Ektron case study final4

CASE STUDY: EKTRON

Fred rocks the annual conference

with advocate marketing

Meet Fred.

“Fred walks his Maine Coon cat”

Hello Fred.

Fred‟s the Media and

Customer Relations Manager at

Enterprise

Content

Management

Digital

Experience

Software

“My role

at Ektron”

THE OBJECTIVE:Fred needs a new level of energy and excitement at

Ektron‟s annual SYNERGY Customer Conference

FRED’S PLAN:Mobilize attendees to share their experiences

Videos Fun Awards Testimonials

To do all this, Ektron

needed 3 Freds.

Fred

“The Event Planner”

Fred

“The Video Producer”“The Social Marketer”“The Event Planner”“The Video Producer”

(Unfortunately, they

didn‟t have 3 Freds)

Then, Fred had an epiphany.Tap into his customers‟ love of Ektron.

FRED USED

Invite

customers

Mobilize them to

complete

„challenges‟

Recognize

their

achievements

Influitive‟s AdvocateHub helps companies

recruit, manage, and reward their advocates

“I could not do my job without Influitive”

Using Influitive, Fred created a community

where customers and partners

could advocate for Ektron.

blog

share

tweet

email

CHALLENGE: VIDEOS

Crowd-source the “I am Ektron” customer videos to

be shown at the opening keynote.

No Recruiting!

Videos collected

on the spot.

40 “I am Ektron”

Videos Collected.

Watch the “I am Ektron” montage

CHALLENGE: FUN

Mobilize attendees to build “one great song” for

keynote breaks.

“…One of the

most popular

challenges we‟ve

ever done.”

CHALLENGE: AWARDS

Generate huge increase in customer submissions for

“Site of the Year” award.

CHALLENGE: TESTIMONIALS

Capture hours of compelling user videos in a matter

of hours.

Hours of footage

Dozens of interviews

WHY ADVOCATE MARKETING

WORKED FOR FRED“The strength of the AdvocateHub is motivating and

mobilizing customers to do things that they‟d be more

than happy to do, they simply didn‟t know you were asking them to.”

Fred Gets Help From Influitive

“Without

hyperbole, I literally

could not do my job

without the

AdvocateHub.”

Fred

Fred knew his Customers

Loved Ektron.

helped him tap into it.

www.influitive.com

What can Influitive do for you?