweizerische Hotelfachschule Luzern SHL

Tourismusschulen Bad Gleichenberg

Sheffield Hallam University

HAAGA-HELIA University of Applied Sciences

Copenhagen Hospitality College

CETT Escuela de Hoteleria y Turismo UB

Les Roches International School of Hotel Management, Marbella

Turisme i Direcció Hotelera - Autònoma de Barcelona

Shannon College of Hotel Management

American College Dublin

Glion Institute of Higher Education, Bulle

University College Birmingham

HLA Baden

City Unity College Hospitality & Tourism Management Department

IAL Scuola Alberghiera Friuli Venezia Giulia

Haute Ecole de la Province de Namur

Bremerhaven University of Applied Sciences

Ege University Çesme School of Tourism and Hospitality Management

University of West London

Erasmushogeschool Brussel

How would you like to leave the world?Hotel Management School

MaastrichtThe only way to foresee the future is to create itInternational University of Applied Sciences Bad Honnef • Bonn

Lillebaelt Academy of Professional Higher Education

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Testimonial Team International University of Applied Sciences Bad Honnef • Bonn

THE ONLY WAY TO FORESEE THE FUTURE IS TO CREATE ITAs participants of the EMCup 2014, we are proud to share our thoughts and experiences about the competition in Amsterdam. The European Mise en Place Cup provides a unique and exciting opportunity to get in touch with professionals from the industry and students from other universities. It

is the perfect opportunity for you to create and extend a strong business network for your future career. Being able to develop and exchange innovative ideas for the hospitality industry and to encounter the most interesting personalities, in a competitive environment full of fun and energy is an experience no one of us will ever forget.

In our opinion, the essential success factor at the EMCup is not purely focusing on victory, but the networks you build, the integrity of your team and the people you meet. Those might accompany and support you to reach your goals and in the last part shape your future career. It is about the passion you put into making those contacts and, of course, your passion for the hospitality indus-try, which clearly is a people’s business. Nevertheless our key to victory most likely was the diversity of our team. Being a group of four completely different characters with their own strengths and weaknesses enabled us to act as a dynamic and flexible team which could rely on each other. Still, preparation is half the job. Putting intense effort in our research and a strong social media campaign did the trick in the pre-assignments which gave us a head start to begin with.

Throughout the whole competition we had a lot of fun producing the introduction video of our group, improving our presentation skills for the competition days and working on the assignments in Amsterdam. We got into contact with interesting and supportive people who joined us on our way and we are thankful to everyone who supported us throughout these busy weeks. Foremost we would like to mention our fellow students, friends, families and tutors, but also our university who supported our cause and mission.

Our tip for you for this competition:Stay bold and foolish, build your networks & Get out of your comfort zone!

Nikolaus Brandl, Marlen Krause, David Klein and Torben Kock

Testimonial Team Institut für Tourismus-Management, FHWien der WKW

International event, meeting students from all over Europe and speaking to people working in the hospitality industry. Before we came to Holland we did not really know what to expect, but we went there with an open mind. Our coach was very helpful and he did not put us under any pressure. That way we were able to perform relaxed and without thinking about the outcome. The assignments we had to work on were not complicated but

complex and had to be looked at from different perspectives. Our team was formed out of four very different but team oriented personalities, a perfect match to carry out the EMCup tasks. Due to our light-hearted but focused attitude we ended up at second place and got to take home not only the trophy but memories we would not want to miss and will never forget.

Sophie-Charlotte Marunge, Philipp Matzer, Barbara Neudorfer and Magdalena Putz

Testimonial Team Turisme i Direcció Hotelera - Autònoma de BarcelonaOur adventure started when we saw for the first time the announcement of the EMCUP Competition. Without hesitating we signed up and we were cho-sen to represent our university school Turisme i Direcció Hotelera - Autònoma de Barcelona in this European competition. When we were selected we didn’t think we were able to win so we took it as an rewarding challenge. However, each member of our team worked hard and we did our best in all the pre-liminary stages. We really enjoyed making the video; it was fun to plan every

