EMCup 2015

The competition amongst European Hotel Management SchoolsFebruary 8th & 9th 2015 - Maastricht - The Netherlands - 7th edition

european mise en place cup

www.log-off.euwellness

wellbeingwealth

PrefaceBy Charles van Goch

Dear hospitality talent, We are proud to introduce the 7th edition of the European Mise en Place Cup (EMCup). Over the years, this prestigious cup amongst students from the best Hotel Management Schools in Europe has evolved into a well-established event! With this annual competition we offer young

professionals the chance to make a difference with their vision and ideas. And they do! That’s why we chose to use the ideas of the participating students from 2014 as an inspiration for this year’s theme! Health & Care becomes: “www.log-off.eu”. Wellness, Wellbeing & Wealth, back to the basics and a stressless environment are key. The main focus of the competition is creating networking moments, not only for students, but also for deans, directors, coaches and hospitality professionals. The EMCup is an experience where you can meet likeminded hospitality professionals, receive dozens of business cards and handshakes, share visions, build relationships on an European level and have fun! All the above will reach it’s full potential during Food Executive Europe (FXE) in Maastricht! I invite you to read more about FXE and Maastricht further in this brochure. The EMCup offers you all the ingredients to kick start your career in hospitality! We wish all participating schools and students lots of success with their preparations and participation, and we look forward to meeting you in Maastricht! With kind regards, On behalf of the EMCup organisation,

Charles van GochCEO Mise en Place

Initiated by

Co-creator

Supported by

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Index

page

Preface 2

HotelloTOP 3

What is the EMCup? 4

Advisory Council 5

Invited schools 6

Flashback 8

Participants 2014 9

Business Jury 2014 10

Theme 2015 11

Hosting City: 12Maastricht

Organising Team 13

Want to join? 14

More than just a competitionAll ‘Hotello’s’ have one thing in common: their Hotel Management education and their love for the hospitality industry. This cre-ates a sense of unity. That’s why at Hotel-loTOP we say: “It’s not what you know but who you know that makes the difference.”

Ask any well respected Hotel Management School alumnus how they have been able to accomplish their success, and the majority will include ‘network’ to their

answer. By sharing an idea, and feeding it with ideas from other professionals, it becomes a great business idea.

This is what HotelloTOP is specialized in: ‘meeting your roots’ by connecting a network of over five thousand professionals. While organising events and offering various tools and services, networking is always the key element. Hospitality is the foundation of our organisation and is incorporated in everything that we do and express as a company.

The hospitality industry knows more aspects than just the hotel business, such as the catering branche, foodservice and not to forget the educational side; the Hospitality Magagement Schools. To stimulate networking between likeminded people from these branches of hospitality, we organized the first and only event for European decision makers, Food Executive Europe (FXE) on February 3rd and 4th 2014. During this event, we brought 500 decision makers from the European hospitality industry together for two days filled with inspiration. We believe it is a great opportunity for the EMCup to join the next edition of FXE because in our constantly changing world, it is vital to share experiences and insights with likeminded colleagues. Today’s market situation forces us to develop new ways of thinking to become successful. The source of improvement is the reality.

After that, the process of development, innovation and experimenting starts. That is why the true value of this competition does not lie in the competition itself, but around it.

We encourage you to grab the opportunity to compete in the EMCup with both hands. We wish you a successful and meaningful competition, but most importantly, that this will be a first step for you as a young professional to expand your network and develop your career.

See you at the EMCup 2015!

Maartje BeijsensDirector HotelloTOP

HotelloTOP

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We are the next generation

and the future starts with us!

Institut für Tourismus-Management,

FHWien der WKW

What is the EMCup?The EMCup is the competition amongst the best European Hotel Management Schools. This initiative of HotelloTOP, the networking organisation for graduates of International Hospitality Management Schools, and co-creator Mise en Place, has grown into a real statement since the competitions’ foundation in 2009.

The EMCup is aimed at ‘I-do-dare students’, those who stand out from the crowd and show courage and entrepreneurship with a great level of commitment. With this annual competition we offer students the chance to make a difference with their vision and ideas, and we challenge them to think out of the box about a real life topic. The goals of the EMCup are building relationships, providing hands-on experience, broadening the horizon for education, building a bridge between students and employers (preceding the upcoming War on Talent), and linking young professionals to the industry.

