Email Marketing Presentation

Incredible Email Newsletters

Marketing Pie

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Social Email Marketing

Incredible Email Newsletters

• Branding• Value Content• Consistent• Strong Headlines • Excellent Layout• Personalization• Opt-In

Benefits of Email Marketing• Gives you a “touch.” • Helps follow-up.• Backs up other marketing.• Captures opt-ins.• Allows targeting• Drives web traffic.• Builds trust & loyalty.• Establishes rapport. • Generates action.• Inexpensive.• Personalized.• Measurable results.• People want to be led.• Better visibility than noisy FB.

• Communication diversification.• Distributes information.• Establishes you as an authority.• Generates leads.• Encourages referrals.• Stimulates repeat biz.• Pulls people from social media

to your private area.• Helps see those truly

interested.• Gets people not on social

media.

Email Marketing

Email Marketing Process• Choose your email marketing

program.

• Build list. Prep database (export, import)

• Create branded newsletter template.

• Write content.

• Schedule & send.

• Track results.

Email Marketing Tools

Building Your List

• Gather email addresses.

• Add existing clients.• Free promos.• Sign-up option on

website.

Create Branded Template

• Create header from existing website.

• Adjust colors.• Add your personality.• Personalize with photo.

Email Newsletter Content

1. Value Content1. Inspire, Inform &

Interact

2. WIIFM?1. What’s in it for me?

3. CTA1. Call to Action

Email Newsletter Do’s & Don’ts

Do Don’t• Send sales-y newsletters

that are all about you.• Spam people who did not

request it.• Spam people who did not

request it.• Send generic newsletters to

everyone.• Create your whole

newsletter in images.

• Create valuable newsletters with great content.

• Send only to those who opt in.

• Ask people to opt-in when you talk to them.

• Create different newsletters for different niches.

• Use one or two photos for pop value.

Email Marketing Automation• Nurtures Prospect• Manages Customer• Follows-Up• Educates & Informs • Builds Rapport• Generates Desire• Sales & Marketing Bridge• Personalized Data

Connect the dots with…

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