El Quesarito Loco Authentic Mexican Food Truck Strategy and Implementation At El Quesarito Loco, we aim to serve tasty and affordable Mexican cuisine in a way that is convenient for our customers. El Quesarito Loco will cater specifically to the nightlife crowds along the Main Line in Villanova, PA. Our goal is to provide a different alternative to the typical late night food and Mexican restaurants in terms of time, location, and accessibility.
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El Quesarito Loco Authentic Mexican Food Truck Strategy and Implementation
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El Quesarito LocoAuthentic Mexican Food TruckStrategy and Implementation
At El Quesarito Loco, we aim to serve tasty and affordable Mexican cuisine in a way that is convenient for our customers. El Quesarito Loco will cater specifically to the nightlife
crowds along the Main Line in Villanova, PA. Our goal is to provide a different alternative to
the typical late night food and Mexican restaurants in terms of time, location, and
accessibility.
Market Analysis•Target markets:
▫ College & Graduate students (Ages 18-24)▫Post Graduates & Younger Adults (Ages 25-
early 30s)
Environmental Scanning•What are Consumers looking for?
▫Filling items▫Unique▫Easy to eat▫Savory
•Characteristics of Competitors:▫Late-night▫Convenient▫Mexican