eMarketing Session

VCCS New Horizons 2009

A Three Point Sermon on eMarketing that Includes Hands on Interaction!

April 2, 2009

Dr. Chuck Terrell, Virginia Western Community CollegeBrad Kleinman, Worksmart-eMarketingDenis Whelan, Account Manager, Intelliworks, Inc.

Access, Excellence, Enlightenment

1958

• Baby boomer

An eMarketing Experience

Brad Kleinman

National Council for Continuing Education and Training (NCCET)

www.nccet.org

• Virginia Community College System • Opportunities

• Chancellor’s E-Learning Enhancement & Development Grant (CEED)

• Dateline 2009• How do you market new

programs and e-learning?

• eMarketingeMarketing

Virginia 2008

www.vccs.edu

To do list: Identify resources to organize an eMarketing training for

Virginia Western.

Intelliworks

• Customer Relationship Management (CRM)• Connection• 1984

IntelliworksIntelliworks

• eMarketing, why, what, when, where, and how?

• Brad Kleinman, Worksmart-eMarketing

It’s not just about your website…It’s about your web strategy.

eMarketing Techniques for FacultyHow to take advantage of the

web to enhance education

Workshop Outline

• Accountability• Web 1.0 -> Web 2.0• Social Media Trends• Specific Technologies– Wikis– Facebook– Twitter– YouTube– Ustream– Second Life

Accountability

A Vision of Students Today

What is Web 2.0?

The New Web

• A user driven virtual world

– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile

Ex. Blogs, wikis, social networks, online video, etc

Statistics & Trends

• Social media trends– Facebook over 185M, ~700K signups a day– A blog is created every half second– Over 150K videos uploaded to YouTube every day– 75% of adults 18-24 are on social networks

RSS – The common denominator

Finding an RSS Feed

Subscribing to an RSS feed

RSS Feed Example

iGoogle

Social Bookmarking

Blogs

• What is a blog?• Why would you start a blog?• What are the issues you have to consider?• How do you promote your blog?

Blog Benefits

Behind the scenes

Embed content from other sites

Why use a Wiki?

Getting started with a Wiki

Who can edit the Wiki?

Design the Wiki

Invite your Students

Your new Wiki

Wikis – Easy and Quick

Google Docs and Spreadsheets

GoToWebinar

Getting Started with Social Media

From Groundswell by Charlene Li and Josh Bernoff

The Technology & The tools

Facebook – The Social Network

Facebook Basics

Facebook Events

Facebook Public Profiles

Getting Started with Pages

Getting Started with Pages

Adding Information

Customizing Your Page

Facebook for Business – Connect

Facebook for Business – Share

Using Twitter

Twitter

1. 90% / 10%– Focus on giving it away

2. Use Search.Twitter.com for real-time tweets– RSS -> Email

3. Use a URL shortener– Cli.gs

4. Retweet! (RT)– Evangelist re-tweeting system

5. Use #LWL hashtag– Hashtags.org to track

Create a Sharing System

HOMEWORK!

• Homework Assignment #11. Sign up for twitter2. Follow a few people3. Find a great article on your curriculum area4. Shorten the URL with Cli.gs5. Tweet out!6. RT an interesting tweet

HOMEWORK!

• Homework Assignment #21. Sign up for Facebook2. Fill out your profile3. Upload a picture4. Update your status5. Invite 5 fellow faculty members

Using Video

Resource List

• Everything you need is online– Wikipedia– Google

• YouTube– ‘Plain English’ videos

• Quirk eMarketing– eMarketing Textbook

• Training webinars– Monthly webinars for ongoing education

It’s not just about your website…It’s about your web strategy.

Thank you!

Brad [email protected]

• Denis Whelan, Intelliworks

Lessons Learned

• Smart investment of money and time• ROI• I can do it! We can do it! You can do it!

Next Steps for VWCC

• WFD Peer Conference• New Horizons• Integrate RSS feed into website Intelliworks• Create more marketing campaigns!

My advice to YOU

Dive in

Thank you

Brad KleinmanDenis WhelanChuck Terrell

VCCS 2009 New Horizons Access, Excellence, Enlightenment