Aiming for these goals the organisation has chosen to move the EMCup away from Amsterdam to it’s new “home” Maastricht. During Food

Executive Europe (FXE) the official EMCup programme will be held on Sunday the 8th and Monday the 9th of February 2015. All participants get to attend part of the FXE programme on Monday; speeddates with Captains of Industry will be arranged, the award ceremony will take place on the main stage of FXE and the culinary tour through the city will be also part of the EMCup & FXE programme. On Tuesday the 10th of February the FXE programme is free to join for all EMCup participants.

Do you believe that your ideas and experiences can make a difference in the hospitality industry? Then register now for the 7th edition of the EMCup!

What is FXE?FXE is a ‘by invitation only’ event, organised exclusively for the decision makers of the European hospitality industry, focusing on the foodservice, hotel, catering and education segment. It provides a platform for networks and associations, to encourage sharing and networking with like-minded people. FXE is a truly inspiring event for every hospitality professional who believes in the added value of networking and knowledge sharing, and who is willing to step out of his comfort zone to experience innovations and business opportunities from other segments of hospitality. www.foodexecutive.eu

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Maurice Jansen, Area General Manager, Westbridge Europe:

Participating in the EMCup as a juror is an experience I can recommend to all industry leaders. It’s the ideal event to get in contact with your future employees, supervisors, managers and leaders. The diversity of the exercises, cultures represented and mix of Universities/Colleges gives you a great insight how the current youth is motivated and gives you a reality check if your organisation is still in line with their expectations. It’s a great networking opportunity and experience which has inspired me to look differently on how we interact with our future employees.

Be a brave innovatorInternational University College, Bulgaria

Advisory Council EMCup 2015

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Marc Verstringhe - MESV Consultancy International Catering & Business“It gives great pleasure to support the EMCup, as its creates the op-portunity for students, tutors, ho-teliers and restaurateurs as well as the suppliers and consultants to work and network together and so encourage our younger generation to learn and be aware of the opportunities that are open to them in today’s global environment.”

Floris Drabbe HRC International“It is always a great pleasure to meet and interact with the young hoteliers of tomorrow and meet our old friends of the leading hotelschools around Europe. We very much look forward to welcoming you in February 2015 to enjoy this next edition of the ‘always improv-ing EMCup’.”

Cees van der Klip Eurhodip “The benefit for the compe-tence development of partici-pating students is unique and will motivate them to cooper-ate in the global context of the hospitality industry.”

Marianne Krohn Skål International“I believe the EMCup is a won-derful experience for young people in the hospitality industry and shall encourage them to continue in this profession. Our industry, the tourism, is the world fastest growing industry and the students now are our future for tomorrow. We in Skål Interna-tional support our young mem-bers and the EMCup is a very good opportunity to network.”

Isabel HodgsonCouncil for Hospitality Management Education“After several years of involve-ment in different ways with the EMCup, I have decided to as-sign this pleasant duty to one of my colleagues at Council for Hospitality Management Education. I trust my colleague will putt as much effort, and ex-perience as much enjoyment in this responsibility as I did. Furthermore I wish the organ-isation the best of luck with the EMCup.”

Filiep Defraye Hotel- en Toerismeschool Spermalie / Euhofa“The EMCup not only offers the students an interesting competi-tion and connections that can help them with their future ca-reers, it also provides teachers and deans the means to keep up with the hospitality industry. As a dean of a Hotelschool, I am honored to be part of the Advisory Council of an organisa-tion that encourages innovative behavior and builds bridges be-tween students and employers.”

Arie van der SpekFormer SVP & CEO Laureate Hospitality Education World-wide, previously COO for In-terContinental Hotels Group Europe and founding member of Swiss Learning. Currently Ex-ecutive Director, Board mem-ber and Advisor for a number of Swiss and International com-panies for Intellectual Property, Asset Management and Hotel Investments. “I’m looking for-ward to support the EMCup as a member of the Advisory Council.”

Douwe CramerNHTV Academy of Hotel and Facility Management“I’m curious to experience the EMCup in its full glory; It is a great opportunity to exchange knowledge with each other. I am honoured to engage with the hospitality professionals of tomorrow and I look forward to the many encounters during the competition.”

Jan Spooren The Carlson Rezidor Hotel Group“The power of the EMCup lies in a couple of factors: bring-ing together so many young and motivated talents, the net-working opportunities as well as getting inspired through the innovation factor that is con-tinuously present. It is therefore my pleasure to be part of the Advisory Council.”

