Elevator Pitch By Rahul Jain LinkedIn : https ://www.linkedin.com/in/rahuljain77/ Twitter : https ://twitter.com/BeingHR
Elevator PitchBy Rahul Jain
LinkedIn : https://www.linkedin.com/in/rahuljain77/ Twitter : https://twitter.com/BeingHR
Presentation Coverage• Elevator Pitch
• What?
• Why?
• Where?
• How?
• Tips for Making Elevator Pitch
• Share Your Elevator Pitch – Exercise
• Way Forward
What is
ELEVATOR PITCH ?
Elevator Pitch is your best argument for why
you/company deserves more attention.
It generates interest about you, organization,
products, services, project or about an Idea.
It should lead to a deeper dialogue
Research beh ind E levator P i t ch
Its Memorable and Establishes Connection
It Shows Your
Relevance to Audience
It Communicates
Your Skill
It Engages Your
Audience
Use your elevator pitch to start
conversations...
• Speaking to potential suppliers or partners
• At Conferences , tradeshows
• At Networking events
• At Meetings with Customers, investors, team members
What to include
> Problem
> Solution
> Customers Value Creation
> Profitable Business Proposition
>Achievements
> Call to action
What to include - Example
>> Problem – Packaging business is quite fragmented and many companies are
fighting for share of the pie.
>> Solution - Our growth strategy is not market share driven but profitable product
driven
>>Target Customers – We are growing geographical markets and launching new
products and creating new opportunities for growth for packaging industry
>> Business Model - ABC Limited (Chemicals Division) manufactures liquid inks;
laminating adhesives; ink binders; and specialty coatings
>>Achievements - We’ve transformed as business in last 4 years and became
world’s top 20 companies with NABL Accreditation and 5 ISO Certifications
>> Call to Action - Are you seeking partnership to grow in converting business
>> Make me care you
To attract and retain attention (even for 30 seconds)
It really comes down to answering this question … What can you do for me?
>> Make metrust youGot some great achievements? Tell about them.
Achievements build trust andcredibility!
>> Make me want more
Elevator pitches are conversation starters. Don’t pack in too much!
>> Keep it simple
If you’re meeting someone for the first time they know nothing about you and
may not know very much about your industry… Keep it simple, or lose me
>> Your tech doesn’tmatter
[Most] people care about solutions to problems, not patents or algorithms
So tell me: How does your solution make my life better
Elevator Pitch: Template1
> “We solve [problem]
> by providing [advantage],
> to help [target]
> accomplish [target’sgoal].
>We will make money by [business model]
>to help target get [benefit].
> [Call to action].”
Elevator Pitch: Example 1
“We solve Packaging’s cross-border growth barriers
by providing solutions and services that accomplish goals
like light weight, Re-configured and engaging packaging.
We make money by Packaging it right for our customers
and to help them expand internationally.
Are you at looking at healthier bottom-line for profit
reinvestment rather than revenue re-cycling?
“My company, [company name], is developing
[product/service] to help [your target audience]
[solve a problem]….[Call to action]”.
Elevator Pitch: Template2
“My company, ABC Chemicals, is committed to be globally recognized
and technology driven R&D focused organization
to help packaging and converting companies.
We provide innovative, competitive and sustainable technologies
and world class solutions with our Inks and Adhesive.
We help our customers save money and improve the quality of their
final product first time right.
Are you looking for packaging solutions?”
Elevator Pitch: Example2
“I am, [name], expert at [subject/domain] to help [your
target audience]
[solve a problem]….[Call to action]”.
Elevator Pitch: Template3
I am Human Resources Head
I am People’s Person whohelps organization toengage employees andderive higher productivitythrough capabilityBuilding
I am in Sales and Marketing
I offer (customers like you)Packaging Solutions of Inkand Adhesive Products anddelight in terms of Priceand Quality
I am Technical Service Expert
I am an expert in troubleshooting problems on siteand at your machines 24X7through out the year withresponse time of 2 Hours
Elevator Pitch: Example 3
Explain ….
Who You Are ……… What You Offer and What Value is there Talking to You Further
>> Write and Write Again
To attract and retain attention (even for 30 seconds)
Deliver it at good pace … Not more than 150 to 250 words
>> Speak what is most Relevant
Identify 4-5 Micro Aspect to highlight
Include Numbers or concrete details
>> Tone of Voice
Its is crucial conversation with required modulation in voice
Learn it by Heart, Speak with Passion
>> Skip Jargon
Assume your audience has no idea about your work
Use no Acronyms or Abbreviations
>> Share Your Pitch
Pitch on Paper is different than spoken loudly
Rehearse Rehearse and Rehearse with others
>> Pass the Mic
Give other person a chance to WoW you
Take Pause when other person responds to you
Remembers
>> You are always on the Stage
>> To pitch like a PRO
>> Hook in First Seven Seconds
>> Start like a Breaking News Headline
>> Be Yourself and simply show your Expertise
>> keep it to the Point – No Jargon