single detail we wanted to show. For instance, we decided to have a common theme made of colours so that each of us could be identified with one of them in the competition but also each color had a meaning related to the topic chosen in the competition: yellow for energy, blue for water, red for food and green for nature.The first day of the competition we woke up very early as we had our flight the same morning. Actually, we didn’t mind because we were really motivated and we couldn’t wait to be there. Once we arrived in Amsterdam and we got our accreditations, we were ready to roll! We didn’t know what to expect, whether the competition was going to be too formal. We were pleasantly surprised when we found out that it was going to be more fun than anything. The point was not really to win but to meet new people and widen our personal networks. We spent two perfect days doing a lot of activi-ties and learning from each other; we danced, we created a statue made of marshmallows and raw spaghetti, we played blackjack, we went on a boat tour and suchlike. The EMCup organisation was very welcoming and outgoing and they made us feel at home. Because of that we didn’t feel under pressure and we could enjoy ourselves in a relaxed and friendly atmosphere. To sum up, we spent two days full of positive energy and happiness.Eventually, the time of the award ceremony arrived at the end of the second day. At that time, we were especially nervous because we knew we had a great chance to win going by the ranking shown the day before. They started announcing the list from the bottom to the top and when they finally named our university we couldn’t believe we were in third place! Such an amazing feeling! We went up on stage and we received a trophy and a fantastic prize: a digital camera! We felt that all our efforts had been rewarded. Unfortunately and unbelievably, the championship was over. We realized that when you are having fun time goes fast. But well, then we could enjoy some days visiting Amsterdam. We definitely recommend it to everyone because it was an unforgettable experience! And now, a few months later, we are still in touch with some members of the organisation and competitors.

Núria Reguero, Sarah Samsó, Valèria Muscatelo and Marta López

Insights of The Agenda for the Future by the EMCup teams

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A sub pillar between changing markets and health

& care called Community

Go back to basics; we want a hotel with

no technology and stress Recycling e-waste

The missing piece is people. We are the future, we are the people

From our point of view the future of health tourism is very promising. If we compare the current situation with what we expect for the future,

the trend of health will move towards a combi-nation of preventive and medical actions.

Centro Superior de Hostelería de Galicia (CSHG)

Consumers consider it the role of hospitality to help them eat healthy with 70% of people

surveyed by Consensus Action on Salt & Health (2013) thinking chefs should be responsible for

helping them eat less salt.Bournemouth University

We would like to offer our guests a modularity to create their own individual health-package.

Our health-coaches will support the guests with their choice and give advices for what theyneed. Our guests can choose from different

kinds of categories for example, nutrition, exer-cise and relaxation.... because we are worth it!


it seems odd that hospitals – normally considered the place where health is improved - are not considered desirable institutions to be in by

patients, but in actuality this should be the most desirable place to be when you aim to improve

your health: a place where the patient is satisfied.Stenden University of

Applied Sciences

It is unlikely that people will work less in the future. On the contrary, perhaps they will be required to work even harder and longer. This

presents an opportunity for the tourism industry to develop a rich catalogue of products and hospitality services which focus on providing people who feel overworked, stressed and fatigued the opportunity to recharge their

batteries and gain a new perspective on life and work before it’s too late.


”Hospitals and hotels have the same etymology. The word “hospital” comes from

the Latin word “hospes” (host), which also is the root for the English words “hospice,” “hotel,” “hostel”, and “hospitality”. Although the link

between healthcare and hospitality is not new, remarkable improvements in the industry

have not been made yet.Staatliche Gewerbeschule

Gastronomie und Ernährung - Hotelfachschule Hamburg

If hotels want to have the best unification of health and hospitality they need to seek out the best of both worlds. The more hotels forcefully spoon-feed health to guests the more they will push away. No longer will

this health trend be a decoration for hotels, but exude an authentic healthy lifestyle from within. This will save hotels from creating large investments and having the misfortune to keep up with sudden changes the next generation will surely create. The future will be totally integrated. Why then, knowing this will hotels keep play-ing the game of catch up and instead, be there ready to catch the future before they change their minds.