Elena CavagnaroStenden University of Applied Sciences“The EMCup brings together ex-cellent hotel management stu-dents from almost all European countries. And it sets them at work around relevant and important themes connected to sustainabil-ity. The sustainability challenge is a major one for the hospitality and tourism industry, and to win it we need to engage our students’ minds and give them a perspec-tive for action. As stated above EMCup does this all. This is the reason why I decided to join: we share the same aim.”

Fabrice TessierAccor“I’m very happy to be invited to join the EMCup Advisory Council. First, I heard from dif-ferent schools their interest of being part of it, so I decided to be a jury member in 2014. I’ve been very impressed by the precision of the organisation as well as the perfect atmo-sphere during the competition. I’m happy to join because it will give me the opportunity to meet motivated schools and students as well as trying to contribute to the success of it.”

Alberto Sanna Ospedale San Raffaele Scientific Institute“This year’s EMCup appeals to me because I am very interest-ed in the theme which is cho-sen. As the Scientific Director of an innovative Research Master in Service Design; e-Services for Life Design, I am very much looking forward to meeting all participants in order to share our ideas and visions.”

Invited schools 2015

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NHTV Academy of Hotel and Facility Magagement

Institut Paul Bocuse

FHWien Institute for Tourism Management

Tourismuskolleg Innsbruck

Westminster Kingsway College

Edinburgh Napier University

Manchester Metropolitan University

American Hotel Academy

Hotelschool The Hague

Saxion Hospitality Business School

Ecole Supérieure d’Hôtellerie Paris

International University of Applied Sciences Bad Honnef

Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA)

Hotelfachschule Hamburg

Les Roches International School of Hotel Management Switzerland

Swiss School of Tourism and Hospitality

Tourismusschulen Salzburg, Klessheim

Edge Hotel School

University College of Northern Denmark

Escolas do Turismo de Portugal

Vatel International Business School Hotel & Tourism Management, Bruxelles

Swiss Hotel Management School

Turismo Sant Ignasi

Escuela Universitaria de Hotelería y Turismo de Sant Pol de Mar (EUHT StPOL)

BBI Luxembourg - School for International Hospitality & Tourism Business

Ecole Hôtelière de Genève

Ciomijas; Centro Andaluz de Formación Integral de las Industrias del Ocio

Centro Superior de Hostelería de Galicia

Grŵp Llandrillo Menai

Dublin Institute of Technology-Faculty of Tourism & Food

Plymouth University

The Academy of Hotel Management and Catering Industry

Istituto Amerigo Vespucci

University of Strathclyde Business School

Artesis Plantijn Hogeschool Antwerpen

Katholieke Hogeschool VIVES

International Business School Budapest

Theme 2015

Food

In Europe,

180 kg of

food is wasted

per person

per year

American and

European food waste could

feed the 3rd world

Every year

20 million tons of fish are

thrown back

into the sea

Water

In 2013, 36% of the global population lives in water-

scarce regions. If we do nothing,

this will increase to 50% by 2050

An average of 1,000 m3 of

water is needed to produce the 2,800 daily calo-ries required for a nourished diet

Global water demand will increase by some 55%, due to growing demand from manufacturing

(+400%), thermal

power plants (+140%) and domestic

use(+130%)

Power

By 2050, we could get all the energy we need from renewable

sources

More than half of

the heat we

pump into our

homes

disappears

through walls,

windows and

roofs

The global cost

of lighting is

$230 billion per year

Pollution

A city affects a large area outside its

own boundaries. London alone will

need anarea of almost 300 times its size to satisfy its demands

and to dispose its waste and emissions

Air pollutants can travel

thousands of kilometres by

air. In many cities, only a part of local

air pollution is generated by the

city itself

Urban air pollution is set to become the top environmental

cause of mortality worldwide by 2050,

ahead of dirty

water and lack of sanitation

Changing markets

Booking sites such as Expedia and Booking.com are becoming in-creasingly influential. If a hotel wants to be mentioned on the first page, a booking site often demands

a commission of

15% until 25%.

Google plays a major role in the rise of

these commissions.

The retail industry is focusing more and more on hospitality. Is

this blurring a threat to traditional hospitality?

Consumer to consumer initia-

tives like Air B&B and Couchsurfing are

upcoming alternatives to hotel accommodation.

