Email Summit 2016 Brussels Digimedia - What will you experience reading an email by 2020

What will you experience reading an email by 2020Jonathan Wuurman

Jonathan WuurmanACTITO Evangelist

“We help marketersto capture business opportunities on the customer journey,with the right mix of marketing automation technology and

services”

What will you experience reading an email by 2020

http://www.clickhole.com/video/future-reading-1587

Maybe something like this?

EXPERIENCE

EMAIL

CONVERSATION

Figures about e-mail?

Really?!?

Let me google that for you

82% B2C & B2B

40% more effective

92% of adults61% daily

70.5% higher open rates and 152% higher click-through rates

53% are opened on mobile

4.3 billion accounts by end 2016

Do You Still Believe Email is dead?

The email is part of

the journey

Conversations

BRAND

CO

NSU

MER

From Push to Pull

Real-Time: The Marketer New Asset

Even better than Real Time à Right Time

https://ingworld.ing.com/en/2014-4Q/3-nick-jue

Experience

Don’t reinvent

INNOVATE

People, people, people

STANDUP

You Remember Right Time?

Time

Onl

ine A

ctiv

ity Top of the mailbox

How it works? And Impact

Less than 5 minBetween 5 and 10 minBetween 10 and 30 minMore 30 min

Live Sending

Mass Sending

• Up to 15% openings onInactive contacts

• ESP will love you

Scoring because you Must be Relevant

Segmentation

Personas

Scoring App

Smart Data, Smart Content, Dashboarding

Takeaways

• Email is more than ever part of the journey

• The only way to build a brand today is through Conversations

• As a marketer, I must craft Experiences for my customers

Start Your Journey with your Audience Today

Jonathan WuurmanACTITO Evangelist

“THANK YOU”[email protected]

0032 477 47 43 27www.actito.com