Guests are getting increasingly health conscious and due to an all-time high of stress levels caused by technology advancements in both work and leisure, guests seek a quick relief from the feverish pace of everyday life more and more often (Yesawich, 2007). This has led to spas surpassing restaurants as top

attracting facilities in the eyes of guests; both leisure and business.Glion Institute of Higher Education

Due to the current technology people are always connected, resulting in a decrease of social skills. We need a space in the hotel to disconnect and go

back to basics.

Self-sufficient hotel & restaurant

Isabell Hodgson, Council for Hospitality Management Education: I have thoroughly enjoyed my involvement with the EMCup competition and further on the Advisory Board. My first attendance at the

competition was as a Head of Department accompanying a group of my students who participated in the competition. It was not just the participation which the students enjoyed but networking with many

other students from across Europe - they gained a valuable insight into working and competing in a mixed cultural environment. Furthermore, they met and interacted with key business leaders from the hospitality sector, contacts who have proved valuable for their future careers. I too gained a great deal from sitting on the Advisory Council and appreciated the effort, enthusiasm and commitment from my fellow board members to ensure the competition was a learning and challenging but also enjoyable experience for everyone. I would recommend the competition to all hotel schools and their students - winning is secondary to the experience and participation.

Power: a waitress walks more or less 5000 steps per

shift. Is the solution under our feet? The longest journey

starts with the first step.

Go to the next step inraising

green awareness

We take care of the care takers

QstaffWhat a great experience to host the European Mise en Place Cup! We learned a lot from the young enthousiastic, but most of all talented students, who participated. This new generation showed us simply that they know best and that they should decide on our common future. In return we got to exchange some of our knowledge. Through an interactive workshop the students got more insight in the behaviour of themselves and others. This to strenghten the cooperation in their teams and to know how to influence the jury in their favour. Rewarding to see how they continued to work with this behavioural model throughout the competition. As we like to develop talents, it was perfect to train and coach students at some of the schools after the EMCup.

What we will remember above all is the amazing energy of the teams. The fun and sillyness combined with eagerness to win made a cocktail for success. We had a great time, so are we hosting your team the upcomming edition? We are looking forward to do so!
















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Theme 2015

Food

In Europe,

180 kg of

food is wasted

per person

per year

American and

European food waste could

feed the 3rd world

Every year

20 million tons of fish are

thrown back

into the sea

Water

In 2013, 36% of the global population lives in water-

scarce regions. If we do nothing,

this will increase to 50% by 2050

An average of 1,000 m3 of

water is needed to produce the 2,800 daily calo-ries required for a nourished diet

Global water demand will increase by some 55%, due to growing demand from manufacturing

(+400%), thermal

power plants (+140%) and domestic

use(+130%)

Power

By 2050, we could get all the energy we need from renewable

sources

More than half of

the heat we

pump into our

homes

disappears

through walls,

windows and

roofs

The global cost

of lighting is

$230 billion per year

Pollution

A city affects a large area outside its

own boundaries. London alone will

need anarea of almost 300 times its size to satisfy its demands

and to dispose its waste and emissions

Air pollutants can travel

thousands of kilometres by

air. In many cities, only a part of local

air pollution is generated by the

city itself

Urban air pollution is set to become the top environmental

cause of mortality worldwide by 2050,

ahead of dirty

water and lack of sanitation

Changing markets

Booking sites such as Expedia and Booking.com are becoming in-creasingly influential. If a hotel wants to be mentioned on the first page, a booking site often demands

a commission of

15% until 25%.

Google plays a major role in the rise of

these commissions.

The retail industry is focusing more and more on hospitality. Is

this blurring a threat to traditional hospitality?

Consumer to consumer initia-

tives like Air B&B and Couchsurfing are

upcoming alternatives to hotel accommodation.

Couchsurfing

has 1,2 million beds on offer, all over the world.

EducationLaying the foundation Creating awareness

www.log-off.eu

During the EMCup 2014 we elaborated on the theme “The Agenda for the Future: There is no Time to Waste!” where we took a closer look on the 7 pillars; water, power, food, pollution, changing markets, health & care and education. Because the subject is very broad we chose to further explore 1 of the pillars: health & care.

We proudly present “www.log-off.eu”; Wellness, Wellbeing & Wealth, back to the basics and a stress less environment will be central, it is time to log-off.