Couchsurfing

has 1,2 million beds on offer, all over the world.

EducationLaying the foundation Creating awareness

www.log-off.eu

During the EMCup 2014 we elaborated on the theme “The Agenda for the Future: There is no Time to Waste!” where we took a closer look on the 7 pillars; water, power, food, pollution, changing markets, health & care and education. Because the subject is very broad we chose to further explore 1 of the pillars: health & care.

We proudly present “www.log-off.eu”; Wellness, Wellbeing & Wealth, back to the basics and a stress less environment will be central, it is time to log-off.

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One Team. One Dream: Caring for our EnvironmentPlymouth University

Health & Care

Our society is ageing. Customer needs are changing, as we are growing

older

More than 1.4 billion adults

are overweight. Of these, over 200 million

men and nearly 300 million

women are obese

People are becoming more and more

conscious about their options and

choices regarding a healthy lifestyle.

The hospitality industry also has

a responsibility in this matter

Hosting City: Maastricht

We invite you to European city Maastricht - well known for it’s hospitable character.

Why Maastricht?Maastricht is the oldest city in the Netherlands and features countless opportunities. To some Maastricht represents ‘joie de vivre’ and to others Maastricht is an ‘experience’ – something that the Romans already knew.

Whatever way one sees Maastricht, one thing is indisputable: it is a city with a vigorously European outlook that promotes itself as a nexus of lifestyle, knowledge and culture. It’s located at the most southern tip of the Netherlands, very close to the Belgian and German border. Its proximity to Brussels, Dusseldorf and Cologne creates an ease to transport between these major cities; vital for any event!

The city today has lost nothing of its charm, cachet or appeal. On the contrary, it is economically and culturally more vibrant than ever, and ready to tackle any international challenges that the future holds. Maastricht is building bridges to the future. The future will be defined by cooperation and partnerships.

Maastricht boasts an airport, a university hospital, a university and over 130 international institutes. Although their activities are quite varied, they have one thing in common: thanks to their extensive and vibrant networks, Maastricht is in intimate daily contact with the entire world.

“The Maastricht Treaty” - February 7th 1992 - The NetherlandsBeing one of the original members and founders of the European Community, the Dutch government arranged a ceremony inside the Provincial Government Buildings on the Meuse, for representatives from the twelve member states of the European Community. Nowadays, the European Union (EU) is an economic and political union of 28 member states.

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I am going to startCentro Superior De Hostelería

De Galicia (CSHG)

To Fight The Dark Side Of HospitalityLondon School Of Hospitality And Tourism,

University of West London

MAASTRICHT

Organising TeamServicecenter 4Hospitality

HotelloTOP and the European Mise en Place Cup are initiatives of Servicecenter 4Hospitality. Servicecenter 4Hospitality (S4H) offers a unique and extended network for companies as well as professionals who are active within the hospitality industry, to exchange thoughts, do business and share knowledge.

Hospitality is the foundation of our organisation and is incorporated in everything that we do and express as a network company.

S4H is the linking pin within 4 areas: HOTEL, EDUCATION, FOODSERVICE and CATERING. Our primary objective is to provide all kinds of services to hospitality related businesses, with the goal to make connections and to facilitate networking. S4H aims to create the largest international networking platform for the hospitality industry in Europe, in order to stimulate and increase business. S4H intends to reach this goal by:

• Maintaining, assembling and optimising existing networks• Developing new initiatives and connecting them to other networks• Enthusing Young Professionals for, and introducing them to, the hospitality industry• Offering services and knowledge to support others

With this in mind we will support you throughout this competition with knowledge and experience. We will assist you with the pre-assignments and cases, and answer any questions that you may have leading up to the competition, as well as during the competition days.

We cannot wait to meet you all in Maastricht for the 2015 edition of the EMCup!

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Stephanie Cleven

Anja de Kleijn

We want to reach people and we want to make a change!

Staatliche Gewerbeschule Gastronomie und Ernährung - Hotelfachschule Hamburg

Melle van Uden, Recruiter, Starwood Hotels the Netherlands: As Recruiter of Starwood Hotels the Netherlands the EMCup gave me the opportunity to network and get to know students from different hospitality universities all over Europe. This in order to obtain knowledge about the different levels of education and obtain contacts for future internships within Starwood Hotels and Resorts Worldwide. I had the privilege to meet students who are current interns for their Bachelor graduation internships and as well as an Vita Futura candidate (Participant of Starwood’s Graduate Management Program). I had the possibility to share knowledge with other professionals and recruiters from different industries in the hospitality business in order to improve our businesses and share opportunities in the hotel market.

