Elevator Speech Basics

Elevator Speech Basics

Dean Waggenspack – New Horizon Coaching

November 3, 2016

Presentation Goals

1. Help you to think about the purpose of an Elevator Speech (Pitch)

2. Provide recommendations for creating your speech

Purpose

▪An elevator pitch is an overview of YOU designed to get a conversation started

Things to think about

▪ What do you want others to DO with your information?

▪ What do you want others to KNOW?

▪ What do you want the other person to REMEMBER?

▪ How do you spark another person’s CURIOUSITY?

Basics

▪ There is not one structure that fits all

▪ Make sure the audience understands what you are talking about and how they might help you

▪ Think about how you might benefit an employer

My Elevator Speech

Hello. I am Dean Waggenspack. I spent 30 years with NCR in finance, marketing, communications and customer support, until they decided to move to Atlanta.I am a strategic thinker, analytical and hard working. Currently, I own my own business as a Career/Life Coach. I work with people in transition as well as those people who are employed but are looking to decide “what’s next?”. One thing unique about me is I am trying to run a half marathon or marathon in as many states as I can. Thank you, again, my name is Dean Waggenspack

What do you think?

GroanAccurate

Factual Not Memorable

Cringe

Hello. I am Dean Waggenspack. I spent 30 years with NCR in finance, marketing, communications and customer support until they decided to move to Atlanta.I am a strategic thinker, analytical and hard working. Currently, I own my own business as a Career/Life Coach. I work with people in transition as well as those people who are employed but are looking to decide “what’s next?”. One thing unique about me is I am trying to run a half marathon or marathon in as many states as I can. Thank you, again, my name is Dean Waggenspack

Relevance?Ages me

What is NCR?

Hello. I am Dean Waggenspack. I spent 30 years with NCR in finance, marketing, communications and customer support until they decided to move to Atlanta.

I am a strategic thinker, analytical and hard working. Currently, I own my own business as a Career/Life

Coach. I work with people in transition as well as those people who are employed but are looking to decide “what’s next?”. One thing unique about me is I am trying to run a half marathon or marathon in as many states as I can. Thank you, again, my name is Dean Waggenspack

Unique? NahSkills needed in a coach? Nah

Hello. I am Dean Waggenspack. I spent 30 years with NCR in finance, marketing, communications and customer support until they decided to move to Atlanta.

I am a strategic thinker, analytical and hard working. Currently, I own my own business as a Career/Life Coach. I work with people in transition as well as those people who are employed but are looking to decide “what’s next?”. One thing unique about me is I am trying to run a half marathon or marathon in as many states as I can. Thank you, again, my name is Dean Waggenspack

Finally, I got to the point

Hello. I am Dean Waggenspack. I spent 30 years with NCR in finance, marketing, communications and customer support until they decided to move to Atlanta.I am a strategic thinker, analytical and hard working. Currently, I own my own business as a Career/Life Coach. I work withpeople in transition as well as those people who are employed but are looking to decide “what’s next?”.

One thing unique about me is I am trying to run a half marathon or marathon in as many states as I can. Thank you, again, my name is Dean Waggenspack

Yep, it’s unique. Perhaps memorable. But does it have anything to do with

business?

Let’s Try Again

Hello. My name is Dean Waggenspack. I am a Career/Life Coach. I work with people in transition as well as those people who are employed

but are looking to decide “what’s next?” for me. We work together

to create a career plan utilizing “AHA Momentum”.

Think about the three letters in that word “AHA”. The first “A” is for

awareness. Working together, we discover more about the individual’s strengths and what is important to them. The “H” is for

Honesty. Some people find that a coach helps them be more honest

with themselves. The last letter, “A” is for “Accountability”. Some people like having another person to be accountable with for completing a career plan. That’s AHA Momentum.My name is Dean Waggenspack

You DON’T get to say this

▪ “I don’t like to brag”– It’s not a Brag = “To Boast; To talk about oneself in

a self-impressed way”

▪ “I haven’t done anything memorable”

Some Final Thoughts

▪ Practice, Practice, Practice

▪ Develop your pitch with a specific person in mind– Networking vs. Employer vs. Social Setting

– How they might help you?

[email protected]

Want a copy of the slides?

9 C’s of an Elevator Pitch

▪ 1. Concise

▪ 2. Clear

▪ 3. Compelling

▪ 4. Credible

▪ 5. Conceptual

▪ 6. Concrete

▪ 7. Customized

▪ 8. Consistent

▪ 9. Conversational