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One Team. One Dream: Caring for our EnvironmentPlymouth University

Health & Care

Our society is ageing. Customer needs are changing, as we are growing

older

More than 1.4 billion adults

are overweight. Of these, over 200 million

men and nearly 300 million

women are obese

People are becoming more and more

conscious about their options and

choices regarding a healthy lifestyle.

The hospitality industry also has

a responsibility in this matter

Hosting City: Maastricht

We invite you to European city Maastricht - well known for it’s hospitable character.

Why Maastricht?Maastricht is the oldest city in the Netherlands and features countless opportunities. To some Maastricht represents ‘joie de vivre’ and to others Maastricht is an ‘experience’ – something that the Romans already knew.

Whatever way one sees Maastricht, one thing is indisputable: it is a city with a vigorously European outlook that promotes itself as a nexus of lifestyle, knowledge and culture. It’s located at the most southern tip of the Netherlands, very close to the Belgian and German border. Its proximity to Brussels, Dusseldorf and Cologne creates an ease to transport between these major cities; vital for any event!

The city today has lost nothing of its charm, cachet or appeal. On the contrary, it is economically and culturally more vibrant than ever, and ready to tackle any international challenges that the future holds. Maastricht is building bridges to the future. The future will be defined by cooperation and partnerships.

Maastricht boasts an airport, a university hospital, a university and over 130 international institutes. Although their activities are quite varied, they have one thing in common: thanks to their extensive and vibrant networks, Maastricht is in intimate daily contact with the entire world.

“The Maastricht Treaty” - February 7th 1992 - The NetherlandsBeing one of the original members and founders of the European Community, the Dutch government arranged a ceremony inside the Provincial Government Buildings on the Meuse, for representatives from the twelve member states of the European Community. Nowadays, the European Union (EU) is an economic and political union of 28 member states.

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I am going to startCentro Superior De Hostelería

De Galicia (CSHG)

To Fight The Dark Side Of HospitalityLondon School Of Hospitality And Tourism,


MAASTRICHT

Organising TeamServicecenter 4Hospitality

HotelloTOP and the European Mise en Place Cup are initiatives of Servicecenter 4Hospitality. Servicecenter 4Hospitality (S4H) offers a unique and extended network for companies as well as professionals who are active within the hospitality industry, to exchange thoughts, do business and share knowledge.

Hospitality is the foundation of our organisation and is incorporated in everything that we do and express as a network company.

S4H is the linking pin within 4 areas: HOTEL, EDUCATION, FOODSERVICE and CATERING. Our primary objective is to provide all kinds of services to hospitality related businesses, with the goal to make connections and to facilitate networking. S4H aims to create the largest international networking platform for the hospitality industry in Europe, in order to stimulate and increase business. S4H intends to reach this goal by:

• Maintaining, assembling and optimising existing networks• Developing new initiatives and connecting them to other networks• Enthusing Young Professionals for, and introducing them to, the hospitality industry• Offering services and knowledge to support others

With this in mind we will support you throughout this competition with knowledge and experience. We will assist you with the pre-assignments and cases, and answer any questions that you may have leading up to the competition, as well as during the competition days.

We cannot wait to meet you all in Maastricht for the 2015 edition of the EMCup!

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Stephanie Cleven

Anja de Kleijn

We want to reach people and we want to make a change!

Staatliche Gewerbeschule Gastronomie und Ernährung - Hotelfachschule Hamburg

Melle van Uden, Recruiter, Starwood Hotels the Netherlands: As Recruiter of Starwood Hotels the Netherlands the EMCup gave me the opportunity to network and get to know students from different hospitality universities all over Europe. This in order to obtain knowledge about the different levels of education and obtain contacts for future internships within Starwood Hotels and Resorts Worldwide. I had the privilege to meet students who are current interns for their Bachelor graduation internships and as well as an Vita Futura candidate (Participant of Starwood’s Graduate Management Program). I had the possibility to share knowledge with other professionals and recruiters from different industries in the hospitality business in order to improve our businesses and share opportunities in the hotel market.

Want to join?Do you want to broaden your horizon and expand your network with relationships on an European level? The EMCup is the perfect opportunity!