Want to join?Do you want to broaden your horizon and expand your network with relationships on an European level? The EMCup is the perfect opportunity!

Each Hotel Management School can send a team with a minimum of three and a maximum of four students. Per team counts a maximum of 3 coaches, however 1 should be sufficient. In order to select the team members, the EMCup organisation suggests to hold an internal competition.

PreparationPrior to the competition days in Maastricht, each team has to prepare three assignments, which compose 50% of the total score.

Assignment 1- Rumour around the Brand: The students have to promote their school, their team and the EMCup, by creating ‘Rumour around the Brand’ via social media.

Assignment 2 – The Introduction Movie: Each team has to present themselves, their school and the EMCup in a short introduction movie, with a maximum duration of one minute.

Assignment 3 – The Paper: Each team has to write a paper with a maximum of 5 pages, which is related to the EMCup theme: ‘www.log-off.eu’. Furthermore, the teams have to prepare a pitch of maximum 2 minutes which summarizes the findings of their paper, which will be presented on stage during the competition days.

The definite assignments, including detailed information and deadlines, will be sent to the teams by the EMCup organisation after the registration has closed.

Competition day 1The first competition day is about getting to know one another. Networking is the key component.

Competition day 2During the second day, the official part of the competition will take place and the teams will receive their final assignments. The team with the best score, of the pre-assignments and competition days combined, will be the winner of the EMCup 2015!

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Foxy Competencefor the healthy future

Norwegian School of Hotel Management

Ruedi Bachmann, President EPCAS (Alumnus from EHL Ecole hôtelière de Lausanne): As President of EPCAS (European Party Caterer Association) praise, raise and amaze future talents is on the top of my agenda! The future of the hospitality industry depends on today’s students from the Hotel Management Schools. Acting as a business jury member on the European Mise en Place Cup 2014, I was impressed to see the many enthusiastic participants, committed to deliver the best during the competition, coming forward with some outstanding thought for the future. The 2-day event also provided the platform to network and meet fantastic people in an inspiring atmosphere, exchanging views and ideas between the future managers and the actual industry leaders. An event no Hotel Management School should miss in their yearly planning! After the 2 days at EMCup I know, the hospitality industry has a promising future and can count on many fabulous talents!

General costsOf course you cannot put a price on an unforgettable experience and the chance to broaden your professional network. However, in order to provide a high-quality programme, we ask for a compensation for the costs of € 145,- per team member. This means students as well as coaches and deans.

The following is included in this contribution:1. 2 overnight stays including breakfast on Sunday the 8th of February and Monday the 9th of

February 2015 (a limited number of rooms is available for each team);2. An entrance ticket for Food Executive Europe (worth € 1.250,- per ticket) for Monday the 9th of

February & Tuesday the 10th of February including drinks & bites;4. Transport during the official EMCup programme;5. F&B arrangements during the official EMCup programme;

Other costsAs usual, transportation to and from Maastricht has to be paid by the participating teams. Pre- and post-nights are not included, but special requests can be taken care of by the EMCup organisation.

Want to join?Create a team and find a representative of your school who will serve as your coach. Please remember that each Hotel Management School can be represented by one team only.

Registration is possible until Friday the 31st of October 2014.

Register now at:www.emcup.eu

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Kenneth Cronin, Senior Marketing Manager, Corporate Accounts,

Institutional Europe, Ecolab: I was delighted to be a jury member during the

EMCup 2014 and to witness firsthand the enthusiasm, passion and professionalism of our future hospitality managers. The event is a great networking and learning opportunity for students, where they can compete against some of the best hospitality schools in Europe. The hard work, dedication and preparation from students in advance of the competition creates a very high standard and I have no doubt that these experiences will be of benefit as they begin to build a successful career in hospitality. The atmosphere at the EMCup is fantastic and I look forward to being part of this exciting event again in 2015.

time4changeShannon College of Hotel Management

European Mise en Place Cup • P.O. Box 4260 • 6202 WC Maastricht • The Netherlands

tel: +31(0)43-3561091 • fax: +31(0)43-3264263 • [email protected]

ww.emcup.eu • #emcup2015 • emcup.eu • emcup.eu/youtube