Ektron Eloqua Connector for Persona Management

Ektron-Eloqua Connector Advantage

Sep 23rd, 2014

11 am EST | 4 pm GMT

#suyatiwebinar

OUR

SPEAKERS

1. How to improve conversion rates?

2. How to target and personalize content across

channels?

3. How the Ektron DXH – EloquaConnector can

solve the problems of marketers, and fill the

gaps in existing tools.

4. Demo

a) Capture subscription list

b)Run E-Mail campaign from within the Ektron

CMS work area

c) Creating rules for Targeted content

d)Persona Management

OUR

AGENDA

PROBLEMS OF

MARKETERS

CONVERSION RATES RANGE FROM

1 - 3%

Source: Steelhouse

DIFFERENT PEOPLE

SAME CONTENT

AWARENESS

CONSIDER

PURCHASE

SERVICE

LOYALTY

CUSTOMERS IN

DIFFERENT STAGES

OF THE SALES CYCLE

MOST MARKETERS

FAILAT THIS STAGE

74% OF ONLINE CONSUMERS GET

FRUSTRATEDWHEN CONTENT

NOT OF INTERESTTO THEM IS SHOWN

Source: Janrain & Harris Interactive

SEAMLESSINTEGRATION

BETWEEN CMS ANDAUTOMATION TOOLS

MARKETERS CREATEDIFFERENT

PERSONASBASED ON CERTAIN ATTRIBUTES

IMPROVE CLICK RATES

BY 14%AND

CONVERSION RATES

BY 10%Source: Aberdeen

ektron

eloquaConnector Advantage

To watch the demo click here

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