Each Hotel Management School can send a team with a minimum of three and a maximum of four students. In order to select the team members, the EMCup organisation suggests to hold an internal competition.

PreparationPrior to the competition days in Maastricht, each team has to prepare three assignments, which compose 50% of the total score.

Assignment 1- Rumour around the Brand: The students have to promote their school, their team and the EMCup, by creating ‘Rumour around the Brand’ via social media.

Assignment 2 – The Introduction Movie: Each team has to present themselves, their school and the EMCup in a short introduction movie, with a maximum duration of one minute.

Assignment 3 – The Paper: Each team has to write a paper with a maximum of 5 pages, which is related to the EMCup theme: ‘www.log-off.eu’. Furthermore, the teams have to prepare a pitch of maximum 2 minutes which summarizes the findings of their paper, which will be presented on stage during the competition days.

The definite assignments, including detailed information and deadlines, will be sent to the teams by the EMCup organisation after the registration has closed.

Competition day 1The first competition day is about getting to know one another. Networking is the key component.

Competition day 2During the second day, the official part of the competition will take place and the teams will receive their final assignments. The team with the best score, of the pre-assignments and competition days combined, will be the winner of the EMCup 2015!

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Foxy Competencefor the healthy future

Norwegian School of Hotel Management

Ruedi Bachmann, President EPCAS (Alumnus from EHL Ecole Hôtelière de Lausanne): As President of EPCAS (European Party Caterer Association) praise, raise and amaze future talents is on the top of my agenda! The future of the hospitality industry depends on today’s students from the Hotel Management Schools. Acting as a business jury member on the European Mise en Place Cup 2014, I was impressed to see the many enthusiastic participants, committed to deliver the best during the competition, coming forward with some outstanding thought for the future. The 2-day event also provided the platform to network and meet fantastic people in an inspiring atmosphere, exchanging views and ideas between the future managers and the actual industry leaders. An event no Hotel Management School should miss in their yearly planning! After the 2 days at EMCup I know, the hospitality industry has a promising future and can count on many fabulous talents!

General costsOf course you cannot put a price on an unforgettable experience and the chance to broaden your professional network. However, in order to provide a high-quality programme, we ask for a compensation for the costs of € 145,- per team member. This means students as well as coaches and deans.

The following is included in this contribution:1. 2 overnight stays including breakfast on Sunday the 8th of February and Monday the 9th of

February 2015 (a limited number of rooms is available for each team);2. An entrance ticket for Food Executive Europe (worth € 1.250,- per ticket) for Monday the 9th of

February & Tuesday the 10th of February including drinks & bites;4. Transport during the official EMCup programme;5. F&B arrangements during the official EMCup programme;

Other costsAs usual, transportation to and from Maastricht has to be paid by the participating teams. Pre- and post-nights are not included, but special requests can be taken care of by the EMCup organisation.

Want to join?Create a team and find a representative of your school who will serve as your coach. Please remember that each Hotel Management School can be represented by one team only.

Registration is possible until Friday the 31st of October 2014.

Register now at:www.emcup.eu

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Kenneth Cronin, Senior Marketing Manager, Corporate Accounts,

Institutional Europe, Ecolab: I was delighted to be a jury member during the

EMCup 2014 and to witness firsthand the enthusiasm, passion and professionalism of our future hospitality managers. The event is a great networking and learning opportunity for students, where they can compete against some of the best hospitality schools in Europe. The hard work, dedication and preparation from students in advance of the competition creates a very high standard and I have no doubt that these experiences will be of benefit as they begin to build a successful career in hospitality. The atmosphere at the EMCup is fantastic and I look forward to being part of this exciting event again in 2015.

time4changeShannon College of Hotel Management

European Mise en Place Cup • P.O. Box 4260 • 6202 WC Maastricht • The Netherlands

tel: +31(0)43-3561091 • fax: +31(0)43-3264263 • [email protected]

www.emcup.eu • #emcup2015 • emcup.eu • emcup.eu/youtube

EMCup 2015 brochure

Documents

hospitality industry

hotel business

branches of hospitality

hospitality magagement

best hotel management

hotel management education

emcup organisation

participating students