Electronic Marketing - Blog Report

Clever College Dating

Jenny FletcherPaolo GarciaJoey GuevaraAlmog Lotan

Maricarmen PulidoJill Siriratanapol

Samantha Velarde

“Not your average dating blog– we’re a better blog, a clever blog. Just a bunch of no-name college students writing about other college kids’ dating woes, fashion dilemmas, and popular college culture. Along the way, we’ll be chopping it up with what’s on our mind and yours.”

PLANNING

• A Blog on “Clever College Dating”– The Do’s and Don’ts – Perspective from a guy or girl

• Why Did We Select This Topic?– Interesting– We’re knowledgeable about the topic– Can give advice while being creative

• Dates on a budget, how to approach him or her, etc.

PLANNING• Competitive positioning– Allow college students to read, take note and

put words into action changing their everyday encounters and romantic relationships.

• Target segments– College students (ages 17-23)

• Value proposition– “Provide first hand advice from personal

experiences from like-minded peers”

MINDMAP

BLOG DESIGN AND FEATURE CONSIDERATIONS

• One column• Full text for easy

reading• Email Form for easy

following• Recent posts /

Archives– Stay on our blog – Not hard to find

our other content

• Facebook widget• Pictures to

stimulate our imagination

CONTENT STRATEGY

• Content is unique and entertaining

• Written by different perspectives

• Practical advice from real life experiences

• Short, sweet, and to the point

• All content is relevant and search friendly

• Content revolves around keywords

RANGE

• Content range includes:– date ideas– relationship advice– post-break up tips– marriage advice– single tips.

• Content is derived from personal experiences

OUR PROCESS

• Meetings each Monday and Wednesday before class to brainstorm and discuss blog topics

• Assign certain topics to writers

• Goal of 2-3 Blog posts per week

• Peer review before publication of posts

• Sharing and promotion

SOCIAL MEDIA TOOLS

• Facebook has been our top referrer. 

• StumbleUpon came second when used only twice.

• Competing with too many people on Twitter.

• Engagement with other bloggers hardly worked.

TRAFFIC SOURCES

OVERALL TREND

MOST POPULAR POSTS

AWARENESS

OVERALL ASSESSMENT

• What went well?– Consistently Met 2x a week– Maintained enthusiasm about the blog topic– Diverse perspectives (single, married, dating)

• What would’ve we done differently?– Stronger marketing early on

FUTURE PLANS

• Keep it visible– Possible future blog post– Possible resume enhancer– Anybody looking for dating advice

The End